At a Glance
- Tasks: Drive online sales and enhance customer engagement on the Dobbies website.
- Company: Join Dobbies, a leading garden centre retailer with a rich history.
- Benefits: Enjoy generous leave, discounts, financial support, and continuous development opportunities.
- Other info: Collaborative environment with a focus on personal growth and community engagement.
- Why this job: Be part of a passionate team creating outstanding online shopping experiences.
- Qualifications: Ecommerce experience, strong analytical skills, and team leadership abilities required.
The predicted salary is between 45000 - 55000 £ per year.
As Ecommerce Manager, you\'ll play a key role in driving online sales, profitability and customer engagement across the Dobbies website.
You\'ll be responsible for delivering effective trading and merchandising strategies, optimising the online customer journey and identifying opportunities for growth through data-led decision making.
Working closely with teams across Buying, Marketing, UX, IT and Supply Chain, you\'ll ensure our digital channels provide an engaging customer experience while maximising commercial performance.
You\'ll also lead and develop a small Ecommerce team, creating a collaborative and high-performing environment.
Responsibilities
- Develop and execute online trading strategies to drive revenue, profitability and category growth.
- Optimise product listings, category structures, filters and on-site search to improve customer discoverability and conversion.
- Work closely with Buying teams to implement pricing, promotional and discount strategies that support sales performance.
- Manage stock availability in partnership with Buying and Supply Chain teams to maximise stock utilisation and minimise lost sales opportunities.
- Plan and deliver seasonal campaigns, promotional activity and key trading events across digital channels.
- Lead paid digital marketing activity, including PPC, affiliates, paid social and email marketing, to drive quality traffic and sales.
- Use A/B testing and customer behaviour data to optimise landing pages, product placement and conversion performance.
- Monitor key ecommerce performance metrics including sales, conversion rate, average order value, return on investment and customer engagement.
- Produce regular trading reports, providing insight and recommendations to support continuous improvement.
- Work with UX, Product and Technical teams to improve website functionality, navigation and overall customer experience.
- Support the implementation of personalisation tools, customer reviews and user-generated content to enhance online engagement.
- Lead, coach and develop a small Ecommerce team, ensuring clear objectives, strong performance and ongoing development.
- Build effective relationships across the business to ensure alignment on promotions, stock management, website updates and customer priorities.
- Collaborate with Customer Service teams to identify and resolve customer pain points and improve the overall customer journey.
Who we are looking for
We\'re looking for an experienced ecommerce professional with a strong commercial mindset and a passion for driving online growth.
This role would suit someone who is commercially driven, highly analytical and passionate about creating outstanding online customer experiences while delivering strong business results.
- Previous experience in ecommerce, online trading or digital merchandising.
- Experience leading teams or managing projects, with the ability to motivate and develop others.
- Strong analytical skills and experience using tools such as Google Analytics, Excel, Power BI or similar platforms.
- A solid understanding of ecommerce trading principles and digital merchandising best practice.
- Knowledge of conversion rate optimisation (CRO) techniques and customer journey improvement.
- Experience interpreting data and turning insights into actionable trading plans.
- Excellent stakeholder management skills and the ability to work collaboratively across multiple functions.
- Strong organisational skills with the ability to manage competing priorities in a fast-paced environment.
- Experience within a multichannel retail environment.
- Knowledge of marketplace selling or dropship operations.
- Experience using A/B testing platforms and optimisation tools.
What we offer
- Generous annual leave entitlement. Use your holidays when you want with limited statutory days off required
- Treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food halls
- Access to Stream – support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
- Access to Retail Trust – seek confidential support, access to a virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
- Access to Dobbies Academy – continue your development with our e Learning platform and development programmes
- Thriving culture; the Dobbies team are passionate, diverse and committed to making it work for our customers
About us
At Dobbies, we\u2019re proud to have a history dating back to 1865.
We were founded by James Dobbie and are the only garden centre retailer to have stores in every nation across the UK.
Our passion and joy for gardens and plants is what makes us special.
In our stores, we showcase this through own brand and branded products, concession partners and services.
We champion garden living all-year-round.
Many of our stores feature a restaurant or coffee shop, where customers can enjoy refreshments or meals in a relaxed and welcoming environment.
We offer a calendar of events and experiences that bring people and communities together, and we have a national charity partner that both our colleagues and customers raise money for.
We’re committed to being a great place to work.
We’re one team and we encourage our colleagues to be the best version of themselves, every day; to share their wins and celebrate success.
Together, we make it work for our customers.
#J-18808-Ljbffr
Ecommerce Manager employer: Dobbies Garden Centres Ltd
Dobbies Garden Centres Ltd is an excellent employer, offering a vibrant work culture in Greater London where creativity and teamwork thrive. With generous annual leave, uncapped discounts, and a strong focus on employee wellbeing and professional development, we empower our Kitchen Managers to lead with confidence and drive growth while delivering exceptional customer experiences.
Contact Details:
Dobbies Garden Centres Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Ecommerce Manager
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Dobbies Garden Centres Ltd are looking for when hiring for a Ecommerce Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Dobbies Garden Centres Ltd for the Ecommerce Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Dobbies Garden Centres Ltd as a Ecommerce Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Dobbies Garden Centres Ltd’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Ecommerce Manager.
We think you need these skills to ace Ecommerce Manager
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Dobbies Garden Centres Ltd, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Dobbies Garden Centres Ltd's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Dobbies Garden Centres Ltd. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Dobbies Garden Centres Ltd
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Dobbies Garden Centres Ltd uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Dobbies Garden Centres Ltd. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
