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- Tasks: Lead our organic social strategy and create viral content that resonates with dog lovers.
- Company: Join Dog Friendly Co., a fast-growing global pet lifestyle brand.
- Benefits: Fully remote work, direct collaboration with leadership, and the chance to shape a brand's voice.
- Why this job: Make a real impact on brand growth and cultural relevance in the pet industry.
- Qualifications: Experience in driving organic growth and a passion for storytelling.
- Other info: Opportunity to build a top-tier social media function and lead a creative team.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Dog Friendly Co. is a fast-scaling, global DTC pet lifestyle brand redefining what premium looks like for modern dog owners. We are building a brand people want to follow - not just ads they scroll past.
We are hiring a Senior Social Media Manager to own our organic social presence end-to-end: growth, culture, brand voice, community, and the translation of attention into revenue. This role is for someone who deeply understands how modern platforms work, what actually goes viral, how culture moves, and how to turn organic momentum into a real growth lever.
The RoleYou will own all organic social performance across platforms (Instagram, TikTok, Youtube and emerging channels), with full accountability for growth, engagement, reach, and downstream impact on the business. This is not a posting or scheduling role. This is a creative + strategic + leadership role.
What Youâll Do- Own the organic social strategy across all platforms â growth, content, voice, cadence, and experimentation
- Build and execute viralâfirst content frameworks aligned with culture, trends, and platform mechanics
- Work closely with content creators, photographers, videographers, and editors to produce highâperforming content at scale
- Identify, recruit, and manage content superstars and creators who can help us reach millions
- Lead and manage the Community Coordinator, ensuring community engagement supports brand and growth goals
- Partner with Influencer, Creative, and Performance teams to amplify launches, campaigns, and brand moments
- Translate attention into action â funneling organic traffic back to the website in smart, native ways
- Track, analyze, and own all organic performance metrics (reach, engagement, follower growth, saves, shares, traffic, assisted revenue)
- Stay relentlessly ahead of platform changes, trends, formats, and cultural shifts
- Proven experience driving organic viral growth for a brand or creatorâled business
- Deep understanding of the attention economy, platform algorithms, and internet culture
- Strong creative instincts â you know why content works, not just that it does
- Experience managing creators, freelancers, or inâhouse content teams
- Highly analytical but creatively driven â you care about metrics and brand equity
- Comfortable owning results and moving fast without handâholding
- Passion for brand, storytelling, and building something people genuinely care about
- You are also a content creator yourself (on TikTok, Instagram, or similar)
- Youâve built or are building a personal audience and understand virality from firstâhand experience
- Youâre comfortable stepping in front of the camera when it makes sense for the brand
Organic social is a core growth lever for Dog Friendly Co. This role will directly influence:
- Brand equity
- Cultural relevance
- Audience growth
- Revenue contribution
Youâll have real ownership, real resources, and a brand with the ambition to become iconic.
The Setup- Fully remote
- Direct collaboration with leadership and creative teams
- Opportunity to build and lead a bestâinâclass social function
Email your CV and a short cover letter to luka@dogfriendlyco.com. Applications without both will not be considered.
Senior Social Media Manager in London employer: Dog Friendly Co.
Contact Detail:
Dog Friendly Co. Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Social Media Manager in London
â¨Tip Number 1
Get to know the brand inside out! Before your interview, dive deep into Dog Friendly Co.'s social media presence. Understand their voice, culture, and what makes them tick. This will help you show how you can elevate their organic strategy.
â¨Tip Number 2
Bring your A-game with examples! Prepare a portfolio showcasing your past successes in driving organic growth. Highlight any viral campaigns you've led and be ready to discuss the strategies behind them. We love seeing creativity in action!
â¨Tip Number 3
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and insights into the company culture. This can give you an edge and show your genuine interest in being part of the team.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, it shows youâre serious about joining Dog Friendly Co. and ready to take on the challenge of owning our organic social presence.
We think you need these skills to ace Senior Social Media Manager in London
Some tips for your application đŤĄ
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Make sure to highlight your passion for social media and how your experience aligns with our brand's voice. We want to see your personality come through, so donât hold back!
Showcase Your Achievements: When youâre putting together your CV, focus on quantifiable achievements. Did you grow a brandâs social following by a certain percentage? Share those numbers! We love seeing how you've made an impact in previous roles.
Tailor Your Application: Donât just send the same application everywhere. Take the time to tailor your CV and cover letter to Dog Friendly Co. Highlight your understanding of our brand and how you can contribute to our organic social strategy. We appreciate the effort!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you donât miss any important updates from us. Plus, it shows youâre keen on joining our team!
How to prepare for a job interview at Dog Friendly Co.
â¨Know Your Platforms Inside Out
Make sure youâre well-versed in the latest trends and algorithms of platforms like Instagram, TikTok, and YouTube. Familiarise yourself with what types of content go viral and how to leverage cultural moments to boost engagement.
â¨Showcase Your Creative Strategy
Prepare to discuss your past experiences in driving organic growth. Bring examples of successful campaigns you've led, focusing on how you built content frameworks that resonated with audiences and translated into measurable results.
â¨Demonstrate Analytical Skills
Be ready to talk about how you track and analyse performance metrics. Highlight your ability to interpret data and use it to inform your social strategy, showing that you can balance creativity with analytical thinking.
â¨Engage with the Brand's Voice
Research Dog Friendly Co. and understand their brand voice and values. Be prepared to discuss how you would maintain and evolve this voice across different platforms while ensuring community engagement aligns with growth goals.
