At a Glance
- Tasks: Lead B2B growth by generating leads and managing innovative marketing campaigns.
- Company: Join the UK's largest private telehealth provider, rapidly expanding and tech-driven.
- Benefits: Enjoy a competitive salary, health consultations, generous holiday, and hybrid working.
- Other info: Work in a flat structure with direct visibility of your impact and growth opportunities.
- Why this job: Make a real impact in healthcare while shaping lead generation strategies.
- Qualifications: Experience in B2B lead generation and a knack for creative problem-solving.
The predicted salary is between 80000 - 80000 € per year.
About Doctor Care Anywhere
Doctor Care Anywhere is the UK’s largest private telehealth provider. We are expanding rapidly, aiming to double in size within three years. With strong technology, clinical infrastructure, and satisfied clients, our focus is now on accelerating B2B growth.
About the Role
The role is to build a consistent and effective pipeline of leads targeting HR and People leaders, insurers, and employee benefits providers. It involves owning lead generation end‑to‑end, managing B2B activities, creating copy and content, designing multichannel campaign plans, managing our CRM platform, developing automated GTM sequences, building campaigns, running experiments, and hiring agencies or freelancers as needed. Lead generation will explore all routes to market, from AI‑powered automated campaigns to in‑person trade shows, blending traditional and leading‑edge techniques to test, experiment and find what works.
Remuneration: From £80,000 per annum DOE
Work location: London office based (up to 2 days WFH)
Application Deadline: 9am Monday 1st June 2026
Key Accountabilities / Responsibilities
- Map the buying committee and decision process for insurers, PMIs, benefit providers, large employers and SMEs to refine our proposition and messaging.
- Develop compelling content and copy, design and launch sharp positioning and messaging by segment.
- Develop hypotheses on channel effectiveness (cold outbound, partnerships with brokers/consultants, LinkedIn, industry events, referrals) based on buyer insights.
- Develop repeatable lead‑gen channels and activities—cold automated outbound, partner referrals, content, events—track what works and double down.
- Generate qualified leads and meetings for the Sales team.
- Build and optimise the lead nurture infrastructure (HubSpot workflows, sequences, basic automation).
- Create sales assets needed to close deals (pitch decks, one‑pagers, case studies).
- Present monthly plans clearly and report each activity’s effectiveness to increase ROI.
- Track against core KPIs and objectives, indicating what works and what doesn’t.
You don’t need all of these – if you are strong on 1–2 and willing to figure out the rest, that works.
Qualifications
- Channel experimentation for enterprise buyers – proven lead gen approaches for complex B2B sales using data, research and instinct.
- Customer discovery and positioning – run JTBD interviews, extract real insights, translate them into resonant messaging.
- Hands‑on execution – comfortable building any channel yourself, writing email copy, setting up outreach automation, HubSpot workflows, partnership programs, and sales decks.
- Stage‑relevant experience – moved a channel from experimental to working at a B2B company with complex, committee‑based sales, ideally in healthtech, SaaS, or another regulated industry.
- Commercially minded – understands enterprise sales cycles, differentiates a lead from a qualified opportunity, works productively with sales, develops compelling case studies and ROI models.
Why You’ll Love Working Here
- Work closely with senior leadership in a flat structure where revenue impact is direct and visible.
- You will have real ownership from day one, shaping systems, processes, and lead generation your way.
- The role rewards autonomy, accountability, and problem‑solving.
Benefits
- Doctor Care Anywhere subscription for you and five loved ones – health consultations on the go.
- Company bonus – rewards for dedication and achievements.
- 25 days holiday + bank holidays.
- Birthday day off.
- Up to five extra days of annual leave (FTE).
- Charity days – opportunities to give back to the community.
- Enhanced maternity and paternity pay.
- Bike‑to‑work scheme.
- Cross‑team collaboration opportunities.
- Hybrid working – agile and autonomous environment.
- Development opportunities – growth, learning, and career progression.
- 30‑day work abroad allowance.
Doctor Care Anywhere is an equal opportunity employer. We are committed to creating an inclusive environment for all employees. Doctor Care Anywhere is committed to safeguarding and promoting the welfare of its patients and expects all colleagues to share this commitment. This post is subject to satisfactory DBS and reference checks.
Head of GTM & Demand Generation employer: Doctor Care Anywhere
At Doctor Care Anywhere, we pride ourselves on being the UK's largest private telehealth provider, offering a dynamic and innovative work environment in London. Our commitment to employee growth is evident through our flat structure, where you will have direct ownership of your projects and the opportunity to collaborate closely with senior leadership. With generous benefits including a health subscription for you and your loved ones, flexible working arrangements, and a focus on personal development, we ensure that our team members thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of GTM & Demand Generation
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past work and achievements. This is especially important for roles like Head of GTM & Demand Generation where demonstrating your lead generation strategies can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their market position and think about how you can contribute to their growth. Tailor your responses to highlight your experience in B2B lead generation and channel experimentation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get that application in and let’s make some magic happen!
We think you need these skills to ace Head of GTM & Demand Generation
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in lead generation and B2B marketing. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Show Off Your Creativity:Since the role involves creating compelling content and campaigns, let your creativity shine through in your application. Share examples of past projects or campaigns that demonstrate your ability to think outside the box and drive results.
Be Data-Driven:We love numbers! If you have experience with data analysis or tracking KPIs, make sure to include that in your application. Show us how you've used data to inform your strategies and improve lead generation efforts.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Doctor Care Anywhere!
How to prepare for a job interview at Doctor Care Anywhere
✨Know Your Audience
Before the interview, research Doctor Care Anywhere and understand their target market. Familiarise yourself with their services and how they position themselves in the telehealth space. This will help you tailor your responses to show how your experience aligns with their goals, especially in B2B lead generation.
✨Showcase Your Channel Experimentation Skills
Be prepared to discuss specific examples of how you've successfully experimented with different lead generation channels. Highlight any data-driven decisions you've made and the outcomes of those experiments. This will demonstrate your hands-on execution skills and your ability to adapt strategies based on what works.
✨Prepare Compelling Content Samples
Since the role involves creating copy and content, bring along samples of your previous work. Whether it's email campaigns, sales decks, or case studies, having tangible examples will showcase your writing skills and your understanding of effective messaging for complex B2B sales.
✨Ask Insightful Questions
At the end of the interview, ask questions that reflect your understanding of the role and the company’s objectives. Inquire about their current lead generation strategies or how they measure the effectiveness of their campaigns. This shows your genuine interest in the position and your proactive mindset.
