At a Glance
- Tasks: Lead performance marketing strategy to drive app growth and optimise a $20M+ budget.
- Company: Join Airalo, the world's first eSIM store, making travel easier for millions.
- Benefits: Enjoy remote work, competitive salary, and a culture of trust and ownership.
- Other info: Flexible work-life balance and opportunities for personal and professional growth.
- Why this job: Make a real impact in the travel industry while working with a global team.
- Qualifications: 7+ years in performance marketing with strong analytical skills and budget management experience.
The predicted salary is between 80800 - 116000 £ per year.
Help Us Build The Future of Travel
At Airalo, we're making it easier for people to stay connected wherever they travel. As the world's first eSIM store, we help millions of travelers access affordable mobile data in 200+ countries and regions around the world. Today, we're a team of 400+ people across 60+ countries, building a product used by travelers every day. We've grown quickly, but we've worked hard to keep what matters: trust, ownership, and the freedom for people to do great work without unnecessary layers or bureaucracy. We're fully remote by design, genuinely global, and united by a shared mission to make travel simpler for everyone.
Your Next Destination
- Location: Remote, anywhere in Spain or the UK.
- Contract: Spain: Full-time, permanent contrato indefinido via Deel (our employer of record in Spain); UK: Full-time, permanent.
Benefits: Learn more about our benefits here in this link - Benefits
Languages: English is our main working language day to day, so you'll need to be comfortable communicating in it both in meetings and async.
Airalo is looking for a Performance Marketing lead to drive app-first performance across the regions. You’ll lead end-to-end strategy and execution across key performance channels, scaling efficient growth while maintaining best-in-class campaign hygiene and measurement rigor. You’ll work closely with Regional Directors to align on strategy, budget allocations, and priorities—this role requires strong collaboration and stakeholder management making a real impact on how we execute our Growth.
What you’ll do:
- Own UA growth strategy and execution for Airalo (app-first), where performance marketing is a primary lever.
- Manage and optimize a $20M+ annual performance marketing budget, including forecasting, pacing, and scaling decisions, in close collaboration with Regional Directors to ensure alignment and confidence.
- Lead Paid Performance Marketing across various channels (e.g., Social, Google UAC, and others at scale: oversee campaign architecture, audience strategy, bidding/optimization, and ongoing iteration to hit CPI/CPS and growth goals.
- Own measurement and reporting: weekly performance reads, deep dives, and insights that translate into clear actions; strong understanding of iOS/mobile measurement nuances and constraints.
- Maintain exceptional campaign hygiene: naming conventions, QA, structure, guardrails, geo/creative rotation, budget reallocation, and performance monitoring.
- Partner cross-functionally with Regional Directors, Data Science, Creative Strategists, Influencer/Brand, Product, and external agencies to unlock incremental growth.
- Present to senior leadership: deliver monthly executive-level business reviews for your regions, clearly communicating what’s working, what’s not, and what’s next.
What you’ll bring:
- 7+ years in performance marketing / user acquisition for mobile apps, ideally in competitive categories or scaled environments (travel experience a plus).
- Deep expertise in Meta and Google UAC (app acquisition), and any other relevant performance marketing channel, including creative testing at scale and structured optimization practices.
- Experience managing large budgets (ideally $20M+ annually or comparable scale) with strong forecasting and pacing discipline.
- Strong stakeholder management experience, comfortable partnering with Director/VP-level stakeholders.
- Strong analytical skillset and fluency in performance KPIs (CPI, CPS, CVR, CTR, CAC, LTV).
- Strong understanding of mobile attribution + iOS measurement realities (SKAN/privacy impacts, signal loss, incrementality thinking).
- Extremely detail-oriented and loves being in-platform—campaign hygiene is a must-have.
- Familiarity with tools like Adjust (or other MMPs), Looker, BigQuery, and experimentation/incrementality frameworks.
Why People Join Us
We started Airalo to make staying connected effortless, wherever you are in the world. Today, millions of travelers rely on our eSIMs, and many of the people building the product were customers first. Our team is united by a shared belief that great work happens when people are trusted to own what they do. As Airalo continues to grow, so do the opportunities to learn, take on new challenges, and make a real impact.
For many of our teammates in Spain, it's the combination of stability, flexibility, and genuine work-life balance that makes Airalo feel like home.
In the UK, our team spans 60+ countries, but what people often notice quickly is how work actually feels here. There's trust to own what you do, space to focus without constant layers of process, and a clear sense of what you're responsible for from day one.
As Airalo continues to grow, people tend to stay for a mix of things: the chance to work on a product used globally, the autonomy to shape how they work, and the opportunity to keep taking on new challenges without getting stuck in one lane.
Before You Hit Apply
By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here: Privacy Policy.
We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
Salary: At Airalo, we believe in roaming-free recruitment. Just as we provide clear connectivity for travelers, we provide clear salary ranges for our candidates.
- UK: £80,800 – £116,000
- Spain: €65,600 – €94,500
Your Home Destination: Specific salary ranges used in offers are determined by where you reside. We’re committed to discussing these ranges openly during your first call with our Talent to ensure we’re aligned for takeoff!
Principal Performance Marketing Specialist employer: Doist
Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Performance Marketing Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Doist and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Doist are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Doist on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Doist. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Performance Marketing Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Doist. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Doist:Show us that you’ve done your homework! In your application, briefly mention what you admire about Doist’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Doist
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Doist will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Doist, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
