In-store Marketing Executive

We have an exciting opportunity for a Marketing Executive to join our Customer team based in our Central Support Office in Lasswade. This is a customer focused role responsible for bringing the brand to life across all areas of the store, delivering first class marketing communications that are on brand, commercially focussed and deliver a great in-store customer experience. This role has ownership of all aspects of our in-store marketing including delivery of all point of sale (POS), signage, in-store marketing print & collateral, in-store digital screen content, in-store radio and own brand packaging, as well as wider marketing requirements to support as required.

Responsibilities

• Plan, develop and deliver in-store marketing campaigns across all areas of the store, for the channels mentioned above and localise these where required for stores with different offering.
• Work with the Brand team to understand and optimise the customer journey and touchpoints to maximise in-store experience and conversion.
• Develop, manage & deliver the in-house briefings & timelines for all POS, signage, in-store print and other collateral, ensuring these are hardworking commercially as well as accurate and on-brand.
• Develop, manage and deliver agency briefings & timelines for ad hoc signage, digital screen content and in-store radio ensuring these are hardworking commercially as well as accurate and on-brand.
• Work closely with our content & photography team on key content creation, including lifestyle photography, cut out product photography and video content, for use across these key in-store channels.
• Work with the Head of Campaigns & In-store communications to understand the customer plan, key commercial messages and gardeners’ calendar and bring to life in all of the in-store comms.
• Work with the Horti team to provide inspirational content and easy to understand educational advice to achieve success in their gardens.
• Work with the Commercial teams to highlight key ranges and products, newness and any product stories to help drive sales in-store.
• Work closely with the Studio/Print Manager to ensure the POS quantity and specs are right and fit for purpose.
• Manage and maintain the weekly POS guidelines and communications to stores to ensure first class execution and in-store compliance.
• Conduct regular POS audits to ensure we are only keeping what we need to and if anything needs replaced due to damages or losses.

Who we are looking for

• Strong team player with a can-do, positive attitude and collaborative way of working.
• Proactive, driven to get things right, every time.
• Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
• A customer-first focus making sure that we get it right first time for our customers and that messages and tone of voice are appropriate to our core customer audiences.
• Strong copywriting skills, with the ability to write copy for a wide range of applications, tailored to specific target audiences and product ranges.
• Strong planning, prioritisation, information gathering, data analysis and problem-solving skills.
• Comfortable managing multiple tasks within tight deadlines and to budget, with the ability to pivot to changing commercial priorities.
• Strong interpersonal skills, confident in building relationships throughout the business, including with store teams and with external agencies and suppliers.
• Exceptional attention to detail across all areas of the role.
• Can demonstrate our values at all times – we’re one team, getting better every day. We bring a smile. We live and breathe gardens. We make it work for our customers.

What we offer

• Holiday – enjoy a well-deserved break with 33 annual leave days per year (pro-rata for part time).
• Discount – treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls.
• Hybrid working – a combination of office and home working to help balance your work life balance.
• Pension – save for the future with our company contributed enhanced Group Pension Plan.
• Season ticket loans – spread the cost of travel with an interest free loan.
• Access to Stream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice.
• Access to Retail Trust – seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform.
• Access to Dobbies Academy – continue your development with our eLearning platform and development programmes.
• Study assistance – invest in your professional development with funded courses and qualifications.
• The little things to keep you going through the day – free tea, coffee, and milk.
• Collaborative office space – with access to our wellbeing room, learning resources and even a book swap.
• Invites to our annual company conference, summer and Christmas social events.