Loyalty Marketing Executive in Edinburgh

At Dobbies, our Loyalty Club plays a vital role in bringing customers closer to the brand they love. We’re now looking for an enthusiastic Loyalty Marketing Executive to help us develop and deliver engaging loyalty communications for our core membership base, with a particular focus on customers aged 55+. This is a brilliant opportunity for someone with curiosity and enthusiasm for loyalty and customer engagement, who enjoys learning, collaborating and delivering marketing that has a real impact for customers. Whether you’re experienced or just starting to explore loyalty marketing, you’ll be keen to learn, share ideas and grow with the team.

Responsibilities

• Plan, develop & deliver all aspects of our local loyalty marketing campaigns for store developments, specific to driving membership & loyalty locally.
• Plan, develop & deliver fully integrated, multi-channel paid, owned & earned marketing campaigns to support local loyalty targets including driving sign-ups, improving renewal rates & reducing lapsed members.
• Develop, manage and deliver agency briefings & timelines to support the local loyalty marketing campaigns.
• Work closely with the Loyalty manager to plan & deliver analysis & insights of customer data to drive local store loyalty participation.
• Develop cost effective marketing communications for members that drive action/results.
• Monitor campaigns and optimise spend and activity throughout, support with the post evaluation of campaigns.
• Act as a brand guardian, ensuring that brand guidelines and tone of voice is always on brand.

Systems

• High level of computer literacy, including Word, Excel and PowerPoint.
• Proficient in using Microsoft Teams.
• Experience of using CRM systems.
• Experience of database management & segmentation systems.

Measures of success

• Key loyalty targets are achieved – new sign-ups, active base, participation levels, ACV and retention rates.
• You have delivered impactful and engaging customer communications that deliver increased sign-ups, visit frequency & sales uplifts.
• Campaign activity is fully integrated across all marketing channels.

Who we are looking for

• Strong team player with a can do, positive attitude and collaborative way of working.
• Proactive, driven to get things right, every time.
• Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
• Customer first focus making sure that we get it right first time for our customer.
• Strong planning, prioritisation, information gathering and problem-solving skills.
• Comfortable managing multiple tasks within tight deadlines and to budget.
• Strong interpersonal skills – you will be building relationships throughout the business.

What we offer

• Holiday – enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time).
• Discount – treat yourself with generous uncapped discount across our stores.
• Hybrid working – a combination of office and home working to help balance your work life balance.
• Pension – save for the future with our company contributed enhanced Group Pension Plan.
• Access to Stream – support your financial wellbeing.
• Access to Retail Trust – seek confidential support.
• Access to Dobbies Academy – continue your development with our eLearning platform.
• Study assistance – invest in your professional development with funded courses and qualifications.
• The little things to keep you going through the day – free tea, coffee, and milk.
• Collaborative office space – with access to our wellbeing room.
• Invites to our annual company conference, summer and Christmas social events.

About us

At Dobbies, we’re proud to have a history dating back to 1865. Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We champion garden living all-year-round.