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For Companies At a Glance
- Tasks: Create engaging loyalty campaigns and connect with customers to boost membership.
- Company: Join Dobbies, a leading garden centre brand with a passion for customer engagement.
- Benefits: Enjoy 33 days holiday, generous discounts, hybrid working, and professional development support.
- Other info: Collaborative environment with opportunities for career growth and fun social events.
- Why this job: Make a real impact in loyalty marketing while learning and growing in a supportive team.
- Qualifications: Curiosity and enthusiasm for marketing; experience is a plus but not essential.
The predicted salary is between 30000 - 40000 £ per year.
At Dobbies, our Loyalty Club plays a vital role in bringing customers closer to the brand they love. We’re now looking for an enthusiastic Loyalty Marketing Executive to help us develop and deliver engaging loyalty communications for our core membership base, with a particular focus on customers aged 55+. This is a brilliant opportunity for someone with curiosity and enthusiasm for loyalty and customer engagement, who enjoys learning, collaborating and delivering marketing that has a real impact for customers. Whether you’re experienced or just starting to explore loyalty marketing, you’ll be keen to learn, share ideas and grow with the team.
Responsibilities
- Plan, develop & deliver all aspects of our local loyalty marketing campaigns for store developments, specific to driving membership & loyalty locally.
- Plan, develop & delivery of fully integrated, multi‑channel paid, owned & earned marketing campaigns to support local loyalty targets including driving sign‑ups, improving renewal rates & reducing lapsed members.
- Develop, manage and deliver agency briefings & timelines to support the local loyalty marketing campaigns.
- Develop, manage & deliver the in‑house briefings & timelines to support the local loyalty marketing campaigns.
- Work closely with the Loyalty manager to plan & deliver analysis & insights of customer data to drive local store loyalty participation.
- Work with our data partner to develop better segmentation strategies as well as new mechanics and initiatives to deliver improved renewal & retention rates.
- New acquisition for Dobbies Club & develop a programme of trade up initiatives to convert Club members to Club Plus members.
- Develop cost effective marketing communications for members that drive action/results.
- Monitor campaigns and optimise spend and activity throughout.
- Brief and deliver member research & insights to monitor customer feedback.
- Support with store & customer service team briefing documents and internal communications for all key loyalty activity.
- Act as a brand guardian, ensuring that brand guidelines and tone of voice is always on brand.
Measures of success
- Key loyalty targets are achieved – new sign‑ups, active base, participation levels, ACV and retention rates.
- You have delivered impactful and engaging customer communications that deliver increased sign‑ups, visit frequency & sales uplifts.
- Campaign activity is fully integrated across all marketing channels.
- Stores are able to execute in‑store requirements such as POS, and any other marketing activities with ease and consistency.
Who we are looking for
- Strong team player with a can do, positive attitude and collaborative way of working.
- Proactive, driven to get things right, every time.
- Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
- Customer first focus making sure that we get it right first time for our customer.
- Strong planning, prioritisation, information gathering and problem‑solving skills.
- Comfortable managing multiple tasks within tight deadlines and to budget.
- Strong interpersonal skills – you will be building relationships throughout the business.
- Can demonstrate our values at all times.
What we offer
- Holiday – enjoy a well deserved break with 33 annual leave days per year (pro‑rata for part time).
- Discount – treat yourself with generous uncapped discount across our stores.
- Hybrid working – a combination of office and home working to help balance your work life balance.
- Pension – save for the future with our company contributed enhanced Group Pension Plan.
- Season ticket loans – spread the cost of travel with an interest free loan.
- Access to Stream – support your financial wellbeing.
- Access to Retail Trust – seek confidential support and access to a Virtual GP.
- Access to Dobbies Academy – continue your development with our eLearning platform and development programmes.
- Study assistance – invest in your professional development with funded courses and qualifications.
- The little things to keep you going through the day – free tea, coffee, and milk.
- Collaborative office space – with access to our wellbeing room, learning resources and even a book swap.
- Invites to our annual company conference, summer and Christmas social events.
Loyalty Marketing Executive employer: Dobbies Garden Centres Ltd
Contact Detail:
Dobbies Garden Centres Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Loyalty Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the loyalty marketing space, especially those at Dobbies. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show your passion for loyalty marketing during interviews. Share your ideas on how to engage customers aged 55+ and demonstrate your enthusiasm for creating impactful campaigns. We love seeing candidates who are genuinely excited about the role!
✨Tip Number 3
Prepare some questions that show you've done your homework on Dobbies and its Loyalty Club. Ask about their current strategies or future plans. This not only shows your interest but also helps you stand out from the crowd.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team and contributing to our mission of bringing smiles to our customers.
We think you need these skills to ace Loyalty Marketing Executive
Some tips for your application 🫡
Show Your Enthusiasm: When writing your application, let your passion for loyalty marketing shine through! We want to see your curiosity and enthusiasm for engaging customers, especially those aged 55+. Make it clear why you’re excited about this role and how you can contribute to our team.
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to highlight your relevant experience and skills that match the job description. We love seeing how you can bring your unique flair to our loyalty marketing campaigns.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points where necessary and make sure to highlight your key achievements and skills that align with the role.
Apply Through Our Website: Make sure to apply through our website for the best chance of being noticed! It’s the easiest way for us to keep track of your application and ensures you’re considered for the role. Plus, we love seeing candidates who follow our process!
How to prepare for a job interview at Dobbies Garden Centres Ltd
✨Know Your Audience
Since the role focuses on engaging customers aged 55+, make sure you understand their preferences and behaviours. Research loyalty marketing strategies that resonate with this demographic, and be ready to discuss how you can tailor communications to meet their needs.
✨Showcase Your Creativity
Dobbies is looking for someone passionate about delivering creative customer communications. Prepare examples of past campaigns you've worked on or brainstorm new ideas that could enhance loyalty engagement. Be ready to share how your creativity can drive results.
✨Demonstrate Data Savvy
The role involves analysing customer data to improve loyalty participation. Brush up on your data analysis skills and be prepared to discuss how you would use insights to drive renewals and minimise churn. Mention any experience with CRM systems or database management.
✨Emphasise Team Collaboration
As a strong team player, it's crucial to highlight your collaborative skills. Share examples of how you've successfully worked with cross-functional teams in the past. Dobbies values a positive attitude, so convey your enthusiasm for working together to achieve common goals.