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- Tasks: Conduct qualitative research to uncover audience motivations and behaviours.
- Company: Dogs Trust is dedicated to improving the lives of dogs and their owners.
- Benefits: Enjoy flexible working options and a supportive team culture.
- Why this job: Make a real impact by shaping communications that resonate with audiences.
- Qualifications: Experience in qualitative research and excellent communication skills required.
- Other info: Join a passionate team committed to animal welfare and community engagement.
The predicted salary is between 28800 - 48000 £ per year.
Are you passionate about understanding what drives people’s decisions and behaviours?
Dogs Trust is looking for a Customer Insights Officer (Qualitative) to help uncover what matters most to our key audiences. Working closely with the Insights Manager, you’ll play a vital role in exploring motivations, needs and behaviours to inform impactful external communications and customer journeys across the organisation.
What does this role do?
- Design and execute qualitative research, including developing discussion guides, conducting interviews, and moderating focus groups.
- Collect, process, and analyse data from internal systems and primary research to identify key themes and insights.
- Develop clear reports and presentations to communicate findings, highlighting implications for Dogs Trust’s external communications and strategies.
- Contribute to the development of audience personas and journey maps, working closely with Customer Journey Officers to capture audience needs and motivations.
- Support stakeholder engagement, champion audience insights across the organisation, and stay updated on emerging qualitative research trends.
Could this be you?
An excellent communicator with expertise in market research you will have experience of conducting qualitative research, including designing and moderating focus groups and conducting in-depth interviews. Knowledge of behavioural science principles and their application to marketing and communications is desirable.
What do we do?
The Customer Insights and Journey team sits within Marketing and Communications under Marketing Strategy and Planning. Working alongside strategic communications experts within Marketing Strategy and Planning, the Customer Insights team is responsible for developing a deep understanding of Dogs Trust\’s audiences through research and data analysis to inform the development and implementation of our external communications and customer journey planning.
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Customer Insights Officer (Qualitative) employer: Dogs Trust
Contact Detail:
Dogs Trust Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Insights Officer (Qualitative)
✨Tip Number 1
Familiarise yourself with Dogs Trust's mission and values. Understanding their core objectives will help you align your insights and research approach with what truly matters to them, making you a more attractive candidate.
✨Tip Number 2
Network with professionals in the qualitative research field. Attend relevant workshops or webinars to connect with others who share your passion for customer insights, and don’t hesitate to reach out to current or former Dogs Trust employees on LinkedIn for insights about the role.
✨Tip Number 3
Stay updated on the latest trends in qualitative research and behavioural science. Being knowledgeable about new methodologies and tools can set you apart and demonstrate your commitment to continuous learning in this dynamic field.
✨Tip Number 4
Prepare to discuss specific examples of your past qualitative research experiences. Be ready to explain how your insights have influenced decision-making or strategy in previous roles, as this will showcase your practical skills and relevance to the position.
We think you need these skills to ace Customer Insights Officer (Qualitative)
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and required skills for the Customer Insights Officer position. Tailor your application to highlight your relevant experience in qualitative research and market analysis.
Showcase Your Experience: In your CV and cover letter, emphasise your experience with qualitative research methods, such as designing discussion guides and moderating focus groups. Provide specific examples of past projects that demonstrate your ability to gather and analyse customer insights.
Communicate Clearly: As an excellent communicator is essential for this role, ensure your application is well-structured and free of jargon. Use clear language to convey your thoughts and make your passion for understanding customer behaviour evident.
Highlight Relevant Skills: Mention any knowledge of behavioural science principles and how they relate to marketing and communications. This will show your understanding of the field and your ability to apply these concepts in practice.
How to prepare for a job interview at Dogs Trust
✨Showcase Your Research Skills
Be prepared to discuss your experience in conducting qualitative research. Highlight specific projects where you designed discussion guides or moderated focus groups, as this will demonstrate your hands-on expertise.
✨Understand the Audience
Familiarise yourself with Dogs Trust's key audiences and their motivations. Showing that you understand who they are and what drives their decisions will impress the interviewers and show your commitment to the role.
✨Communicate Clearly
As an excellent communicator, practice articulating your thoughts clearly and concisely. Prepare to present findings from past research in a way that highlights implications for external communications, as this is crucial for the role.
✨Stay Updated on Trends
Demonstrate your knowledge of emerging qualitative research trends during the interview. This shows that you are proactive and passionate about the field, which aligns with the expectations of the Customer Insights Officer position.
