At a Glance
- Tasks: Create and optimise PPC campaigns while managing affiliate marketing and retargeting strategies.
- Company: Join Travelbag, a leading travel provider with over 40 years of experience.
- Benefits: Enjoy travel discounts, generous leave, health care, and ongoing development opportunities.
- Other info: Be part of a dynamic team with excellent career growth and community support initiatives.
- Why this job: Shape an omnichannel strategy and make a real impact in a fast-paced environment.
- Qualifications: Experience with Google SA360, analytics, and managing affiliate programmes is essential.
The predicted salary is between 29700 - 36300 £ per year.
Travelbag began back in 1979 and we wanted to offer more than just package holidays.
That’s why over 40 years later we’re still tailor-making long-haul holidays and putting our customers at the heart of everything we do - we aim to make out there, easy.
We are part of the dnata family one of the world’s largest air and travel services providers
We are now recruiting for a Paid Search Executive, to bring fresh ways of working to achieve the goals and objectives of the business.
Lead generation is the primary conversion metric for Travelbag with leads being generated online, over the phone & in-store.
This is an exciting opportunity for a highly skilled paid search marketeer to shape and execute a true omnichannel strategy.
Your day-to-day tasks will primarily include creation, administration, optimisation & management for paid online marketing channels for Travelbag.
These core channels include PPC, retargeting & affiliate marketing.
Whilst PPC is the main focus of this role, you will be expected to own the performance of each digital distribution channel & share insights with the wider Travelbag teams.
You will be the primary contact for key supply partners such as Google to ensure we are always at the forefront of new functionality & that we are always maximising our return on investment.
You will be a key part of the commercial team highlighting areas of growth and opportunity feeding into overall performance in a fast-paced trading environment.
- Job Accountabilities
- Creation of PPC campaigns
- Optimization & management of PPC campaigns
- Lead the affiliate marketing programme
- Manage retargeting campaigns
- Focus on lead generation
- Maximize paid performance aligned to trading delivery
- Budget & spend management
- Main point of contact for key suppliers
- Stakeholder Management
To be considered for this role, we need you to have the following skills, experience and qualifications:
- Experience with Google SA360 & Google Analytics
- Understanding of the different bid strategies available
- Valid Google Search Ads accreditations an advantage
- Previous experience of managing Affiliate marketing programmes
- Experience in managing significant workloads and prioritization
- Good analytical & numeracy skills
- Strong commercial acumen
- Microsoft Office proficiency e. g. Excel, Power Point, Word, Outlook
- Excellent organisational skills and ability to work under pressure and a fast pace
Travelbag operates 8 retail stores and a virtual call centre in the UK and is owned by dnata Travel, part of the Emirates Group.
In the UK, our brands also include Gold Medal Travel.
This role is at our office is based in Blackfriars, 10 St Bride Street, London, EC4A 4AD.
We have some fantastic benefits, making us a great place to work
- Travel discounts – we have a dedicated Staff Travel Team to help you plan your next adventure
- 25 days annual leave, increasing to 28 days after 5 full years of service (+ bank holidays)
- Additional annual leave purchase scheme
- Company pension scheme
- Life assurance
- Low-cost health care for you and your family
- Employee Assistance programme
- Mental Health First Aiders
- Ongoing development – we have an in-house People Development Team
- Industry/social events – including supplier events, office socials & parties and pop-up shops
- Cycle to work scheme
- Reward & recognition programme
- Belong programme - Employee Resource Groups (ERGs) that play a crucial role in implementing our DEI strategy
- Volunteer days – one day’s paid leave each year to volunteer with a registered charity
- dnata4good – supporting the local communities we work, live and thrive in
- Refer a friend scheme
- Free eye care tests
- Free Taste Card membership– offering discounts on dining out, movies, attractions, takeaways and online shopping
- Casual dress code
- Free tea and coffee, break out areas with free wifi
- #J-18808-Ljbffr
Paid Search Executive employer: dnata Travel
Travelbag is an exceptional employer located in the vibrant area of Blackfriars, London, offering a dynamic work culture that prioritises employee well-being and development. With competitive benefits such as travel discounts, generous annual leave, and a strong focus on ongoing professional growth, we empower our team to thrive both personally and professionally. Join us to be part of a supportive environment where your contributions are valued, and you can make a real impact in the travel industry.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Search Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for dnata Travel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like dnata Travel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with dnata Travel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at dnata Travel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Search Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit dnata Travel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of dnata Travel:Show us that you’ve done your homework! In your application, briefly mention what you admire about dnata Travel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at dnata Travel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at dnata Travel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At dnata Travel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
