At a Glance
- Tasks: Conduct market research to uncover customer insights and drive impactful decisions.
- Company: Join Dogs Trust, the UK's leading dog charity dedicated to helping dogs in need.
- Benefits: Inclusive culture, supportive environment, and opportunities for personal growth.
- Other info: Diverse workplace committed to fostering an inclusive culture.
- Why this job: Make a real difference for dogs while developing your research skills.
- Qualifications: Experience in market research and strong analytical skills required.
The predicted salary is between 31500 - 38500 £ per year.
Are you a marketing professional who is passionate about turning data into actionable insights? We’re looking for a Customer Insight Officer, who will conduct qualitative and quantitative market research to understand the motivations, behaviours and needs of our customers.
What does this role do? As Customer Insight Officer, you will:
- Design and execute mixed method research projects, from quantitative surveys to focus groups, to delve into our customer base and understand their behaviours.
- Combine this research with existing data from internal and external sources to pull together clear narratives that help us understand our customers.
- Present insights to key stakeholders, distilling complex data into concise, actionable insights that drive decision-making.
- Use this data to contribute to the development of customer personas and journeys, working closely with colleagues in the Customer Journey team.
- Support the management of our brand tracker.
To be successful in this role, you’ll need some experience in a consumer, audience or market research role, with strong analytical and interpretative skills to draw significant insights from data. You’ll need some experience across qualitative and quantitative methods, such as running focus groups, or software and analytics tools. You’ll need experience of managing research projects from planning to execution, and we're particularly interested in hearing from candidates who have training or experience in trauma-informed research practice.
About Dogs Trust: We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.
Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we're committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission. Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there's anything on your mind or any adjustments you may need, don't hesitate to reach out to us. We're here to support you every step of the way.
Customer Insight Officer in London employer: Dogs Trust
As a Door-to-Door Sales Executive with Dogs Trust, you will join a passionate team dedicated to making a difference for dogs in need. Our supportive work culture fosters personal growth and offers comprehensive training, ensuring you feel confident in your role while enjoying the flexibility of part-time hours. With competitive earnings and performance bonuses, this position not only provides meaningful work but also the opportunity to connect with your community and inspire positive change.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight Officer in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Dogs Trust and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Dogs Trust are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Dogs Trust on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Dogs Trust. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Customer Insight Officer in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dogs Trust. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Dogs Trust:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dogs Trust’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dogs Trust
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dogs Trust will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dogs Trust, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
