Sr. Product Marketing Manager, Customer Advocacy – London

Sr. Product Marketing Manager, Customer Advocacy – London

London Full-Time 63000 - 77000 £ / year (est.) Home office (partial)
Doist

At a Glance

  • Tasks: Lead customer advocacy programs and amplify customer stories to shape brand perception.
  • Company: Join a pioneering tech company at the forefront of economic value creation.
  • Benefits: Hybrid work model, diverse culture, and opportunities for professional growth.
  • Other info: Dynamic environment with a commitment to diversity and inclusion.
  • Why this job: Make a real impact by turning passionate customers into brand advocates.
  • Qualifications: 5-10 years in product marketing with strong storytelling and relationship-building skills.

The predicted salary is between 63000 - 77000 £ per year.

Datasite and its associated businesses are the global center for facilitating economic value creation for companies across the globe.

From data rooms to AI deal sourcingand more.

Here you’ll find the finest technological pioneers: Datasite, Blueflame AI, Grata, and Sherpany.

They all, collectively, define the future for business growth.

Talent doesn’t always just go in one direction or fit in a single box.

We’re happy to see whatever your superpower is and find the best place for it to flourish.

Job Description

What you can expect As a Sr.

Product Marketing Manager, Customer Advocacy, you will build and run the programs that turn Datasite's most passionate customers into powerful voices for our brand.

You’ll drive key customer advocacy programs including customer advisory boards, customer stories, and voice of customer research.

All to shape how we listen to customers, how we learn from them, and how we amplify their stories to the market.

This is a high-impact individual contributor role suited for a seasoned product marketer who knows how to build lasting customer relationships, translate insights into strategy, and create content and programs that move the needle for sales, marketing, and product alike.

  • What we are looking for
  • Strong storytelling instincts: you know how to find a compelling customer narrative and make it sing across formats and channels.
  • A collaborative teammate who partners effectively across functions, teams, and regions.
  • Someone curious about how AI is reshaping capital markets and the mechanics of deal making.
  • A motivated contributor excited to help build and evolve how we engage with customers.

Responsibilities

  • Voice of the customer: Design and own Datasite’s voice of the customer program (methodology, cadence, and governance) to create a regular drumbeat of customer listening from opportunity creation through repeat purchase.

Build reporting that makes customer sentiment visible and actionable, including signals that surface advocates and flag customer risk.

Implement social listening practices to monitor brand conversations, emerging customer themes, and competitive signals across digital channels.

  • Customer advisory council: Own Datasite’s Customer Advisory council from end to end.

Lead in-person and virtual sessions driving structured dialogue between strategic customers and Datasite leadership.

Synthesize feedback into clear recommendations that inform product, marketing, and go-to-market decisions.

  • Customer stories: Build a world-class library of customer stories.

Work across marketing teams to get them seen, used, and working hard at every stage of the buyer journey.

Create enablement assets like one-page case studies, slides, and talk tracks to for sales teams to use as success stories.

  • Customer research: Be Datasite’s in-house customer intelligence engine — conducting rigorous research that informs positioning, product roadmap, messaging, and go-to-market strategy.

Design and run qualitative and quantitative customer research: interviews, surveys, win/loss analysis, and persona validation.

Build feedback loops with sales and customer success to keep Datasite’s customer intelligence current.

Qualifications

  • 5–10 years of experience in product marketing, customer marketing, or a closely related field — ideally in B2B Saa S or enterprise technology.
  • Proven track record building or managing customer advocacy programs, customer advisory boards, or voice of customer initiatives.
  • Experience conducting qualitative and quantitative customer research and translating findings into clear strategic recommendations.
  • Excellent relationship-building skills — you’re as comfortable in a room with a C-suite customer as you are partnering with internal teams.
  • Experience with social listening tools and third party review sites to turn online conversations into actionable insight.
  • Strong project management chops — you can run multiple programs simultaneously without dropping the ball.
  • Familiarity with M&A, financial services, or deal technology is a plus — but curiosity and drive to learn matter more.
  • Bachelors degree required, post-graduate degree a bonus.
  • Work Location & Flexibility

This position is based in our London office and follows a hybrid work model.

Employees in these locations are expected to work on-site a minimum of two days per week.

Please note that specific business units or role requirements may necessitate additional in-office days based on team collaboration needs or operational priorities.

Our company is committed to fostering a diverse and inclusive workforce where all individuals are respected and valued.

We are an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, protected veteran status, or any other protected characteristic.

We encourage applications from candidates of all backgrounds and are dedicated to building teams that reflect the diversity of our communities.

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Sr. Product Marketing Manager, Customer Advocacy – London employer: Doist

Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.

Doist

Contact Details:

Doist Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Sr. Product Marketing Manager, Customer Advocacy – London

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Doist and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Doist are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Doist on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Doist. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Sr. Product Marketing Manager, Customer Advocacy – London

Customer Advocacy Programs
Storytelling
Cross-Functional Collaboration
Voice of Customer Research
Customer Advisory Boards
Qualitative Research
Quantitative Research

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Doist. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Doist:Show us that you’ve done your homework! In your application, briefly mention what you admire about Doist’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Doist

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Doist will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Doist, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.