At a Glance
- Tasks: Lead marketing analytics to optimise campaigns and drive customer growth.
- Company: Join AJ Bell, a top investment platform with a supportive culture.
- Benefits: Competitive salary, generous holiday, pension scheme, and health benefits.
- Other info: Enjoy hybrid working, social events, and tailored learning opportunities.
- Why this job: Make a real impact by turning data into actionable insights for marketing success.
- Qualifications: Experience in marketing analytics and strong stakeholder management skills required.
The predicted salary is between 65000 - 75000 £ per year.
We're now recruiting for a Marketing Analytics Manager (12-Month Fixed-Term Contract).
The Marketing Analytics Manager is an individual contributor role responsible for building analytical capability across Customer Marketing through robust measurement, experimentation and actionable insight.
The role will develop measurement frameworks, define KPIs and establish scalable analytical approaches that enable effective campaign planning, optimisation and performance evaluation.
Partnering with Customer Marketing, CRM and Strategy & Insights, you'll establish and evolve the team's testing and measurement capability, ensuring campaigns are designed with meaningful success measures from the outset and that results drive continuous optimisation.
Acting as the bridge between Customer Marketing, CRM and Strategy & Insights, you'll translate business objectives into analytical approaches that enable better decision-making, improve campaign effectiveness and support customer and commercial growth.
You'll also help build the reporting, tools and analytical capability that enable Marketing Managers to self-serve insight and make evidence-based decisions.
What does the job involve?
- Develop and embed our testing and measurement strategy
- Develop and operationalise Customer Marketing's A/B testing and control group strategy, establishing a structured test-and-learn framework that enables continuous optimisation.
- Design robust measurement methodologies, ensuring campaigns are configured to produce statistically meaningful and commercially relevant results.
- Develop and embed consistent KPIs, success measures and measurement frameworks across Customer Marketing.
- Partner with CRM to deliver measurable campaigns
- Work closely with CRM throughout campaign planning and delivery to ensure campaigns, tests and control groups are configured correctly and aligned to agreed measurement objectives.
- Define and document campaign measurement and data requirements, ensuring the appropriate data is captured to support analysis, reporting and optimisation.
- Champion best practice in campaign measurement, experimentation and performance evaluation across Customer Marketing.
- Build reporting and analytical capability
- Own and evolve the Customer Marketing Measurement Framework, ensuring consistent KPIs, measurement methodologies and reporting are applied across all Customer Marketing activity and remain aligned to business objectives.
- Partner with CRM and Strategy & Insights to develop scalable reporting and dashboards that provide a consolidated view of Customer Marketing performance.
- Develop scalable reporting and dashboards that provide a consolidated view of Customer Marketing performance across Bloomreach, Power BI and other data sources, including Snowflake, Google Analytics and Content Square.
- Develop standardised reporting, dashboards and self-service tools that enable Marketing Managers to access insight and monitor campaign performance.
- Continuously improve reporting and measurement capabilities to support a growing Customer Marketing function.
- Turn data into actionable insight
- Analyse campaign performance, customer behaviour and commercial outcomes to identify trends, opportunities and risks.
- Translate complex data into clear, actionable insights and recommendations that inform campaign optimisation, investment decisions and future planning.
- Surface key risks and opportunities to senior stakeholders, providing context and clear recommendations for action.
- Build analytical capability across Customer Marketing
- Act as the primary liaison across Marketing, CRM, Data and Insights teams, aligning priorities, translating business requirements and ensuring timely delivery of analytical solutions.
- Support Marketing Managers in developing their analytical capability through coaching, knowledge sharing and embedding best practice.
- Promote a culture of experimentation, evidence-based decision making and continuous improvement across the Customer Marketing team.
- Keep abreast of emerging measurement approaches, analytical techniques and marketing technologies, identifying opportunities to improve how Customer Marketing measures and optimises performance.
- Risk, governance and compliance
- Ensure marketing measurement and reporting activities comply with regulatory requirements, data governance standards and customer privacy obligations.
- Support the business in meeting its regulatory responsibilities, including Consumer Duty, by ensuring appropriate controls and measurement are in place.
- Identify and elevate data-related risks or issues, working collaboratively to ensure they are effectively managed.
- Competence, knowledge and skills
Experience
- Experience developing and embedding marketing measurement, experimentation or customer analytics capabilities.
- Experience establishing best practices, improving analytics maturity and embedding scalable measurement approaches.
- Experience working with CRM teams and marketing automation platforms.
- Strong understanding of customer marketing, CRM and customer lifecycle marketing principles.
- Experience designing A/B tests, control groups and measurement frameworks that deliver statistically meaningful and commercially actionable insight.
- Proven ability to translate business objectives into analytical approaches and actionable recommendations.
- Experience developing and owning marketing performance reporting and measurement frameworks, including regular reporting to senior stakeholders, using Power BI or similar visualisation tools.
- Strong stakeholder management skills.
Skills
- Marketing effectiveness, campaign measurement, attribution, incrementality and ROI evaluation.
- Statistical testing methodologies, including A/B testing, control groups and significance testing.
- Reporting and visualisation approaches that enable effective decision making.
- Understanding of customer lifecycle marketing, segmentation, personalisation, loyalty and retention strategies.
- Knowledge of customer data models, CRM platforms and data governance principles.
- Knowledge of platforms such as Bloomreach, Snowflake, Google Analytics and Content Square would be advantageous.
- About AJ Bell
At AJ Bell, we believe investing should feel good.
Whether you're looking for an ISA, pension, or dealing account, whether you want to invest with the help of a financial adviser or do it yourself, we have easy-to-use solutions to suit people from all walks of life.
We're one of the UK's fastest-growing investment platform businesses, trusted by everyone from professional financial advisers to first-time investors.
Today, over 762,000 customers trust us to manage more than £121.5 billion of assets.
By continually striving to make investing simpler and more accessible, we're helping more people take control of their financial futures.
We're proud to be recognised as one of the UK's Best 100 Companies to Work For for six consecutive years, and a Great Place to Work in 2025 and 2026, a reflection of our supportive and collaborative culture.
What we offer
- Salary £65,000 - £75,000 depending on experience
- 27 days holiday, increasing with service + buy/sell scheme + bank holidays
- 8% Pension with matched contributions
- Discretionary bonus scheme
- Share schemes (including free shares and BAYE)
- Health Cash Plan and discounted private healthcare
- Free gym
- Enhanced family leave (subject to qualifying criteria)
- Travel and bike loan schemes
- Employee Assistance Programme
- Life at AJ Bell
- Regular social events including summer and Christmas parties
- Learning and development opportunities tailored to you
- Casual dress code
- Friendly, supportive team environment
- Our ways of working
We offer hybrid working, with a minimum of 50% of your working time per month spent in the office.
This role is based in London.
For new starters, there is an initial period of full-time office working to help you settle in and build relationships.
Inclusion & diversity
We’re committed to creating an inclusive environment where everyone feels respected and able to be themselves at work.
We welcome applications from all backgrounds and make hiring decisions based on skills, experience, and potential.
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Customer Marketing Analytics Manager (FTC) employer: Doist
Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Analytics Manager (FTC)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Doist and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Doist are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Doist on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Doist. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Marketing Analytics Manager (FTC)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Doist. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Doist:Show us that you’ve done your homework! In your application, briefly mention what you admire about Doist’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Doist
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Doist will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Doist, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
