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- Tasks: Generate high-quality B2B leads and drive digital engagement through campaigns.
- Company: Join Documation, a leading software company focused on Finance Process Automation.
- Benefits: Enjoy hybrid working, flexible hours, and unique perks like Birthday Off and Volunteer Day.
- Why this job: Make a real impact in a supportive team while contributing to sustainability initiatives.
- Qualifications: 2+ years in B2B lead generation, strong copywriting skills, and familiarity with CRM tools.
- Other info: Be part of our journey towards Net Zero by 2030 and help shape future solutions.
The predicted salary is between 28800 - 43200 £ per year.
Are you passionate about generating high-quality leads and driving digital engagement? If so, read on! Documation is looking for a commercially minded, ambitious Lead Generation Executive. This position requires a strong focus on generating high-value B2B leads across both new client acquisition and referral partnerships.
Working closely with the Sales and Marketing Team, your mission will be lead generation and pipeline growth through both inbound and outbound campaigns. You’ll be responsible for identifying and initiating conversations with key decision-makers across our target markets and building and maintaining a qualified pipeline of potential clients and partners. You will work within the Sales and Marketing team to achieve measurable results against monthly and quarterly lead generation KPIs.
- Proven experience in B2B lead generation and nurturing, preferably in a B2B SaaS environment (Min 2 years)
- Strong copywriting and content creation skills across Social, Email and Paid channels
- Familiarity with CRM (SalesForce) & marketing automation tools
- Data-driven with the ability to track performance
- Graphic Design Software (eg. Canva/Adobe) to produce campaign graphics and messaging
- Confident communicator, with good telephone manner and excellent people skills
- Skilled collaborator with strong initiative and good work ethic
- Wordpress knowledge
- Understanding of Net Zero & Sustainability initiatives
What We Offer:
- A dynamic, supportive working environment with strong, inclusive team culture.
- Hybrid working with flexible hours
- Modern offices in Southampton Centre
- The chance to make a visible impact in an established software company
- Involvement in our Net Zero and sustainability-focused initiatives
- Salary & Bonus scheme (according to the experience and skills of the successful candidate)
- Birthday Off | Volunteer Day | Cycle to Work Scheme
About Documation:
Documation is a well-established and successful software company specialising in Finance Process Automation. We have a well-deserved reputation for providing great solutions and excellent customer service. This is an exciting time to join Documation as we are developing our next generation of solutions and products, and have recently committed to our pledge to Net Zero by 2030. The chosen candidate will have an important part to play in helping to define and contribute to that future. We have a great company ethos and believe in combining professionalism, strong team values and fun.
Lead Generation Executive employer: Documation Software Ltd
Contact Detail:
Documation Software Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generation Executive
✨Tip Number 1
Familiarise yourself with the latest trends in B2B lead generation, especially within the SaaS sector. This knowledge will help you engage in meaningful conversations with potential clients and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the industry through platforms like LinkedIn. Join relevant groups and participate in discussions to showcase your interest and knowledge in lead generation and sustainability initiatives.
✨Tip Number 3
Prepare to discuss specific examples of successful lead generation campaigns you've been involved in. Highlight your data-driven approach and how you tracked performance to meet KPIs, as this will resonate well with the hiring team.
✨Tip Number 4
Showcase your copywriting skills by creating sample content that aligns with Documation's brand voice. This could be a mock email campaign or social media posts that reflect their focus on sustainability and innovation.
We think you need these skills to ace Lead Generation Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B lead generation, particularly in a SaaS environment. Emphasise your copywriting skills and any familiarity with CRM tools like SalesForce.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for lead generation and your understanding of the role. Mention specific achievements in previous roles that demonstrate your ability to meet KPIs and drive results.
Showcase Your Skills: In your application, include examples of your content creation across various channels such as social media, email, and paid advertising. If you have experience with graphic design software, mention how you've used it to enhance campaigns.
Research Documation: Familiarise yourself with Documation's products and their commitment to Net Zero initiatives. This knowledge will help you tailor your application and show your genuine interest in the company and its values.
How to prepare for a job interview at Documation Software Ltd
✨Showcase Your B2B Experience
Make sure to highlight your previous experience in B2B lead generation, especially if it's within a SaaS environment. Be prepared to discuss specific campaigns you've worked on and the results you achieved.
✨Demonstrate Your Copywriting Skills
Since strong copywriting is essential for this role, bring examples of your work. Whether it's social media posts, email campaigns, or paid ads, showing your ability to create engaging content will impress the interviewers.
✨Familiarise Yourself with Their Tools
Research and understand the CRM and marketing automation tools mentioned in the job description, particularly SalesForce. Being able to discuss how you've used these tools in the past will show your readiness for the role.
✨Understand Their Mission
Documation is focused on Net Zero and sustainability initiatives. Familiarise yourself with these concepts and be ready to discuss how you can contribute to their goals, demonstrating your alignment with their values.
