At a Glance
- Tasks: Drive new business in the SME market, focusing on regulated sectors.
- Company: Join a top-tier Microsoft partner with a premium service reputation.
- Benefits: Competitive salary, performance bonuses, and 33 days annual leave.
- Other info: Opportunity to lead change and transform client IT strategies.
- Why this job: Be part of a growth phase in a high-performance environment.
- Qualifications: Proven MSP sales experience in professional and financial services.
The predicted salary is between 60000 - 80000 € per year.
Bold. Ambitious. Built for Top Performers. Award-winning and highly accredited Microsoft partner.
If you understand the MSP market, and you know the value you bring, this is where you prove it. This is not a volume MSP. This is a premium, white‐glove IT services business operating at the top end of the market. Clients don't come here for basic support. They come for expertise, assurance, and a partner they can trust in highly regulated, high‐stakes environments.
You will be selling solutions that organisations actively want. You will be working with clients who expect excellence. And you will be rewarded accordingly.
The Role at a Glance:
- Location: Holborn, Central London (Hybrid – 2-3 days onsite)
- Type: Full‐time, permanent
- Pedigree: ISO 9001, ISO 27001. Tier 1 Microsoft Solutions Partner badges across key domains: Modern Work, Security, Data & AI (Azure), Infrastructure (Azure), and Digital & App Innovation (Azure).
- Drawdown Awards – Best Managed IT Service Provider, 2025
- Innovative / unique projects: Pioneered IT outsourcing for cruise shipowners in Antarctica
Who we are:
For over 30 years, Doherty IT consultancy and managed services provider has supported world‐renowned international clients. The business is dedicated to delivering exceptional customer service within the professional and financial services sector, including leading private equity and venture capital firms, as well as several top UK law firms.
The organisation is a Microsoft Partner with five competencies, maintains a Tier 1 Microsoft CSP relationship, and holds ISO27001 and ISO9001 accreditations. Clients rely on the team for specialist expertise across cloud solutions, hybrid working, the modern workplace, cybersecurity and compliance, and the adoption of automation and AI. The company has established a strong reputation for delivering on its promises and maintaining high standards of quality.
Entering an ambitious growth phase, the demand for high‐impact revenue generation has increased. As a result, the organisation is now seeking a dynamic sales professional to drive new business, shape opportunity pipelines, and play a key role in accelerating commercial growth.
About the Role:
This is a strategic new business role within an established, high-performing sales team. You will take ownership of new logo acquisition across the UK SME market, with a particular focus on organisations operating in highly regulated sectors. These are clients where risk, compliance, security, and service quality are critical.
This is a true hunter position. You will be expected to open doors, build relationships, and convert complex, long-cycle managed services opportunities over 12–24 months. You will be selling into decision‐makers who demand credibility, clarity, and commercial intelligence.
The solutions you represent sit at the core of your clients' operations, security posture, and growth strategy. This includes managed IT services, cybersecurity, Microsoft platforms, cloud infrastructure, and the modern digital workplace.
This is a business built for growth, with a premium market position, low customer churn, and a reputation for delivering a high‐touch, white-glove service experience.
Your Expertise:
- Managed IT Support, Managed Cybersecurity, Microsoft, Cloud.
- IT Infrastructure (IaaS) services and support in Microsoft cloud space (M365, Azure).
- Sold to professional and financial services firms.
- Long sales cycles e.g. 12-24 months.
What You'll Be Doing:
- Driving new business across the SME market, targeting regulated and professional services environments.
- Building and executing intelligent outreach strategies to generate and convert opportunities.
- Managing complex sales cycles with discipline, structure, and consistency.
- Engaging senior stakeholders and influencing high-value buying decisions.
- Maintaining a high-quality pipeline with accurate forecasting and clear progression.
- Positioning high-value managed services and solutions with confidence and authority.
What Makes This Role Different:
- A true premium MSP offering, where quality and service differentiate the business.
- Clients who expect a strategic partner, not a supplier.
- Uncapped earning potential aligned to high-value deal conversion.
- A culture that values performance, accountability, and commercial thinking.
- A business with clear growth ambition and the infrastructure to support it.
