At a Glance
- Tasks: Lead product marketing for digital signatures and identity verification, crafting compelling narratives.
- Company: Join Docusign, a leader in e-signature and agreement management solutions.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture focused on innovation and making the world more agreeable.
- Why this job: Make a real impact by shaping trust and security in digital agreements.
- Qualifications: 8+ years in B2B SaaS product marketing and expertise in compliance frameworks.
The predicted salary is between 66150 - 80850 £ per year.
With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
As a Senior Product Marketing Manager for Core Identity, Digital Signature, and Trust, you will own the narrative around Docusign’s foundation of security, compliance, and foundational agreement technologies—crafting and sharing Docusign’s trust story in the most engaging, persuasive way possible. Your expertise in marketing highly technical authentication, identity verification (IDV), and advanced digital signature standards (such as AES and QES) will shine as you collaborate across Sales, Growth Marketing, and Product teams to drive an integrated go-to-market (GTM) strategy and differentiated narrative for global buyers, risk officers, and legal influencers.
You will serve as the primary Subject Matter Expert (SME) on the challenges, global regulatory landscapes (like eIDAS and ESIGN), and buying journeys for trust-critical industries. Responsible for crafting high-impact messaging, positioning, and content, you will identify priority use cases where we have a right to win, define cross-functional GTM sales plays, and enable our global field teams with essential content and tools. As a trusted advisor, you’ll provide our field teams with the insights and resources needed to close highly regulated enterprise deals, overcome trust barriers, and expand adoption of our Intelligent Agreement Management (IAM) platform across existing accounts.
This position is an individual contributor role reporting to the Director, Platform Product Marketing.
Responsibilities:
- Lead the creation of differentiated positioning, high-impact messaging, and customer-facing content that establishes Docusign’s digital signature and identity verification solutions as the premier global standard for agreement security, trust, and compliance.
- Drive the end-to-end go-to-market strategy and launch execution for new identity verification methods and premium trust services, defining the core product bill of materials and internal alignment to ensure successful cross-functional commercial readiness.
- Own our primary trust web pages and internal sales enablement portals, ensuring both buyers and global field teams have immediate access to the latest identity, security, and compliance content.
- Partner with product leads to establish data-driven feedback loops and tracking frameworks to measure user adoption of identity verification and digital signature features, using those insights to continuously optimize customer onboarding journeys and expand feature utilization.
- Own the overarching trust, security, and global compliance narrative for the Docusign IAM platform; create high-impact value propositions that instill buyer confidence.
- Serve as the primary SME on risk and compliance, uncovering deep customer insights and evolving global regulatory trends (like eIDAS) to optimize the sales cycle and identify high-priority trust use cases where Docusign has a right to win.
- Support strategic customer and internal events (e.g., customer and partner conferences, sales meetings, executive briefings) by developing trust-centric narratives, presentations, and speaker materials that reinforce Docusign’s architectural security and validity.
What you bring:
- 8+ years of product marketing experience in the B2B SaaS space, with a proven track record of managing high-growth products or platform portfolios.
- Bachelor's degree or equivalent practical experience.
- Experience building and executing cross-functional go-to-market strategies, product launch bills of materials (BOM), and sales enablement frameworks for enterprise revenue teams.
- MBA from top tier school or work equivalent.
- Domain expertise in identity verification (IDV), digital identity standards, and/or electronic signatures.
- Strong working knowledge of global regulatory and compliance frameworks such as eIDAS, ESIGN, UETA, KYC/AML, or SOC 2.
- Highly collaborative, enthusiastic, open, proactive, and results-driven.
- Strong analytical and problem-solving skills with clear examples of using data for customer insights and recommendations.
- Self-starter who can accomplish projects with minimal need for supervision.
- Proven ability to understand and simplify complex, technical topics for non-technical audiences.
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it.
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.
Senior Product Manager (Data/Marketing) in London employer: DocuSign
DocuSign is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a collaborative environment. With a strong emphasis on professional growth, team members benefit from ongoing development opportunities and the flexibility of a hybrid working model, making it an ideal place for those seeking meaningful and rewarding careers in the heart of Greater London.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Data/Marketing) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DocuSign and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DocuSign are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DocuSign on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DocuSign. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Product Manager (Data/Marketing) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DocuSign. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DocuSign:Show us that you’ve done your homework! In your application, briefly mention what you admire about DocuSign’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DocuSign
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DocuSign will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DocuSign, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
