At a Glance
- Tasks: Lead innovative marketing strategies in the Medtech & Life Sciences sector.
- Company: Join a forward-thinking tech company shaping the future of commerce.
- Benefits: Enjoy comprehensive health benefits, learning opportunities, and equity participation.
- Other info: Hybrid role with a vibrant office culture in London.
- Why this job: Make a real impact in healthcare while growing your career in a dynamic environment.
- Qualifications: 5+ years in B2B demand generation with a focus on Medtech or Life Sciences.
The predicted salary is between 56700 - 69300 £ per year.
About commercetools
Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people. Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. Together they are the engine of commerce innovation today. At commercetools, we power the next era of commerce for our customers.
Your Impact
- Become the industry expert: Rapidly develop a working knowledge of the Medtech & Life Sciences commerce landscape including key buyer personas (procurement, IT, digital commerce, regulatory affairs) and critical industry trends such as direct-to-patient models, omnichannel HCP engagement, and compliance-driven purchasing.
- Identify sub-verticals: Prioritize based on commercetools' ability to address unique use cases such as medical device distribution, pharmaceutical e-commerce, lab supply procurement, or contract research services.
- Map the information ecosystem: Identify the publications, communities, events, analysts, and influencers that Medtech & Life Sciences buyers trust when evaluating commerce vendors.
- Serve as a demand generation-focused partner: Arm the sales team with campaign context, follow-up materials, and insight into what's driving engagement from target accounts.
- Build and execute the demand generation strategy: Own the demand generation plan for the Medtech & Life Sciences vertical, working hand-in-hand with Product Marketing to activate their positioning and messaging across the right channels and audiences.
- Define and prioritize target account segments: Partner with sales and ABM teams to align on named accounts, buying signals, and pipeline goals.
- Design and run multi-channel campaigns: Tailor campaigns to the Medtech & Life Sciences buyer journey spanning digital advertising, email nurture, content syndication, ABM plays, and industry events.
- Own and manage budget and programs: Focus on pipeline contribution as the measure of success.
- Drive pipeline: Own pipeline targets for the Medtech & Life Sciences vertical and report on marketing's contribution to new pipeline, influenced pipeline, and deal acceleration.
- Continuously test, measure, and optimize campaign performance: Bring a data-driven mindset to every decision about where to invest and where to pull back.
This role is a full-time hybrid position, with three days a week spent in our London office.
What Sets You Apart
- 5+ years of B2B demand generation experience, with meaningful exposure to Medtech, Life Sciences, pharmaceuticals, medical devices, biotech, or adjacent healthcare sectors.
- A demonstrated track record of building and executing campaigns that drive measurable pipeline.
- Experience working across the demand generation toolkit: digital advertising, ABM, content syndication, email nurture, events, and BDR partnership.
- Strong ability to pick up a new industry quickly.
- Comfort working in close partnership with Product Marketing.
- A sharp analytical mindset, comfortable in a CRM and marketing automation platform.
- Able to work independently, manage multiple programs simultaneously, and drive results without needing heavy direction.
- Familiarity with the regulatory and procurement dynamics of Medtech & Life Sciences is a strong plus.
Our Benefits
- Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support.
- Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs.
- Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave.
- Our equity participation program allows you to share in our success.
Come as you are. Build with us. Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know it’s the only way to build the future. We celebrate our differences and have created a hiring process that’s fair, inclusive, and designed to let your talent shine.
Industry Marketing Manager, Medtech & Life Sciences employer: Doist
Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Industry Marketing Manager, Medtech & Life Sciences
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Doist and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Doist are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Doist on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Doist. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Industry Marketing Manager, Medtech & Life Sciences
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Doist. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Doist:Show us that you’ve done your homework! In your application, briefly mention what you admire about Doist’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Doist
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Doist will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Doist, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
