At a Glance
- Tasks: Lead growth marketing campaigns for lending products, turning insights into actionable strategies.
- Company: Join Allica Bank, the UK's fastest-growing fintech, dedicated to supporting SMEs.
- Benefits: Enjoy flexible working, private health cover, and a supportive team culture.
- Other info: Collaborate with diverse teams and embrace a culture of continuous improvement.
- Why this job: Make a real impact in a dynamic environment with endless learning opportunities.
- Qualifications: Experience in growth marketing, strong analytical skills, and a passion for fintech.
The predicted salary is between 45000 - 55000 £ per year.
About Allica Bank
Allica is the UK's fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech. Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
Department Description
Allica is building out its growth function, based around talented, empowered and autonomous individuals who will be responsible for product-based customer acquisition using a combination of channels to meet objectives set across the business. You will get an opportunity to work with different teams across the business including product squads, distribution, engineers and operations to deliver on Allica’s mission of becoming the UK's most recommended business bank. We are rare amongst banks in that our senior leadership team have backgrounds at world-leading fintech's, which shows in their active engagement in both the strategic and execution elements of our rapidly scaling organisation. Because we are working on one of the last untapped fintech opportunities, in a new team it will mean that we're often working on entirely new challenges and unpicking complexity as we move along. No two days are ever the same.
Role Description
We are seeking a Growth Marketing Senior Analyst to build and scale growth marketing for Allica’s lending products. The role will lead targeted, insight-led campaigns from scratch, turning customer and market insight into content, campaign plans and measurable execution. Working closely with Marketing, Sales, Product Marketing, Financial Promotions, Data and Operations teams, you will plan, execute and optimise multi-channel campaigns across letters, email, LinkedIn ads and other relevant channels, ensuring activity is compliant, scalable and continuously improving. This role blends strategy, analysis and hands-on delivery: from segmenting audiences and developing propositions through to campaign operations, tracking, optimisation and performance reporting.
Principal Accountabilities
- Segmentation & Insights: Identify and prioritise high-value customer segments using behavioural, needs-based and value data. Turn customer insights into audience definitions, propositions, messaging and content that support acquisition. Track key funnel metrics, with primary focus on customer acquisition and loan drawdowns at target CAC.
- Strategy & Execution: Build a new lending growth marketing operation from scratch, covering campaign planning, content, execution operations and customer insight. Lead targeted, multi-channel campaigns across letters, email, LinkedIn ads and other relevant channels. Run A/B testing to improve messaging, creative, targeting and channel mix. Use HubSpot or similar tools to manage workflows, automation, tracking and scalable campaign delivery.
- Performance & Optimisation: Establish clear reporting to measure performance from engagement through to funded loans. Review results, identify what is driving acquisition efficiency and embed learnings into future campaigns. Build dashboards and updates that give stakeholders clear visibility of progress against growth targets.
- Collaboration & Leadership: Work closely with Marketing, Sales, Product Marketing, Financial Promotions, Data and Operations to align priorities and execute effectively. Partner with stakeholders to ensure campaigns are commercially focused, compliant and grounded in customer insight. Champion testing, iteration and continuous improvement across lending acquisition activity.
- Reporting & Communication: Communicate campaign insight, performance and recommendations clearly to senior stakeholders. Translate results into practical actions that improve future planning, investment and execution.
Personal Attributes & Experience
- Hands-on, proactive and comfortable building new marketing operations from scratch.
- Strong analytical skills, able to turn data and customer insight into targeted campaign plans.
- Experience delivering measurable acquisition growth, ideally in lending or a closely related fintech environment.
- Lending exposure is desirable; experience from growth marketing in relevant lenders would be a strong advantage.
- Proven experience delivering ABM or highly targeted multi-channel campaigns at scale.
- Comfortable with content development, campaign operations, A/B testing and performance optimisation.
- Confident using HubSpot or similar CRM and marketing automation platforms.
- Excellent collaboration and influencing skills, especially across Product Marketing, Financial Promotions, Sales and Data.
- Strong ownership, curiosity and attention to detail.
Working at Allica Bank
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers. Our employees are at the heart of everything we do, so our benefits are designed with you in mind.
Benefits
- Full onboarding support and continued development opportunities
- Options for flexible working
- Regular social activities
- Pension contributions
- Discretionary bonus scheme
- Private health cover
- Life assurance
- Family friendly policies including enhanced Maternity & Paternity leave
Flexible working
We know the '9-to-5' isn't right for everyone. That's why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.
Diversity
We're a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.
Growth Marketing Senior Analyst employer: Doist
Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Senior Analyst
✨Tap into Campus Networks
If you're still in uni, don’t forget to engage with your campus's career services and attend finance-related events. Banks often do presentations and recruitment drives on campus, so put yourself out there and make use of these opportunities to show off your passion for the field.
✨Get Certified
Consider pursuing relevant certifications like the CFA or ACCA while you’re job hunting. They not only beef up your CV but also connect you with professional bodies which can lead to networking opportunities and even job openings in banking and financial services.
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Join finance-focused groups on platforms like LinkedIn and engage in discussions. This can really help you stand out from the crowd, allowing potential employers to see your knowledge and interest in industry trends. Plus, you might stumble upon job postings shared exclusively within the group.
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We think you need these skills to ace Growth Marketing Senior Analyst
Some tips for your application 🫡
Show Off Your Numbers!:In the banking and financial services world, quantifiable achievements are key. Make sure your CV highlights your grades in relevant subjects, any financial certifications you hold, and specific projects where you've delivered measurable results. Employers love to see how your skills translate into real-world success.
Tailor Your Cover Letter to the Role:When applying for a full-time position, your cover letter should make a direct connection between your experience and the job description. Don't just state your enthusiasm for finance—dive into how your background in banking or financial analysis sets you apart. Let your passion shine through while being specific about what you can bring to Doist.
Include Relevant Financial Software Experience:If you've worked with financial modelling tools or software like Excel, SAP, or specific analytical tools during your studies or internships, bring that up! Highlighting your proficiency can really make your application pop and show you're ready to hit the ground running in a full-time role.
Research and Reflect:Before hitting that 'apply' button on Doist's website, do a little digging. Look up their recent projects, values, and culture. Reflecting their ethos in your application can make a huge difference and show you’re genuinely interested in being part of the team!
How to prepare for a job interview at Doist
✨Brush Up on Financial Analysis Skills
Make sure you're well-versed in financial concepts and analytical techniques relevant to banking and financial services. Get comfortable with tools like Excel for modelling or financial forecasting, as technical questions in this area are common during interviews with Doist.
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Expect to tackle case studies that demonstrate your problem-solving skills in real-world banking scenarios. Familiarise yourself with the types of problems you might face—think risk assessments or investment evaluations—and be ready to articulate your thought process clearly.
✨Show Your Passion for Finance
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✨Network with Industry Professionals
Before your interview, reach out to current or former Doist employees on platforms like LinkedIn. They'll offer unique insights into the company's culture and the interview process, which can give us a delightful edge in showcasing a good fit for the team.
