At a Glance
- Tasks: Analyse data to enhance marketing campaigns and audience engagement.
- Company: Join a diverse team at Dogs Trust, committed to inclusivity.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Interviews scheduled for June 2026; work remotely with a creative team.
- Why this job: Make a real impact by driving data-driven decisions in marketing.
- Qualifications: Experience in KPI frameworks and econometric modelling required.
The predicted salary is between 40000 - 50000 £ per year.
Are you a performance analyst who is passionate about using data to drive decision making? We’re looking for a Performance Analyst (Marketing Strategy and Planning) to analyse data to enhance campaign performance, audience engagement and return on investment across our marketing and communications activity.
What does this role do?
- Design and maintain a measurement framework for marketing and communications activity, defining KPIs and regularly reporting on performance across these metrics.
- Manage and optimise the ingestion of multi-channel data feeds into a central data platform, ensuring accurate integration, cleansing, and alignment of data from multiple sources to enable reliable reporting and recommendations.
- Identify trends, patterns, insights and key performance drivers, providing actionable recommendations based on data analysis.
- Support the team with testing and experimentation, gathering and maintaining an experimentation log.
- Deliver econometric modelling to understand the impact of different marketing activities on brand awareness and income generation, using statistical methods to measure and quantify impact.
To be successful in this role, you’ll need experience of creating KPI frameworks, and a clear understanding of measuring and managing brand health. You’ll bring experience of building and implementing econometrics modelling, alongside strong data handling skills and the ability to create automated dashboards. You’ll have excellent communication skills, with the ability to translate complex data into clear, actionable recommendations for a range of stakeholders. A creative, user-first mindset is key, as well as a flexible, continuous improvement focused approach.
Dogs Trust values diversity and encourages applications from people of all backgrounds, abilities, and cultures. We are committed to fostering an inclusive culture.
Marketing Performance Architect – Strategy & Insights employer: Dogs Trust
At Dogs Trust, we pride ourselves on being an exceptional employer that values diversity and fosters an inclusive culture. Our Marketing Performance Architect role offers a unique opportunity to work in a dynamic environment where data-driven decision-making is at the forefront of our mission, alongside ample opportunities for professional growth and development. With a focus on collaboration and innovation, you'll be part of a team that is dedicated to making a meaningful impact in the lives of dogs and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Performance Architect – Strategy & Insights
✨Tip Number 1
Get to know the company inside out! Research their marketing strategies, recent campaigns, and overall brand health. This way, when you get to the interview, you can show off your knowledge and how you can contribute to their goals.
✨Tip Number 2
Practice makes perfect! Prepare for common interview questions related to performance analysis and data handling. Think about specific examples from your past experiences that showcase your skills in creating KPI frameworks and econometric modelling.
✨Tip Number 3
Don’t forget to ask questions! Show your interest by preparing thoughtful questions about the team’s current projects or challenges they face. This not only demonstrates your enthusiasm but also helps you gauge if the role is the right fit for you.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage with us directly. Let’s make this happen together!
We think you need these skills to ace Marketing Performance Architect – Strategy & Insights
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Performance Analyst. Highlight your experience with KPI frameworks and econometric modelling, as these are key for us. Use specific examples that showcase your data handling skills and how you've driven decision-making in past roles.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're passionate about using data to enhance marketing performance. Share your insights on how you can contribute to our team and mention any relevant projects or achievements that align with the job description.
Showcase Your Data Skills:Since this role is all about data, make sure to highlight your technical skills. Whether it's creating automated dashboards or managing multi-channel data feeds, we want to see how you've used these skills to provide actionable recommendations in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Dogs Trust
✨Know Your KPIs
Make sure you understand the key performance indicators relevant to the role. Be ready to discuss how you've created and managed KPI frameworks in the past, and how they drove decision-making in your previous roles.
✨Data Storytelling
Prepare to showcase your ability to translate complex data into actionable insights. Think of examples where your analysis led to significant improvements in campaign performance or audience engagement, and be ready to explain these clearly.
✨Familiarise with Econometrics
Brush up on econometric modelling techniques. Be prepared to discuss how you've used statistical methods to measure the impact of marketing activities, and think about specific instances where your modelling influenced strategy.
✨Engage with the Team
Since the interview will be on Teams, practice engaging with your interviewers virtually. Show your communication skills by asking insightful questions about their current marketing strategies and how you can contribute to their goals.
