Marketing Lead - Government

About Baringa

Baringa is a global consulting firm that partners with leaders to drive change and create value. With deep industry expertise, and enabled by advanced technology, the firm helps clients to deliver with greater confidence and certainty. With over 2,000 people across the UK, Europe, North America, Asia and Australia, the firm combines global insight with local understanding. The firm works across energy and resources, financial services, government and public sector, consumer products and retail, pharmaceuticals and life sciences, manufacturing, and technology, media and telecoms, with capabilities spanning strategy, transformation and operational excellence – all powered by advanced technology, data, AI and digital innovation.

Clients value Baringa’s collaborative approach and the way its teams integrate seamlessly – all working with a shared understanding of what matters most. The firm is known for its kind, curious experts who listen closely and care deeply about client success as they help clients transform energy markets, modernise financial platforms, expand telecoms and digital networks through advanced data analytics, enable digital services in government, and unlock growth in consumer sectors.

Our Clients and Marketing team are looking for an experienced Marketing Business Partner to join them. Over the past nine months, Clients & Marketing has evolved from a purist marketing function into a broadened, end-to-end Clients & Marketing team. Our focus now spans from brand and market positioning through to deeper client relationships, improved win rates, revenue growth, and increased net margin. This is being underpinned by an operational transformation including cNPS, new ways of working, and a content management platform driving greater efficiency and effectiveness.

What you will be doing

• Partnering with the Clients & Marketing Exec Sponsor and sector leadership teams to shape and deliver strategic marketing plans that advance sector priorities and drive measurable commercial impact.
• Leading the end‑to‑end delivery of campaign and event programmes, ensuring high‑quality execution and measurable commercial impact.
• Building a strong understanding of client challenges, market trends, competitor activity, and Baringa’s sector capabilities to refine messaging, targeting, and segmentation.
• Managing the in‑sector marketing team (where applicable), providing coaching, development, and day‑to‑day support.
• Championing consistency, collaboration, and efficiency across sectors by working closely with fellow BPs and the wider Clients & Marketing team.
• Leading the creation of compelling messaging and visuals that clearly differentiate Baringa in the market.
• Leveraging thought leadership, client success stories, and insight‑driven narratives to deliver standout campaigns and assets.
• Owning the sector marketing budget, ensuring responsible management, cost control, and ongoing value‑for‑money improvements.
• Bringing the sector strategy to life across the business—building alignment, energy, and advocacy for campaign activity.

Your skills and experience

• Proven track record in shaping marketing strategy and the appropriate selection of tactics to drive a business forward and increase customer engagement and sales; use of the full multichannel mix.
• Strategic marketing experience in a B2B environment.
• Experience in management consulting sector.
• Expert relationship building and network creation – internally and with external parties.
• Ability to work across all levels with impact, effectiveness and influence.
• Proactive in pre-empting, identifying, resolving and escalating issues.
• Self-sufficient, self-starter.
• Ideally educated to Degree level or equivalent.
• Ideally CIM Diploma-qualified or equivalent.

What a career at Baringa will give you

Putting People First. Baringa is a People First company and wellbeing is at the forefront of our culture. We recognise the importance of work-life balance and flexible working and provide our staff amazing benefits. Some of these benefits include:

• Generous Annual Leave Policy: We provide our employees with 5 weeks of annual leave, fully available at the start of each year. In addition to this, we have introduced our 5-Year Recharge benefit which allows all employees an additional 2 weeks of paid leave after 5 years continuous service.
• Flexible Working: We have implemented a hybrid working policy and introduced more flexibility around taking unpaid leave.
• Corporate Responsibility Days: All our employees get 3 every year to help social and environmental causes and increase our impact on the communities that mean the most to us.
• Wellbeing Fund: We’ve introduced our annual People Fund to support this by offering every individual a fund to support and manage their wellbeing through an activity of their choice.
• Profit Share Scheme: All employees participate in the Baringa Group Profit Share Scheme so everyone has a stake in the company’s success.

Diversity and Inclusion

We are proud to be an Equal Opportunity Employer. We believe that creating an environment where everyone feels a sense of belonging is central to our culture and that diversity is paramount to driving creativity, innovation, and value for our clients and for our people.

An award-winning workplace. You can be a part of our ‘Great Place to Work’ – with our commitment to women and well-being in the workplace for all.

Using business as a force for good. We maintain high standards of environmental performance and transparency, which can be seen through our commitment to Net Zero with our SBTI-verified Scope 1, 2 and 3 emissions reduction targets and our support of the Better Business Act.

Join us. All applications received will be reviewed by a member of our Talent Acquisition team. We never rely solely on automated screening or AI tools to make hiring decisions. Your application will be considered for employment without regard to race, ethnicity, religion, gender, gender identity or expression, sexual orientation, nationality, disability, age, faith or social background.