Assistant Store Manager

Assistant Store Manager

Full-Time 39616 - 39616 £ / year (est.) No working from home possible
Doist

At a Glance

  • Tasks: Lead a dynamic team in a luxury retail environment and drive store performance.
  • Company: Join FLANNELS, a top UK luxury retailer with a portfolio of over 200 brands.
  • Benefits: Enjoy a competitive salary, generous staff discounts, and excellent career development opportunities.
  • Other info: Opportunities for personal development and a supportive team culture await you.
  • Why this job: Be part of a fast-paced, exciting environment where no two days are the same.
  • Qualifications: 4+ years in luxury retail management with strong leadership and customer service skills.

The predicted salary is between 39616 - 39616 £ per year.

FLANNELS is one of the UK’s leading luxury retailers, specialising in contemporary men’s, women’s and kids’ designer clothing, footwear and accessories.

Our brand portfolio includes the likes of Gucci, Saint Laurent, Valentino, Stone Island and Moncler, and our rapid growth has seen us open stores in many of the UK’s major cities, from Liverpool and Leeds to Birmingham and Sheffield.

We have over 35 stores nationwide and with a portfolio of over 200 brands, FLANNELS offers a refined selection of the season’s most inspiring and sought-after collections.

  • An exciting opportunity has arisen for a talented
  • Assistant Store Manager to join our

Oxford Street store and play a key role in its continued success.

Whether it's leading floor walks with some of the UK's biggest luxury brands, working with our head office teams to manage your store's stock package, or running training sessions to increase your team's product knowledge, with Frasers Group, no two days are ever the same.

Reporting to the Store Manager, you will oversee a team of Retail Managers and Sales Advisors within your store, driving commercial success and contributing to company growth.

  • COMMERCIAL EXPERTISE
  • Be responsible for the commercial success of the store and drive store performance
  • Identify key opportunities to enhance performance in line with current trends
  • Develop and implement strategic plans to achieve departmental goals and objectives
  • Analyse data and key performance indicators to make informed commercial decisions and drive KPIs
  • TEAM LEADERSHIP & MANAGEMENT
  • Be responsible for your store and team's performance
  • Lead and inspire your store team, providing guidance, coaching, and support.
  • Work closely with your Store Manager, acting on feedback and working towards targets and deadlines
  • Build lasting relationships with internal and external stakeholders
  • Display exemplary communication and interpersonal skills, with the ability to interact effectively at all levels of the organisation
  • DEVELOPMENT
  • Identify future talent within the store and plan and support their personal development and progression
  • Seek opportunities to drive your own personal development
  • Train, coach and upskill the store team to maximise opportunities for future progression within the business
  • OPERATIONAL EFFICIENCIES
  • Oversee daily operations, ensuring efficiency, quality, and adherence to company policies and procedures
  • Support other stores within the area with store operations as and when required
  • Use business communication tools to drive the completion of tasks and ensure your team understands all key functions
  • Support the store manager to drive performance in line with retail priorities to meet business objectives
  • CONTROLS
  • Responsible for monitoring and achieving store-level KPIs, including sales targets, company incentives, customer satisfaction, and operational efficiency.
  • Ensure wage controls are met on a weekly basis and any issues are resolved quickly and effectively
  • Demonstrate resilience to operational challenges, making effective decisions to drive solutions
  • Control stock movement, run accurate store audits, and implement visual standards to company guidelines

About You

We’re looking for a resilient and adaptable leader with a passion for premium retail and the ability to thrive in a fast‑paced, high‑demand environment.

  • A calm and composed approach under pressure, with the ability to navigate challenges and resolve conflicts effectively
  • A proactive problem‑solver, able to think on your feet and find practical solutions to customer and operational issues
  • A dedicated brand ambassador, representing Frasers Group with professionalism, discretion, and a consistently polished appearance
  • A confident communicator who can engage effectively with colleagues, customers, and stakeholders at all levels

Qualifications & Experience

  • Minimum 4+ years’ experience in premium or luxury fashion retail management, or within a similar high‑end retail environment
  • Proven leadership skills, with experience managing, motivating, and developing large teams, including supervisors and team leaders
  • Strong customer service expertise, with a deep understanding of client expectations and an established local client network
  • Demonstrated success in driving sales performance, achieving targets, and managing budgets and inventory
  • Excellent product knowledge, including brands, fashion trends, materials, and market positioning
  • Solid understanding of retail operations, including merchandising, stock control, and loss prevention
  • Strong verbal and written communication skills, with the ability to build relationships across all areas of the business
  • The Rewards
  • Basic rate salary £ 39,616 per annum
  • 28 days holiday a year, inclusive of bank holidays
  • 20% Staff Discount across all Frasers Group Stores
  • 50% in store uniform discount
  • Weekly/Monthly & Quarterly Commercial Bonuses
  • Commission‑led bonuses across a wide range of products
  • Long Service awards
  • Discounted Gym membership
  • Excellent career development opportunities
  • Cycle to work scheme
  • We offer a wide range of Development Courses with National Qualifications
  • #J-18808-Ljbffr

Assistant Store Manager employer: Doist

Brink's is an exceptional employer that fosters a collaborative and innovative work culture, empowering employees to drive global commercial strategies in the ATM lifecycle solutions sector. With a strong focus on professional development and growth opportunities, employees are encouraged to expand their skills while contributing to sustainable growth and operational excellence. Located in a dynamic environment, Brink's offers unique advantages such as a diverse team and the chance to build long-term partnerships with global customers, making it a rewarding place to advance your career.

Doist

Contact Details:

Doist Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Assistant Store Manager

Get Your Retail Game On

Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!

Join Retail Networks and Forums

Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Doist, so don’t miss out on building those relationships!

Be Ready for Busy Season Opportunities

Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.

Show Off Your Customer Service Skills

Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Doist!

We think you need these skills to ace Assistant Store Manager

Communication Skills
Adaptability
Problem-Solving Skills
Attention to Detail
Customer Service
Sales Skills
Team Collaboration

Some tips for your application 🫡

Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.

Tailor Your CV for Retail:When applying for a full-time role like this one at Doist, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.

Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Doist and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!

Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Doist that you’re ready to jump in and contribute right away!

How to prepare for a job interview at Doist

Show Off Your Customer Service Skills

Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!

Familiarity with Point of Sale Systems

Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!

Understand Product Knowledge

Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.

Be Ready for Role-Playing Scenarios

Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!