New Business Development Manager in London

Doherty Associates (DA) is an IT Managed Services Provider (MSP), that delivers a broad range of consulting and managed services to a highly loyal and expanding Client base. With a 33-year track record and ~100 employees, DA specialises in risk-focussed sectors, including capital markets and legal, where security capability and service quality is highly valued. We are a highly accredited Microsoft partner, with four Solutions Partner Designations (SPDs), having previously achieved 11 Gold competencies. DA are ISO27001 & ISO9001 accredited, operate a multi-geo 24x7 operation, and are Cyber Essentials Plus certified. Our organisational profile is an attractive proposition for our customers and colleagues; DA is large enough to have a genuine depth of capability, but small enough to deliver an engaging and intimate service culture.

About the role:

• Hybrid working: 3 days in the London office (Holborn) in addition to sales prospect office visits.
• This is a brand-new role within our business.
• We are seeking a dynamic, tenacious, and self‑motivated Business Development Manager (BDM) to drive ambitious new logo growth across the UK SME sector.
• This is a pure hunter position ideal for a sales professional who thrives on identifying, nurturing, and closing new Managed Services opportunities in a longer, 12–24 month, sales cycle.

Key responsibilities:

• Hunt, identify, and convert new Managed IT Services opportunities across ICP SMEs in London and the South East.
• Build and manage a high-velocity pipeline, adopting a structured approach emphasising disciplined prospecting and qualification.
• Proactively engage warm prospects, generate cold leads, and leverage existing relationships to open doors, by utilising all suitable AI and automation tools available.
• Run the full sales cycle end‑to‑end: discovery, solution shaping, proposal, negotiation, and close, in partnership with Marketing and the Customer Success team.
• Use AI‑driven tools to streamline prospecting, outreach, research, and personalised engagement.
• Collaborate with technical teams to shape customer-ready proposals and scoping documents.
• Maintain accurate CRM hygiene and deliver timely forecasts.
• Represent the organisation at industry events, networking groups, and partner engagements.

About you:

• Proven success selling Managed IT Services within an MSP environment, either as a BDM, SDR, or Sales Executive.
• Strong understanding of SME technology challenges (cloud, M365, Copilot, cyber security, digital workplace).
• Commercially sharp, resilient, and experienced in the tech/MSP ecosystem in London.
• A strong personal network and the confidence to leverage it immediately.
• Demonstrable track record of winning new business and achieving/exceeding targets.
• Comfortable operating and with experience of managing long sales cycle environment (12–24 months).
• Familiarity with AI-powered sales tools and the ability to apply them to accelerate prospecting and outreach.

Mindset & behaviours:

• Relentless hunter mentality – proactive, fearless, and creative.
• Highly organised and process-driven.
• Exceptional communication and storytelling abilities.
• Strategic thinker who can identify whitespace and shape complex deals.
• Entrepreneurial spirit with the ambition to “think big.”

Doherty Associates operates confidentially in the market and are a long-standing London-based technology partner serving professional services, financial, legal, regulated and high-growth sectors. We are known for:

• Outstanding technical capability.
• Loyal client relationships.
• Commitment to innovation and next-generation tooling.
• Long-term investment in people, culture, and customer excellence.

The package:

• Competitive base salary (commensurate with experience).
• Uncapped commission earnings scale with success.
• Quarterly incentives and accelerators.
• Supportive leadership team committed to your development.
• Opportunity to shape the future of the sales function in a pivotal growth year.