About You:
You are an experienced MSP sales professional with a strong track record of winning new business and exceeding targets, motivated by operating at the premium end of the market. You have proven experience selling managed IT services into highly regulated SME environments, particularly within professional services and the financial sector, where trust, credibility, and sector understanding are critical.
Commercially sharp and resilient, you thrive in a high-performance environment and bring a disciplined, process-driven approach to managing long-cycle, high-value deals over 12–24 months, engaging confidently with senior stakeholders. You translate complex solutions across Microsoft 365, Azure, cybersecurity, and cloud into clear business value, and bring a strong network, credible reputation, and the ambition to succeed at the highest level.
What's In It For You:
- Stability of a 30-year brand with the energy of a growth phase.
- A voice to lead change, transform and inspire.
- Competitive base salary + performance bonus.
- Leadership development programme and personal growth support.
- 33 days' annual leave (including bank holidays) + your birthday off.
- Private medical insurance, group income protection, and life insurance.
- Enhanced family‐friendly policies.
- Pension scheme, company sick pay, and EA.
- Paid travel for additional office attendance day.
Move your career forward with Doherty. This is a role for someone who wants to operate at a higher level. You will be selling into organisations where the quality of IT services directly impacts business performance, security, and compliance. You will be part of a business that delivers a true white-glove experience and positions technology as a strategic advantage.
If you are looking for a role where expectations are high, standards are uncompromising, and rewards reflect performance, this is it. Apply now to take your place in a business built for ambitious, high-performing MSP sales professionals.
IT Sales Business Development Manager - T1 MSP to Legal, PE, Financial Services in London employer: Doherty Associates
Doherty IT consultancy is an exceptional employer, offering a dynamic work environment in the heart of Holborn, Central London. With a strong focus on employee growth and development, the company provides extensive benefits including competitive salaries, performance bonuses, and a leadership development programme. The culture is built on accountability and high performance, making it an ideal place for ambitious professionals looking to thrive in a premium IT services market.
StudySmarter Expert Advice🤫
We think this is how you could land IT Sales Business Development Manager - T1 MSP to Legal, PE, Financial Services in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. Building relationships can open doors to opportunities that aren't even advertised.
✨Tip Number 2
Research the company inside out. Understand their services, values, and recent projects. This knowledge will help you tailor your pitch and show them you're genuinely interested in being part of their team.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios specific to the MSP market. Show them you can handle complex sales cycles and engage with senior stakeholders confidently.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining a top-tier team that values quality and performance.
We think you need these skills to ace IT Sales Business Development Manager - T1 MSP to Legal, PE, Financial Services in London
Some tips for your application 🫡
Show Your Understanding of the MSP Market:When writing your application, make sure to highlight your knowledge of the MSP market. We want to see that you understand the unique challenges and opportunities in this space, especially when it comes to selling premium IT services.
Tailor Your Experience to Our Needs:Don’t just list your previous roles; connect your experience directly to what we’re looking for. We’re after someone who has a proven track record in selling managed IT services, particularly in regulated sectors. Make it clear how your background aligns with our expectations.
Be Bold and Ambitious:Our culture thrives on boldness and ambition, so let that shine through in your application. Use confident language to convey your achievements and how you plan to drive new business. We want to see that you’re ready to take on challenges head-on!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Doherty Associates
✨Know Your MSP Market
Before the interview, dive deep into the Managed Service Provider (MSP) market. Understand the specific challenges and opportunities within the sectors you'll be targeting, like legal and financial services. This knowledge will help you demonstrate your expertise and show that you can bring real value to the table.
✨Showcase Your Sales Strategy
Prepare to discuss your approach to managing long sales cycles, especially in high-stakes environments. Be ready to share specific examples of how you've successfully navigated complex deals over 12-24 months. This will highlight your strategic thinking and ability to engage senior stakeholders effectively.
✨Emphasise Relationship Building
In this role, building trust is key. Come prepared with stories that illustrate how you've developed strong relationships with clients in regulated sectors. Highlight your ability to position yourself as a strategic partner rather than just a supplier, which aligns perfectly with the company's premium service ethos.
✨Align with Company Values
Familiarise yourself with the company's mission and values, particularly their commitment to quality and customer service. During the interview, express how your personal values align with theirs. This connection can set you apart as a candidate who not only understands the business but also fits well within their culture.
