Performance Creative & Content Creator

We offer Hybrid Working (featuring all the essentials - fancy drinks fridge, striped walls and furry friends in abundance) alongside remote working from home, depending on business requirements.

THE ROLE IN A NUTSHELL

You spot a trend at 9am. By 3pm, it's live. That's the energy we're after. Reporting into the Senior Brand Manager and sitting within the Brand Marketing team, you'll own our performance creative output end-to-end - from concept to camera to final edit across paid socials (TikTok & Meta), website and email. As the face of our content, you'll need to be as comfortable in front of the camera as you are behind it. You'll need to be comfortable switching between agile, reactive content and more elevated, high-production work, genuinely love the pace, and act as the UK-based production lead for reactive briefs that can't be accommodated within the AUS photography schedule. You'll combine a strong creative eye with a real understanding of what makes content convert - using data, trends, and AI tools to continuously test, learn, and optimise. Confidence across both video and photography is a must - from reactive paid social content to considered product photography for website and email.

KEY RESPONSIBILITIES (WE’RE GETTING SERIOUS NOW)

• Own Dock & Bay's performance creative output end-to-end - from concept to camera to final edit, across paid (TikTok and Meta), website, email and social.
• Work closely with the Social Media & Content Manager - maintaining a clear distinction between organic storytelling and performance-driven product creative, while ensuring alignment across outputs.
• Transform functional product benefits into bold, distinctive creative moments that are impossible to ignore - breaking category conventions and challenging predictable formats.
• Stay across competitor, social and cultural trends - using reverse benchmarking to ensure Dock & Bay creative leads rather than follows.
• Work in close partnership with the Growth Manager who owns all of our paid media, holding weekly performance reviews to analyse results and align on testing priorities.
• Have a deep understanding of performance metrics including hook rate, thumb stop rate, CTR, CPA, conversion rate and ROAS - letting data drive creative decisions alongside instinct.
• Be relentlessly focused on continuous performance iteration - testing new hooks, formats, angles, and product demonstrations to outperform previous benchmarks.
• Produce content at scale - balancing reactive, agile content with higher-production assets depending on commercial priorities.
• Expect to be on site filming 2-3 days per week - ideate in the morning and deliver live content the same day.
• Be a key stakeholder in the weekly content forum - ideating collectively and taking full ownership of concepts from brief to delivery.
• Proactively source and coordinate everything needed to bring content to life - props, locations, talent, product samples and shot lists.
• Lead end-to-end shoot execution - managing pre-production through to final asset delivery, independently where needed, and adapting execution based on channel and brand impact.
• Maintain full ownership of post-production - video and image retouching handled by you, in-house.
• Use AI as a creative sounding board and efficiency tool - pressure-testing ideas, accelerating workflows and generating smarter insights faster.

WHO YOU ARE & WHAT YOU'LL BRING

This role is as much about personality as it is about skills. You're the kind of person who gets restless if you're not making something. You don't wait to be briefed - you show up with ideas.

• Thrives with autonomy - happiest when trusted to run with something and make it happen.
• Moves fast and gets things done - turning around great content in hours, not days, is your idea of a good day.
• Is genuinely obsessed with product - you find the interesting angle in anything and make people actually want it.
• Makes something out of nothing - constraints don't slow you down, they make you more resourceful.

Desired experience:

• 2-4 years experience in a content creation, creative or performance marketing role.
• Proven experience creating high-performing paid social creative within a DTC or performance-led environment, with a deep understanding of paid media metrics and a portfolio to show for it.
• Strong production management skills - keeping projects, workflows and deadlines running smoothly from planning through to delivery.
• Proven experience shooting on a professional camera (mirrorless or DSLR), with strong proficiency in video editing (Premiere Pro, Final Cut or similar) and photo editing and retouching (Photoshop or similar).
• Familiarity with AI tools for creative and workflow purposes.

The perks

Firstly, you’ll be joining a team that shares a mission to make the world brighter through colour and saving the planet. A fully stocked drinks fridge and a selection of snacks. Cycle to Work scheme, tech scheme, wellbeing membership, private health insurance. Regular team socials and access to Dock & Bay products. We’re a certified Great Place to Work and a London Living Wage employer.

Diversity Commitment

Dock & Bay is an equal opportunity employer and we are committed to creating a diverse & inclusive environment free from any kind of discrimination. We strive to provide all employees with a safe space to thrive, where they can share ideas & opinions regardless of their backgrounds or perspectives. Although we are not perfect, we continue to learn and our commitment to Diversity and Inclusion is a priority. Ultimately, our goal is to be diverse and inclusive at every level of our workforce. We are a welcoming team and encourage you to be yourself so that we can work together to make an impact.