At a Glance
- Tasks: Create engaging marketing communications and collaborate with teams to enhance customer experience.
- Company: Join Dobbies, a leading garden centre retailer with a rich history.
- Benefits: Enjoy 33 days holiday, generous discounts, hybrid working, and professional development support.
- Other info: Experience a collaborative environment with opportunities for growth and fun social events.
- Why this job: Be part of a passionate team that values creativity and customer satisfaction.
- Qualifications: Strong team player with a proactive attitude and excellent communication skills.
The predicted salary is between 30000 - 40000 € per year.
We have an exciting opportunity for a Marketing Executive to join our Customer team based in our Central Support Office in Lasswade. This is a customer focused role focused on delivering first class marketing communications across the full marketing mix, that are on brand, drive footfall and deliver a great customer experience.
Responsibilities
- To play a key role in developing and implementing stand out customer messaging and communications across all areas of the business.
- Briefing and managing design, art working and printer briefs/specs of print and point of sale with our in-house Studio.
- Briefing external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
- Working with the Head of Campaigns & In-store Communications to forward plan marketing campaigns & develop the messaging & assets required to deliver these.
- Working closely with the wider cross functional teams (Commercial, Ops, Finance) to input into & develop the range review information, mock shop set ups, set up guides & further store comms.
- Working closely with the wider Commercial teams to support on new products & promotions, both development & execution, including (but not exclusively) point of sale, in-store comms & packaging.
- Working closely with our content & photography team on briefing key content creation, including lifestyle photography, video content, for use across multiple channels.
- Work with the Digital team to agree messaging, images & content for homepage call outs, dedicated campaign landing pages & how-to advice pages.
- Produce clear and concise briefing documents, supplier guidelines and store communications for all marketing campaigns, print, point of sale and packaging.
- Maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated, multi channel campaigns.
- Support the PR function with messaging, content and assets as required.
- Managing the creative and print sign off process as well as budget tracking, sign off and raising of POs.
- Act as a brand guardian, ensuring that brand guidelines and tone of voice is always on brand.
Who We Are Looking For
- Strong team player with a can do, positive attitude and collaborative way of working.
- Proactive, driven to get things right, every time.
- Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
- Customer first focus making sure that we get it right first time for our customer.
- Strong planning, prioritisation, information gathering and problem-solving skills.
- Comfortable managing multiple tasks within tight deadlines and to budget.
- Strong interpersonal skills – you will be building relationships throughout the business and with external agencies.
- Exceptional attention to detail across all areas of the role.
- Can demonstrate our values at all times – we’re one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.
What We Offer
- Holiday – enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time).
- Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls.
- Hybrid working – a combination of office and home working to help balance your work life balance.
- Pension – save for the future with our company contributed enhanced Group Pension Plan.
- Season ticket loans – spread the cost of travel with an interest free loan.
- Access to Stream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice.
- Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform.
- Access to Dobbies Academy – continue your development with our eLearning platform and development programmes.
- Study assistance – invest in your professional development with funded courses and qualifications.
- The little things to keep you going through the day – free tea, coffee, and milk.
- Collaborative office space – with access to our wellbeing room, learning resources and even a book swap.
- Invites to our annual company conference, summer and Christmas social events.
About Us
At Dobbies, we’re proud to have a history dating back to 1865. We were founded by James Dobbie and are the only garden centre retailer to have stores in every nation across the UK. Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We champion garden living all-year-round. Many of our stores feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment. We offer a calendar of events and experiences that bring people and communities together, and we have a national charity partner that both our colleagues and customers raise money for. We’re committed to being a great place to work. We’re one team and we encourage our colleagues to be the best version of themselves, every day; to share their wins and celebrate success. Together, we make it work for our customers.
Marketing Executive in Edinburgh employer: Dobbies Garden Centres
At Dobbies, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and creativity. Our Central Support Office in Lasswade provides a supportive environment with opportunities for professional growth, generous benefits including 33 days of annual leave, hybrid working options, and access to our Dobbies Academy for continuous learning. Join us to be part of a passionate team dedicated to delivering outstanding customer experiences while enjoying a range of employee perks and a strong sense of community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their values, and be ready to discuss how your skills align with their needs. Practise common interview questions and prepare some thoughtful questions to ask them too.
✨Tip Number 3
Show off your creativity! If you're applying for a marketing role, think outside the box when it comes to your portfolio or examples of past work. Use visuals, case studies, or even a personal project to demonstrate your skills.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll get a feel for our culture and values right from the start, which is super important for a customer-focused role like this.
We think you need these skills to ace Marketing Executive in Edinburgh
Some tips for your application 🫡
Show Your Passion for Marketing:When you're writing your application, let your enthusiasm for marketing shine through! We want to see how passionate you are about creating engaging customer communications that align with our brand. Share examples of your previous work or projects that highlight your creativity and customer-first focus.
Tailor Your Application:Make sure to customise your application to fit the Marketing Executive role. Highlight your experience with multi-channel campaigns and your ability to manage multiple tasks under tight deadlines. We love seeing candidates who can demonstrate their understanding of our brand and values!
Be Clear and Concise:In your written application, clarity is key! Use straightforward language and structure your thoughts logically. We appreciate well-organised applications that make it easy for us to see your skills and experiences at a glance. Remember, attention to detail matters!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re proactive and keen to join our team at Dobbies!
How to prepare for a job interview at Dobbies Garden Centres
✨Know Your Brand
Before the interview, dive deep into the company's brand values and messaging. Understand how they communicate with their customers and be ready to discuss how you can contribute to maintaining that brand voice in your marketing efforts.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that involved creative problem-solving or innovative messaging. Be ready to explain your thought process and how your contributions made a difference.
✨Be a Team Player
Since this role requires collaboration across various teams, come prepared with examples of how you've successfully worked with others in the past. Highlight your interpersonal skills and your ability to build relationships with both internal teams and external agencies.
✨Master the Details
Attention to detail is crucial for this position. During the interview, demonstrate your organisational skills by discussing how you manage multiple tasks and ensure accuracy in your work. Bring up any tools or methods you use to keep everything on track.
