About the Team
The Organic Growth team is responsible for how Miro shows up in search and, increasingly, in AI‑powered answer engines. We work closely with other go‑to‑market teams to ensure content we create reaches Miro's audience wherever they are spending their time.
About the Role
Search and discovery is changing. Google's AI‑Overviews and LLMs are becoming the default way informational queries are answered. However, the information provided is often generic and lacks unique data points or interesting opinions.
Key Responsibilities
- Own the organic growth content and research strategy.
- Operationalise long‑form content production in the team: Produce flagship long‑form pieces yourself to set the standard, while also briefing others.
- Build the framework for expert interviews, surveys, and original research.
- Scale expert authorship (internal and external SMEs) so content is published under real, credible bylines.
- Coordinate distribution with cross‑functional stakeholders such as social and lifecycle marketing.
- Identify priority topics by staying embedded in product development.
- Maintain the editorial calendar and track/report on content performance.
Qualifications
- Experience in a similar editorial, content‑focussed role.
- Examples of long‑form pieces that have performed in organic search and social channels (such as LinkedIn).
- Hands‑on experience designing and running original research.
- Track record building expert‑authorship or byline programmes.
- Experience operationalising content quality across a team.
- Cross‑functional experience partnering across marketing and sales teams to plan distribution as part of the content process.
What's in it for you
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend.
Full benefits may differ per location. If you would like to learn more about location‑specific benefits, please refer to our Global Miro benefits board.
Content Editor employer: Doist
Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.
