At a Glance
- Tasks: Manage and optimise paid digital marketing campaigns for Dogs Trust.
- Company: Join the UK's leading dog charity, dedicated to helping dogs in need.
- Benefits: Flexible working, supportive culture, and a chance to make a real difference.
- Other info: Diverse and inclusive workplace that values every individual.
- Why this job: Combine your passion for digital marketing with your love for dogs!
- Qualifications: Experience with Meta Ads and Google Ads, plus strong analytics skills.
The predicted salary is between 28800 - 48000 £ per year.
Are you a digital marketing professional who loves dogs? We’re looking for a Digital Advertising Officer to deliver paid digital marketing campaigns, helping spread the word about Dogs Trust.
What does this role do? As Digital Advertising Officer, you will:
- Manage campaigns throughout the full lifecycle, from briefing with our media agency, to building and developing creative assets and copy, with a particular focus on paid social campaigns on Meta Ads and Google Ads.
- Optimise and test campaigns, using platform data and Google Analytics 4 (GA4) to track KPIs, interpret performance, and provide actionable, data-driven recommendations to maximise impact.
- Work closely with stakeholders across the charity to ensure campaigns are optimised, and all content reaches the appropriate audience.
To be successful in this role, you’ll need some experience of working with paid digital advertising campaigns, specifically Meta Ads and Google Ads, underpinned by a strong understanding of pay-per-click advertising and paid social. You’ll also have strong analytics skills, with the ability to interpret data and make decisions accordingly. You’ll need effective time management and prioritisation skills, as this role often juggles multiple, competing priorities. Creative copywriting skills are essential, as well as a passion for Dogs Trust and the work we do.
About Dogs Trust: We love dogs. That’s why we do whatever we can to make sure every four-legged friend gets the love they deserve. We’ll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It’s what we’ve been doing since 1891 and how we’ve grown to become the UK’s leading dog charity, helping 12,000 loyal friends find their forever homes every year.
To apply for this position please click the APPLY NOW button. Our application process requires you submit a personal statement explaining your interest and suitability for the role. Dogs are incredibly diverse, much like the humans that love them! At Dogs Trust we value diversity, and we’re committed to fostering an inclusive culture. We actively encourage applications from people of all backgrounds, abilities, and cultures and believe that a diverse workforce helps us to achieve our mission.
Our colleague networks give our people a voice, acting as vehicles for real and meaningful change within Dogs Trust. We truly want to see every candidate shine throughout the entire job application process, interview stages, and during their time with us. If there’s anything on your mind or any adjustments you may need, don’t hesitate to reach out to us. Feel free to send us an email at jobs@dogstrust.org.uk. We’re here to support you every step of the way.
Digital Advertising Officer employer: Dogs Trust
As a Regular Giving Fundraising Assistant at our esteemed dog charity, you'll be part of a passionate team dedicated to making a difference in the lives of dogs and their owners. We offer a supportive work culture that values collaboration and creativity, alongside opportunities for personal and professional growth within a well-established organisation. Located in a vibrant community, you will enjoy a fulfilling role that not only allows you to contribute to meaningful causes but also fosters a love for dogs and their welfare.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Advertising Officer
✨Tip Number 1
Get to know the company inside out! Research Dogs Trust, their mission, and recent campaigns. This will help you tailor your conversation during interviews and show that you're genuinely passionate about their work.
✨Tip Number 2
Practice makes perfect! Prepare for common interview questions related to digital advertising and be ready to discuss your experience with Meta Ads and Google Ads. We recommend doing mock interviews with friends or using online resources to boost your confidence.
✨Tip Number 3
Show off your analytical skills! Be prepared to share examples of how you've used data to optimise campaigns in the past. Bring along any relevant case studies or reports to demonstrate your ability to interpret performance metrics effectively.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a quick thank-you email to express your appreciation for the opportunity. It’s a great way to keep yourself on their radar and show your enthusiasm for the role.
We think you need these skills to ace Digital Advertising Officer
Some tips for your application 🫡
Show Your Passion for Dogs:Let your love for dogs shine through in your personal statement! We want to see how your passion aligns with our mission at Dogs Trust, so don’t hold back on sharing why this role excites you.
Highlight Relevant Experience:Make sure to showcase your experience with paid digital advertising campaigns, especially with Meta Ads and Google Ads. We’re looking for specific examples that demonstrate your skills and successes in this area.
Be Data-Driven:Since this role involves optimising campaigns based on data, include any relevant analytics skills you have. Talk about how you've used data to make decisions and improve campaign performance in the past.
Keep It Clear and Concise:When writing your personal statement, clarity is key! We appreciate well-structured and concise applications that get straight to the point while still showcasing your creativity and personality.
How to prepare for a job interview at Dogs Trust
✨Know Your Stuff
Make sure you brush up on your knowledge of Meta Ads and Google Ads. Familiarise yourself with the latest trends in digital advertising, especially in the context of paid social campaigns. Being able to discuss recent campaigns or changes in algorithms will show that you're proactive and passionate about the field.
✨Data is Your Best Friend
Since this role requires strong analytics skills, be prepared to talk about how you've used data to optimise campaigns in the past. Bring examples of KPIs you've tracked and how your recommendations led to improved performance. This will demonstrate your ability to make data-driven decisions.
✨Show Your Creative Side
As a Digital Advertising Officer, you'll need to showcase your creative copywriting skills. Prepare a few examples of ad copy you've written or campaigns you've developed. Think about how you can align your creativity with Dogs Trust's mission to resonate with their audience.
✨Time Management is Key
This role involves juggling multiple priorities, so be ready to discuss how you manage your time effectively. Share specific strategies or tools you use to stay organised and ensure that all campaigns are delivered on time. This will highlight your ability to thrive in a fast-paced environment.
