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- Tasks: Lead our organic social strategy and create viral content that resonates with dog lovers.
- Company: Join Dog Friendly Co., a fast-growing global pet lifestyle brand.
- Benefits: Fully remote work, direct collaboration with leaders, and resources to innovate.
- Why this job: Make a real impact on brand growth and cultural relevance in the pet industry.
- Qualifications: Experience in driving organic growth and a passion for storytelling.
- Other info: Opportunity to build a top-tier social media function and lead a community.
The predicted salary is between 36000 - 60000 £ per year.
Dog Friendly Co. is a fast-scaling, global DTC pet lifestyle brand redefining what premium looks like for modern dog owners. We’re building a brand people want to follow - not just ads they scroll past.
This role is for someone who deeply understands how modern platforms work, what actually goes viral, how culture moves, and how to turn organic momentum into a real growth lever.
The RoleYou will own all organic social performance across platforms (Instagram, TikTok, Youtube and emerging channels), with full accountability for growth, engagement, reach, and downstream impact on the business. This is not a posting or scheduling role. This is a creative + strategic + leadership role.
What You'll Do- Own the organic social strategy across all platforms – growth, content, voice, cadence, and experimentation
- Build and execute viral‑first content frameworks aligned with culture, trends, and platform mechanics
- Work closely with content creators, photographers, videographers, and editors to produce high‑performing content at scale
- Identify, recruit, and manage content superstars and creators who can help us reach millions
- Lead and manage the Community Coordinator, ensuring community engagement supports brand and growth goals
- Partner with Influencer, Creative, and Performance teams to amplify launches, campaigns, and brand moments
- Translate attention into action – funneling organic traffic back to the website in smart, native ways
- Track, analyze, and own all organic performance metrics (reach, engagement, follower growth, saves, shares, traffic, assisted revenue)
- Stay relentlessly ahead of platform changes, trends, formats, and cultural shifts
- Proven experience driving organic viral growth for a brand or creator‑led business
- Deep understanding of the attention economy, platform algorithms, and internet culture
- Strong creative instincts – you know why content works, not just that it does
- Experience managing creators, freelancers, or in‑house content teams
- Highly analytical but creatively driven – you care about metrics and brand equity
- Comfortable owning results and moving fast without hand‑holding
- Passion for brand, storytelling, and building something people genuinely care about
- You are also a content creator yourself (on TikTok, Instagram, or similar)
- You’ve built or are building a personal audience and understand virality from first‑hand experience
- You’re comfortable stepping in front of the camera when it makes sense for the brand
Organic social is a core growth lever for Dog Friendly Co. This role will directly influence:
- Brand equity
- Cultural relevance
- Audience growth
- Revenue contribution
You’ll have real ownership, real resources, and a brand with the ambition to become iconic.
The Setup- Fully remote
- Direct collaboration with leadership and creative teams
- Opportunity to build and lead a best‑in‑class social function
Email your CV and a short cover letter to luka@dogfriendlyco.com. Applications without both will not be considered.
Senior Social Media Manager employer: Dog Friendly Co.
Contact Detail:
Dog Friendly Co. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Social Media Manager
✨Tip Number 1
Get your social media game on point! Before you even think about applying, make sure your own profiles are looking sharp. Show us you know how to engage and grow an audience – we want to see your creativity in action!
✨Tip Number 2
Network like a pro! Connect with people in the industry, join relevant groups, and don’t be shy about reaching out to current or former employees at Dog Friendly Co. They might have some insider tips that could give you the edge.
✨Tip Number 3
Prepare for the interview by knowing our brand inside out. Dive into our social media channels, understand our voice, and think about how you can elevate it. We love candidates who come in with fresh ideas that align with our mission!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the Dog Friendly Co. family!
We think you need these skills to ace Senior Social Media Manager
Some tips for your application 🫡
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for social media and how your experience aligns with our brand's voice. We want to see your personality come through, so don’t hold back!
Tailor Your CV: Don’t just send the same CV to everyone. Tailor it to showcase your relevant experience in driving organic growth and managing content creators. We’re looking for specific examples that demonstrate your skills and achievements.
Showcase Your Creativity: Since this role is all about creativity, consider including links to your previous work or any viral campaigns you've been part of. We want to see what you can do and how you think outside the box!
Follow Application Instructions: Make sure you follow our application instructions to the letter! Send your CV and cover letter to the specified email. Applications without both will not be considered, and we wouldn’t want you to miss out on this opportunity!
How to prepare for a job interview at Dog Friendly Co.
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the latest trends and algorithms of platforms like Instagram, TikTok, and YouTube. Familiarise yourself with what types of content go viral and how to leverage cultural moments to boost engagement.
✨Showcase Your Creative Strategy
Prepare to discuss your approach to building organic social strategies. Bring examples of past campaigns where you’ve successfully driven growth and engagement, and be ready to explain how you measure success through metrics.
✨Demonstrate Leadership Skills
This role involves managing a team and collaborating with various creators. Be prepared to share your experiences in leading teams, working with content creators, and how you foster a creative environment that drives results.
✨Be Ready to Discuss Community Engagement
Think about how you can translate attention into action. Have ideas on how to engage the community effectively and funnel organic traffic back to the website. Show that you understand the importance of community in building brand loyalty.
