Restaurant Marketing Executive

We have an exciting opportunity for a Restaurant Marketing Executive to join our Marketing team based in our Central Support Office in Lasswade. This is a customer focused role that predominantly supports Dobbies restaurants and foodhalls, in conjunction with wider marketing teams, to deliver first class marketing communications across the full marketing mix, that are on brand, drive footfall and deliver a great customer experience.

Responsibilities:

• Develop and implement stand-out customer messaging and communications for our restaurants, coffee shops, soft plays, and foodhalls.
• Produce clear and concise briefing documents, supplier guidelines and store communication for all marketing campaigns, print point of sale and packaging.
• Brief and liaise with our in-house Studio and external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
• Work with the Head of Campaigns & In-Store Communications to forward plan marketing campaigns and develop the messaging and assets required to deliver these.
• Support on new menu launches and initiatives alongside the wider restaurant team, both on development and execution, including seasonal menu changes, food shows and trade driving promotions.
• Develop trade driving opportunities with key third parties to reach wider audiences.
• Understand current customer trends & insights and brief any new insights required to the customer insights & research team.
• Brief key content creation including lifestyle photography, video content, for use across multiple channels.
• Plan and maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated multi-channel campaigns.
• Support the PR function with messaging, content and assets as required.
• Support the Operations function with back of house print, digital screens or point of sale for team initiatives.
• Maintain and update the photography management system (WebDam).
• Manage the creative and print sign off process as well as budget tracking, sign off and raising of Purchase Orders.
• Act as brand guardian, ensuring that brand guidelines and tone of voice are adhered to across all work.

Who We Are Looking For:

• High level of computer literacy, including Word, Excel and PowerPoint is essential.
• Working knowledge of packaging (desirable not essential).
• Strong team player with a can do, positive attitude and collaborative way of working.
• Proactive, driven to get things right, every time.
• Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
• Customer first focus making sure that we get it right first time for our customer.
• Strong planning, prioritisation, information gathering and problem-solving skills.
• Comfortable managing multiple tasks within tight deadlines and to budget.
• Strong interpersonal skills – you will be building relationships throughout the business and with external agencies.
• Exceptional attention to detail across all areas of the role.
• Can demonstrate our values at all times – we’re one team, getting better every day. We bring a smile. We live and breathe gardens. We make it work for our customers.

What We Offer:

• Holiday – enjoy a well-deserved break with 33 annual leave days per year (pro-rata for part time).
• Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls.
• Hybrid working – a combination of office and home working to help balance your work life balance.
• Pension – save for the future with our company contributed enhanced Group Pension Plan.
• Season ticket loans – spread the cost of travel with an interest free loan.
• Access to Stream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice.
• Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform.
• Access to Dobbies Academy – continue your development with our eLearning platform and development programmes.
• Study assistance – invest in your professional development with funded courses and qualifications.
• The little things to keep you going through the day – free tea, coffee, and milk.
• Collaborative office space – with access to our wellbeing room, learning resources and even a book swap.
• Invites to our annual company conference, summer and Christmas social events.