At a Glance
- Tasks: Lead and execute exciting marketing events across EMEA, creating impactful experiences.
- Company: Join Dandy, a tech-driven company revolutionising the dental industry.
- Benefits: Enjoy comprehensive benefits including healthcare, mental health support, and generous paid time off.
- Other info: Work in a diverse, inclusive culture that values authenticity and fun.
- Why this job: Be part of a mission to modernise dental practices and make a real difference.
- Qualifications: 3-5 years in B2B event marketing with strong project management skills.
The predicted salary is between 31500 - 38500 £ per year.
Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B.
Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology.
As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world‑class support to achieve more for their practices, their people, and their patients.
About the Role
We’re seeking a detailed-oriented and proactive Marketing Event Lead to join our team and support the strategic planning, coordination, and execution of our growing EMEA trade show and field marketing events programme.
The ideal candidate will display a high level of ownership over end-to-end logistics and planning cycles, acting with independence to ensure seamless execution.
You will be passionate about creating impactful in-person experiences that drive pipeline, strengthen brand presence, and deliver measurable business outcomes.
- What You’ll Do
- Manage and execute tier 3 trade show logistics including securing opportunities, coordinating shipments, arranging stand setup, and staff travel for 30+ events a year across EMEA.
- Own Dandy Hosted and field events including planning, execution and performance reporting; delivering data-driven insights that refine future planning and drive continuous improvement in program efficiency.
- Lead and coordinate pre-event kick-off calls with the onsite teams to train and prepare for a successful in-person selling experience.
- Own the post-event lead lifecycle, including timely data entry, assigning leads to Sales, and ensuring immediate post-show follow-up.
- Coordinate pre- and post-show email marketing campaigns in partnership with the Growth Marketing team to drive stand traffic and nurture leads.
- Oversee onsite operations during trade shows, ensuring all activities run according to schedule.
- Track and reconcile event expenses to ensure events stay within their allocated budgets.
- Recommend trade show and sponsorship opportunities based on budget and schedule availability.
- Assist with building and maintaining a centralised event playbook, standard operating procedures (SOPs), and packing lists to streamline planning for future events.
- Track and analyse trade show performance to shape future planning in partnership with the Sr Event Manager, EMEA.
- Work closely with Marketing and Sales to achieve benchmarked ROI metrics.
- Support with larger tier 1 & 2 trade shows including onsite management, pre and post event logistics to maximise Dandy’s presence.
- What We’re Looking For
- 3-5 years of experience in B2B event marketing
- Proven success planning and managing trade shows and experience with field events
- Exceptional project management skills - highly organised, detail focused and results-driven with the ability to thrive while working on multiple projects at once
- Strong interpersonal skills with the ability to build relationships both internally and externally
- Exceptional written and verbal communication skills; fluent in English (additional European languages a plus)
- A passion for creating world‑class brand experiences that drive growth and loyalty
- Bonus Points For Outstanding professional references to share
- Experience in B2B high growth tech company environment
- Experience with high-volume SMB B2B marketing motions
- Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work
For full-time positions, Dandy offers a wide range of best-in-class, comprehensive, and inclusive benefits tailored to each country where we operate.
Our local benefits packages typically include healthcare, dental, mental health support, parental planning resources, retirement savings options, and generous paid time off—ensuring our team members are supported no matter where they live and work.
Dandy is proud to be an equal-opportunity employer.
We are committed to building a diverse and inclusive culture that celebrates authenticity to win as one.
We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, disability, protected veteran status, citizenship or immigration status, or any other legally protected characteristics.
Dandy also fully complies with the Americans with Disabilities Act (ADA).
We are dedicated to embracing challenges and creating an accessible, inclusive workplace for all individuals.
If you require any accommodations for your interview or have any questions beforehand, rest assured that we will do everything we can to meet your needs.
Visit Dandy Careers for more!
- Data
- Privacy
Notice: By submitting your application, you consent to Dandy collecting, storing, and processing your personal information for recruitment purposes in accordance with our Privacy Policy and GDPR regulations.
You have the right to access, rectify, or request the deletion of your data at any time by contacting Privacy Requests.
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Marketing Event Lead - EMEA employer: Doist
Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Event Lead - EMEA
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Doist and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Doist are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Doist on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Doist. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Event Lead - EMEA
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Doist. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Doist:Show us that you’ve done your homework! In your application, briefly mention what you admire about Doist’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Doist
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Doist will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Doist, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
