Conceptual Copywriter

Conceptual Copywriter

Full-Time 45000 - 55000 £ / year (est.) Home office (partial)
Doist

At a Glance

  • Tasks: Create compelling copy and innovative concepts for diverse platforms and campaigns.
  • Company: Join KAYAK, a leading travel search engine with a focus on creativity and innovation.
  • Benefits: Enjoy 5 weeks paid vacation, health insurance, remote work options, and mental health support.
  • Other info: Collaborative environment with excellent career growth opportunities and a focus on inclusivity.
  • Why this job: Be part of a dynamic team that shapes brand voice and drives creative impact in travel.
  • Qualifications: 4-6+ years in creative roles with strong writing skills and a passion for storytelling.

The predicted salary is between 45000 - 55000 £ per year.

KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine.

With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package.

We’re also transforming business travel with a new corporate travel solution, KAYAK for Business.

As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and Hotels Combined, among others.

From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark.

Our focus is on building the best travel search engine to make it easier for everyone to experience the world.

We’re looking for a Conceptual Copywriter with strong advertising agency or brand-side creative experience to join KAYAK’s in-house creative team.

You might come from a traditional advertising background, a social-first creative team, or somewhere in between.

What matters most is that you know how to develop big ideas and communicate them with words - writing sharp, compelling copy, and bringing campaigns to life across multiple channels.

At KAYAK, creativity plays a central role in how we grow our brands.

We’re looking for someone who understands the power of language - someone who can turn product truths, cultural insight, and business challenges into work people actually notice.

Work that entertains, builds the brand, and drives performance.

You should be obsessed with words and understand how they shape not just campaigns, but the voice and personality of a brand.

You know how to balance clarity with creativity, humour with strategy, and craft with commercial impact.

As comfortable having and communicating your ideas as you are bringing them to life in a collaborative studio setting.

This role will be required to work from our London office at least 3 days per week.

In this role, you will

  • Develop creative concepts and write copy across brand, performance, social, video, digital, OOH, and emerging platforms
  • Write across a wide range of formats including campaigns, scripts, social content, CRM, landing pages, product messaging, and brand communications
  • Help shape and evolve KAYAK’s voice and tone across multiple touchpoints
  • Partner with creatives, designers, marketers, and product teams to create cohesive, insight-led creative
  • Help take ideas from brief through execution while maintaining a high level of craft
  • Contribute to presentations, campaign platforms, messaging frameworks, and creative strategy
  • Use testing and performance insights to refine messaging and improve results
  • Help maintain and elevate creative standards across the team

Please apply if you are

  • 4-6+ years into your creative career, with strong thinking, craft, and a portfolio that shows what you can do.
  • Curious, collaborative, and highly motivated
  • Strong conceptually, with exceptional writing craft and a sharp instinct for ideas
  • Comfortable writing across different tones, formats, and audiences
  • Able to balance creative ambition with commercial objectives
  • Interested in using data, testing, and audience insight to improve creative performance
  • Passionate about branding, storytelling, travel, and culture
  • Excited by emerging creative tools and technologies, including AI
  • Ready to be contribute to an idea-first, progressive in-house studio

You should ideally

  • Have experience working within an advertising agency or strong brand side creative environment
  • Have a portfolio demonstrating thorough conceptual thinking and execution across multiple formats
  • Be confident working across multiple channels and formats
  • Have an instinct for how words work with visuals
  • Have strong communication and collaboration skills
  • Be highly organised and comfortable managing multiple projects at once
  • Have a genuine passion for travel and creativity
  • Experience in film production process advantageous

Benefits and Perks

  • 5 weeks of paid vacation
  • Generous paid vacation + time off for your birthday
  • Private health & dental insurance
  • Income protection and life assurance
  • Pension plan contributions
  • Work from (almost) anywhere for up to 20 days per year

• Focus on mental health and well-being

  • Company-paid therapy sessions through Spring Health
  • Company-paid subscription to Headspace
  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • No meeting Fridays
  • Paid parental leave
  • Paid volunteer time

• Focus on your career growth

  • Development Dollars
  • Leadership development
  • Access to thousand of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • Employee Assistance Program - including 24/7 GP & free legal advice
  • Discounted gym membership
  • Bike2Work
  • Season ticket loan
  • Social events & Thursday happy hours
  • Free lunch 2 days per week
  • Inclusion
  • At KAYAK, we want everyone to have the space to grow, share ideas and do great work.

That’s why we’re focused on hiring the best talent from all walks of life and experiences, supporting them well and making sure no one feels like they have to fit a mold to belong here.

  • Need an accommodation for the interview, application or on the job? No problem - just give us a heads-up. We’ve got you.
  • #J-18808-Ljbffr

Conceptual Copywriter employer: Doist

Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.

Doist

Contact Details:

Doist Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Conceptual Copywriter

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Doist and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Doist are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Doist on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Doist. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Conceptual Copywriter

Conceptual Thinking
Copywriting
Creative Development
Brand Communication
Campaign Strategy
Collaboration
Audience Insight

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Doist. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Doist:Show us that you’ve done your homework! In your application, briefly mention what you admire about Doist’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Doist

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Doist will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Doist, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.