In-store Marketing Executive in Edinburgh

We have an exciting opportunity for a Marketing Executive to join our Customer team based in our Central Support Office in Lasswade. This is a customer focussed role responsible for bringing the brand to life across all areas of the store, delivering first class marketing communications that are on brand, commercially focussed and deliver a great in-store customer experience. This role has ownership of all aspects of our in-store marketing including delivery of all point of sale (POS), signage, in-store marketing print & collateral, in-store digital screen content, in-store radio and own brand packaging, as well as wider marketing requirements to support as required.

Responsibilities

• Plan, develop and deliver in-store marketing campaigns across all areas of the store, for the channels mentioned above and localise these where required for stores with different offering.
• Work with the Brand team to understand and optimise the customer journey and touchpoints to maximise in-store experience and conversion.
• Develop, manage & deliver the in-house briefings & timelines for all POS, signage, in-store print and other collateral, ensuring these are hardworking commercially as well as accurate and on-brand.
• Develop, manage and deliver agency briefings & timelines for ad hoc signage, digital screen content and in-store radio ensuring these are hardworking commercially as well as accurate and on-brand.
• Work closely with our content & photography team on key content creation, including lifestyle photography, cut out product photography and video content, for use across these key in-store channels.
• Work with the Head of Campaigns & In-store communications to understand the customer plan, key commercial messages and gardeners’ calendar and bring to life in all of the in-store comms.
• Work with the Horti team to provide inspirational content and easy to understand educational advice to achieve success in their gardens.
• Work with the Commercial teams to highlight key ranges and products, newness and any product stories to help drive sales in-store.
• Work closely with the Studio/Print Manager to ensure the POS quantity and specs are right and fit for purpose.
• Manage and maintain the weekly POS guidelines and communications to stores to ensure first class execution and in-store compliance.
• Conduct regular POS audits to ensure we are only keeping what we need to and if anything needs replaced due to damages or losses.

Who We Are Looking For

• Strong team player with a can-do, positive attitude and collaborative way of working.
• Proactive, driven to get things right, every time.
• Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
• A customer-first focus making sure that we get it right first time for our customers and that messages and tone of voice are appropriate to our core customer audiences.
• Strong copywriting skills, with the ability to write copy for a wide range of applications, tailored to specific target audiences and product ranges.
• Strong planning, prioritisation, information gathering, data analysis and problem-solving skills.
• Comfortable managing multiple tasks within tight deadlines and to budget, with the ability to pivot to changing commercial priorities.
• Strong interpersonal skills, confident in building relationships throughout the business, including with store teams and with external agencies and suppliers.
• Exceptional attention to detail across all areas of the role.
• Can demonstrate our values at all times – we’re one team, getting better every day. We bring a smile. We live and breathe gardens. We make it work for our customers.

What We Offer

• Holiday – enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time).
• Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls.
• Hybrid working – a combination of office and home working to help balance your work life balance.
• Pension – save for the future with our company contributed enhanced Group Pension Plan.
• Season ticket loans – spread the cost of travel with an interest free loan.
• Access to Stream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice.
• Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform.
• Access to Dobbies Academy – continue your development with our eLearning platform and development programmes.
• Study assistance – invest in your professional development with funded courses and qualifications.
• The little things to keep you going through the day – free tea, coffee, and milk.
• Collaborative office space – with access to our wellbeing room, learning resources and even a book swap.
• Invites to our annual company conference, summer and Christmas social events.

About Us

At Dobbies, we’re proud to have a history dating back to 1865. We were founded by James Dobbie and are the only garden centre retailer to have stores in every nation across the UK. Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We champion garden living all-year-round. Many of our stores feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment. We offer a calendar of events and experiences that bring people and communities together, and we have a national charity partner that both our colleagues and customers raise money for. We’re committed to being a great place to work. We’re one team and we encourage our colleagues to be the best version of themselves, every day; to share their wins and celebrate success. Together, we make it work for our customers.