At a Glance
- Tasks: Drive new business growth in the UK SME sector and manage the full sales cycle.
- Company: Doherty Associates, a leading IT solutions provider with 30 years of experience.
- Benefits: Competitive salary, uncapped commission, private medical insurance, and generous holiday allowance.
- Other info: Opportunity to shape your career in a rapidly growing company.
- Why this job: Join a dynamic team and make a real impact in the fast-paced tech industry.
- Qualifications: Proven success in selling Managed IT Services and strong networking skills.
The predicted salary is between 50000 - 70000 £ per year.
Doherty Associates (DA) has delivered IT solutions for the past 30 years to some of the world's most prestigious and demanding clients. Our focus is on the professional and financial services sector, including leading private equity and venture capital firms and top 10 UK law firms. We pride ourselves on our expertise in these high growth FCA‐regulated verticals, and we are constantly developing new ways to support these sectors with leading‐edge solutions.
We have ambitious plans to grow the business over the next three years, and the Business Development Manager (BDM) will play a key part in delivering this goal.
About the Role
As the Business Development Manager (BDM), you will drive an aggressive new logo growth across the UK SME sector. This is a pure 'hunter' position, ideal for someone who thrives on identifying, nurturing, and closing new Managed Services opportunities and has the experience of managing longer (12–24 months) sales cycle. You will be the engine behind our new business acquisition strategy, shaping the pipeline, opening doors, and converting high quality opportunities with a level of autonomy similar to roles seen in leading MSPs across London.
If you are ambitious, resourceful, and well connected in the MSP marketplace, this is your chance to build a high performing engine from the ground up.
Key Responsibilities
- Identify, hunt and convert new Managed IT Services opportunities across ICP SMEs in London and the South‐East.
- Build and manage a high‐velocity pipeline, adopting a structured approach emphasising disciplined prospecting and qualification.
- Proactively engage warm prospects, generate cold leads, and leverage existing relationships to open doors, by utilising all suitable AI and automation tools available.
- Run the full sales cycle end to end: discovery, solution shaping, proposal, negotiation, and close, in partnership with Marketing and the Customer Success team.
- Use AI driven tools to streamline prospecting, outreach, research, and personalised engagement.
- Collaborate with technical teams to shape customer‐ready proposals and scoping documents.
- Maintain accurate CRM hygiene and deliver timely forecasts.
- Represent the organisation at industry events, networking groups, and partner engagements.
About You
- Proven success selling Managed IT Services within an MSP environment, either as a BDM, SDR, or Sales Executive.
- A strong personal network and the confidence to leverage it immediately.
- Demonstrable track record of winning new business and achieving/exceeding targets.
- Proven ability to source and develop new business through professional networking and digital prospecting channels (e.g. LinkedIn Sales Navigator, industry databases, email outreach platforms or equivalent).
- Demonstrable track record of operating in a long sales cycle environment (12–24 months).
- Strong understanding of SME technology challenges (cloud, M365, Copilot, cyber security, digital workplace).
- Familiarity with AI‐powered sales tools and the ability to apply them to accelerate prospecting and outreach.
Mindset & Behaviours
- Commercially sharp.
- Resilient.
- Relentless hunter mentality – proactive, fearless, and creative.
- Highly organised and process‐driven.
- Exceptional communication and storytelling abilities.
- Strategic thinker who can identify whitespace and shape complex deals.
- Entrepreneurial spirit with the ambition to "think big."
What we offer in return
- Basic salary, double (uncapped OTE), quarterly incentives and accelerators.
- Company pension scheme.
- Private medical insurance.
- Income protection insurance.
- Employee Assistance Programme (wellbeing, physical, financial).
- 33 days holidays (including 8 days of bank holidays).
Business Development Manager in London employer: Doherty
Doherty Associates is an exceptional employer, offering a dynamic work environment where innovation and ambition are at the forefront. As a Business Development Manager, you will benefit from a competitive salary with uncapped earnings potential, comprehensive health benefits, and generous holiday allowances, all while working in a collaborative culture that encourages professional growth and the use of cutting-edge technology. With a focus on the thriving SME sector in London and the South-East, this role provides a unique opportunity to make a significant impact in a rapidly expanding company.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. Remember, it’s all about who you know!
✨Tip Number 2
Show off your skills! When you get the chance to chat with someone from a company you’re interested in, make sure to highlight your achievements and how they relate to their needs. Tailor your pitch to show them why you’re the perfect fit for their team.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies directly, even if they’re not advertising a position. Express your interest and share how you can add value to their business. You never know what opportunities might arise!
✨Tip Number 4
Utilise AI tools to your advantage! Use platforms that can help you streamline your outreach and research. This will not only save you time but also help you engage prospects more effectively. And hey, don’t forget to check out our website for the latest job openings!
We think you need these skills to ace Business Development Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in selling Managed IT Services and any relevant achievements that showcase your ability to hunt for new business.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this role. Use it to demonstrate your understanding of the SME technology challenges and how your skills can help us drive growth.
Showcase Your Network:Don’t forget to mention your personal network! We want to see how you can leverage your connections in the MSP marketplace to open doors and generate leads.
Be Clear and Concise:When filling out your application, keep it clear and concise. We appreciate straightforward communication, so make sure your points are easy to understand and directly related to the role.
How to prepare for a job interview at Doherty
✨Know Your Market
Before the interview, dive deep into the professional and financial services sector. Understand the challenges SMEs face with technology, especially in areas like cloud solutions and cybersecurity. This knowledge will help you speak confidently about how you can address these issues.
✨Showcase Your Hunting Skills
Prepare specific examples of how you've successfully identified and converted new business opportunities in the past. Highlight your experience with long sales cycles and how you've navigated them. This will demonstrate your fit for the 'hunter' mentality they’re looking for.
✨Leverage Your Network
Come to the interview ready to discuss your personal network and how you plan to leverage it for new business acquisition. Be prepared to share stories of how you've used your connections to open doors and generate leads in previous roles.
✨Familiarise Yourself with AI Tools
Since the role involves using AI-driven tools for prospecting and outreach, make sure you’re up to speed on the latest technologies in this space. Be ready to discuss how you’ve used these tools effectively in your previous positions to streamline processes and enhance engagement.
