Regional Marketing Manager in Harefield

Are you a dog-loving marketing professional who has experience of building communications plans for regional audiences? We’re looking for a Regional Marketing Manager to shape and deliver a regional, audience centric marketing strategy to promote our rehoming centres in the South East of England, to expand local awareness of our brand, drive engagement from local communities and encourage more people to adopt a dog.

What does this role do?

• Develop a strong knowledge of our audiences in South East England, understanding the areas local to our rehoming centres. Translating this knowledge and insight into bespoke, targeted activity for the audience, you will be responsible for driving awareness of the brand in the region.
• Work with other teams within Marketing and Communications to translate organisational strategy into regional plans. Working with local rehoming centres, you will be responsible for understanding the regional perspective, and presenting suitable alternatives or solutions where necessary.
• Plan and deliver 360 marketing plans across paid, owned and earned channels, ensuring they are on brand tonally and visually, relevant to the region and ensuring they meet key objectives and targets.
• Lead and motivate a small team of Regional Campaigns Officers based in the region providing development, mentorship and guidance to deliver regional activity that meets both organisational and region specific objectives.
• Build a strong working relationship with both London based and rehoming centre based teams.

Please note, this role will be hybrid between home and any of our rehoming centres in the South East of England, including Basildon, Canterbury, Harefield, Shoreham-by-Sea or Salisbury. It will involve significant travel across the region, as well as the need to work from the London office occasionally.

To be successful in this role, you’ll need significant experience across the communications mix, and leading, planning and delivering end-to-end communications campaigns, with a strong understanding of how these campaigns align with a wider strategy. You’ll have experience of working in PR, social media, audience insights and project management methodologies. You’ll need excellent communication skills, and ability to build strong relationships, as we’re looking for someone who can work closely with our rehoming centre teams and marketing colleagues alike. As this is a new role, we’d like to hear from candidates who are keen to shape something new, and enjoy working proactively to drive exciting new projects forward.

About Dogs Trust: We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.

To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role.

Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we are committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission.

If there’s anything on your mind or any adjustments you may need, don’t hesitate to reach out to us. Feel free to send us an email at jobs@dogstrust.org.uk. We’re here to support you every step of the way.