At a Glance
- Tasks: Drive product marketing and competitive intelligence to enhance our cybersecurity solutions.
- Company: Join a fast-growing company dedicated to making the internet safer for everyone.
- Benefits: Enjoy flexible vacation, full health benefits, and opportunities for career growth.
- Other info: Collaborative culture with passionate colleagues and exciting company events.
- Why this job: Be at the forefront of innovation in cybersecurity and make a real impact.
- Qualifications: 4+ years in cybersecurity with hands-on product marketing experience.
The predicted salary is between 115000 - 125000 £ per year.
United States DNSFilter's mission is to protect our customers and partners with products they love to use! We are revolutionizing network security by providing fast, accurate, and reliable threat protection and content filtering. We're a rapidly growing company dedicated to creating a safer internet for businesses and organizations worldwide. Leveraging AI-driven threat intelligence, DNSFilter empowers our customers to proactively block threats before they impact their networks. We foster a collaborative, innovative, and results-oriented culture where every team member contributes to our mission of making the internet safer.
As we continue our product-fueled growth by adding new features and broadening our solution to meet the needs of the global market, it's clear there's a missing piece. That's where you come in! We are looking for a Senior Product Marketing & Competitive Intelligence Manager to serve as the engine room of our product marketing team. This is a hands-on execution role with a clear growth path. You will work directly with the Director, Product Marketing & Competitive Intelligence, to ship the work that moves the pipeline, equips our sellers, and keeps DNSFilter ahead of every competitor in our space.
We are looking for someone who is energized by execution—someone who wants to write the battlecard, build the launch, run the competitive teardown, and see their work show up in real deals. You will lead projects, not people, and you will be measured on what you ship and the impact it creates. This role reports to the Director, Product Marketing & Competitive Intelligence. Eligible candidates have and can work successfully in a small to mid-sized fast-paced, hyper-growth, SaaS start-up or scale-up. This is a full-time role with a preference for candidates on the East Coast of North America or in the United Kingdom.
In this role, you will:
- Run the daily heartbeat of our competitive intelligence function.
- Track competitors in depth.
- Build and maintain battlecards, solution briefs, and sales assets.
- Produce win and loss insights.
- Analyze pricing and packaging moves.
- Work closely with Sales Engineers and sellers to have the most up-to-date intel.
- Support and lead launches for new features and capabilities.
- Build launch plans, write first-draft narratives, coordinate cross-functional inputs, and own the launch checklist from kickoff to retro.
- Help shape and maintain the positioning and messaging across the DNSFilter portfolio.
- Translate product capabilities into customer language.
- Make sure the story is consistent across the web, sales decks, and partner assets.
- Build the assets and tools Sales and Channel teams use to win—pitch decks, demo scripts, objection handling guides, ROI tools, and discovery frameworks.
- Sit in on calls. Learn what works. Iterate fast.
- Use AI tooling daily to accelerate competitive research, draft assets, summarise calls, scan the market, prototype messaging, and analyse customer signals.
- Help run a steady cadence of customer interviews, win and loss conversations, analyst inputs, and field signal collection.
- Turn what you hear into sharper positioning, stronger launches, and better product decisions.
- Operate as a trusted partner to Product, Sales, and Marketing peers.
- Bring clarity. Move work forward. Be the person teammates want to be in a room with.
- Travel 10-15% of the year for company events.
To qualify for this role, you have:
- 4+ years of professional experience inside the cybersecurity industry. This is a hard requirement.
- Direct experience in product marketing or competitive intelligence, ideally in a B2B SaaS or cybersecurity environment.
- Practical, hands-on experience using AI tools to accelerate marketing workflows.
- Comfortable working closely with Sales and Product teams in a high-growth environment.
- Ability to travel 10-15% of the year for company events.
- Must be eligible to work in the region of hire without sponsorship from an employer now and/or in the future.
- You have already built battlecards, run a launch, or written positioning that sellers actually used.
- Experience working closely with Sales Engineers on competitive intelligence and field-ready assets.
We Offer:
- Pathway to promotion to additional organizational positions and responsibilities based upon results and performance, not just time in the chair.
- Passionate and intelligent colleagues who work hard and have a good time doing it.
- Paid company-wide week off at the end of each year.
- Flexible Vacation Policy.
- Awesome company swag.
- Full medical, dental, and vision benefits for US, UK, and Canada-based employees.
- Full short-term disability and life benefits; available long-term disability.
- Retirement savings account options with vested company matching for qualifying employees.
- In-person annual gatherings.
DNSFilter is a pay-for-performance organization, which means there is an opportunity to advance your compensation based on performance over time. The hiring base pay is dependent on several factors, including level, function, training, transferable skills, work experience, business needs, and geographic location. As a hybrid company, our compensation reflects the cost of labour across several U.S. and global geographic markets. We pay differently based on those defined markets. Our Talent Team can share more about the specific salary range for the job location during the hiring process.
Senior Product Marketing & Competitive Intelligence Manager employer: Dnsfilter
At DNSFilter, we pride ourselves on being an exceptional employer that champions innovation and collaboration in the fast-paced world of cybersecurity. Our supportive work culture fosters personal and professional growth, offering clear pathways for advancement based on performance, while our commitment to diversity ensures a rich tapestry of ideas and experiences. With competitive benefits, including flexible vacation policies and exciting company retreats, we create an environment where passionate individuals can thrive and contribute to our mission of making the internet safer for all.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing & Competitive Intelligence Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the cybersecurity space, especially those who work at DNSFilter or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in product marketing and competitive intelligence. Bring these along to interviews to demonstrate how you can contribute to our mission of making the internet safer.
✨Tip Number 3
Stay updated on industry trends! Follow the latest news in cybersecurity and AI tools. This knowledge will not only help you in interviews but also show us that you're genuinely passionate about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining the team and contributing to our growth.
We think you need these skills to ace Senior Product Marketing & Competitive Intelligence Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about making the internet safer and how your skills can contribute to our mission.
Tailor Your Experience:Make sure to highlight your relevant experience in cybersecurity and product marketing. We love seeing how your past roles have prepared you for this position, so don’t hold back on those battlecards and launches you've worked on!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make it easy for us to see how you fit into our team and what you can bring to the table without fluff.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Dnsfilter
✨Know Your Stuff
Make sure you have a solid understanding of the cybersecurity landscape and DNSFilter's products. Familiarise yourself with their mission, values, and recent developments in the industry. This will not only help you answer questions confidently but also show your genuine interest in the role.
✨Showcase Your AI Savvy
Since AI is core to this role, be prepared to discuss specific examples of how you've used AI tools in your previous work. Highlight any workflows you've improved or insights you've gained through AI, as this will demonstrate your hands-on experience and innovative thinking.
✨Prepare for Practical Scenarios
Expect to tackle real-world scenarios during the interview. Think about how you would build battlecards, run a launch, or analyse competitive intelligence. Practising these scenarios can help you articulate your thought process and problem-solving skills effectively.
✨Be Ready to Collaborate
This role requires working closely with Sales and Product teams, so be prepared to discuss how you’ve successfully collaborated in the past. Share examples of how you’ve built relationships, communicated effectively, and contributed to team success, as this will highlight your ability to thrive in a collaborative environment.