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- Tasks: Drive customer engagement through targeted email marketing and automated campaigns.
- Company: Join Travel Republic, part of Emirates dnata Group, making holidays stress-free.
- Benefits: Enjoy 25 days annual leave, travel discounts, and ongoing development opportunities.
- Why this job: Be part of a dynamic team that puts customers first and drives real impact.
- Qualifications: Strong copywriting skills, experience with email platforms, and a passion for travel.
- Other info: Hybrid role with great career growth and a fun, collaborative work environment.
The predicted salary is between 30000 - 42000 £ per year.
Overview
Travel Republic is part of the Emirates dnata Group and we use our collective power to make booking holidays a breeze – easy, affordable and totally stress-free. Whether our customers are craving a sun-soaked beach break, a scenic city escape, cheap holidays, or all-out luxury, we’ve got them covered. With big-name airlines, top hotels, exciting attractions and all the expert know-how, we\’re here to make it happen. All our customers need to do is pack their bags and get ready to relax and unwind – we take care of the rest. That\’s why we’re rated 4.7 on Trustpilot.
We’re now recruiting for a talented and proactive CRM Executive to join us in Kingston-upon-Thames. In this role you’ll help to drive conversion and retention through the delivery of highly targeted and personalised customer email marketing campaigns and behavioural automated lifecycles. After a recent brand refresh, we continue our journey to build awareness, inspire and engage our customers with the brand and support us in meeting our acquisition and retention goals. You’ll work as part of our talented, dynamic and award-winning Marketing team, where this role is pivotal in demonstrating the value of putting the customer at the heart of our organisation, while working to a fast paced and dynamic project plan. We’re looking for someone who is passionate, can use their initiative and has a collaborative approach to generate fresh ideas – and knows what is trending!
This is a hybrid role, working 3 days in the office and 2 days remotely each week.
Job Accountabilities
- Day-to-day operations of all customer email marketing campaigns and lifecycle journeys
- Liaise with key stakeholders to help plan, brief and implement tactical customer marketing campaigns
- Write and proof creative email copy and assist with website content
- Reactive approach to campaign delivery to ensure offers and travel announcements are broadcast ahead of our competitors
- Continually update and optimise automated customer lifecycle journeys
- Use A/B testing and email best practice to maintain and improve our overall engagement metrics
- Provide monthly and ad hoc analytical reports on website and campaign performance
- Maintain CRM calendars, roadmaps and marketing communication schedules
- Research best practice and competitor strategies that can provide a competitive advantage
Qualifications and Skills
- Excellent copywriting, editing and proof-reading skills
- Experience using an ESP – preferably Salesforce
- Basic HTML coding skills / experience editing email templates
- Experience with Adobe Dreamweaver, Photoshop and Canva
- Knowledge of Microsoft Office programs, such as Power Point and Excel
- Experience with content management systems, Google Analytics etc.
- A genuine interest in travel, ideally having worked in the travel industry
- A team player with a positive and proactive mindset
- Able to work well under pressure, as travel tends to be ever-changing and although we like to plan, it can have periods that are fast paced.
- Highly organised and a strong communicator
- Flexible and adaptable due to changing priorities
- Educated to degree level – a Marketing qualification would be advantageous
Location and How to Apply
Our office is based in Kingston-upon-Thames, just 5 minutes’ walk from Norbiton Station or 10-15 minutes from Kingston station offering good transport links from the Greater London area. We have some fantastic benefits, making us a great place to work:
Benefits
- 25 days annual leave, increasing to 28 days after 5 full years of service (+ bank holidays)
- Additional annual leave purchase scheme
- Company pension scheme
- Life assurance
- Low-cost health care for you and your family
- Employee Assistance programme
- Mental Health First Aiders
- Travel discounts – we have a dedicated Staff Travel Team to source the best deals for our people
- Ongoing development – we have an in-house People Development Team
- Industry/social events – including supplier events, office socials & parties and pop-up shops
- Cycle to work scheme
- Reward & recognition programme
- Belong programme – Employee Resource Groups (ERGs) that play a crucial role in implementing our DEI strategy
- Volunteer days – one day’s paid leave each year to volunteer with a registered charity
- dnata4good – supporting the local communities we work, live and thrive in
- Refer a friend scheme
- Free eye care tests
- Free Taste Card membership– offering discounts on dining out, movies, attractions, takeaways and online shopping
- Casual dress code
- Free tea and coffee, break out areas with free Wi-Fi
#J-18808-Ljbffr
CRM Executive employer: dnata Travel
Contact Detail:
dnata Travel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Executive
✨Tip Number 1
Get to know the company inside out! Research Travel Republic, their values, and what makes them tick. This way, when you chat with them, you can show off your knowledge and passion for the travel industry.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. A friendly chat can sometimes lead to insider tips or even a referral, which can give you a leg up in the application process.
✨Tip Number 3
Prepare for the interview by practising common questions and crafting your own unique stories that highlight your skills. Think about how your experience aligns with the role of CRM Executive and be ready to share those insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Travel Republic.
We think you need these skills to ace CRM Executive
Some tips for your application 🫡
Show Your Passion for Travel: When you're writing your application, let your love for travel shine through! Share any personal experiences or insights that connect you to the industry. We want to see that you’re not just looking for a job, but that you genuinely care about making holidays stress-free for our customers.
Tailor Your Copywriting Skills: Since this role is all about crafting engaging email campaigns, make sure to highlight your copywriting prowess. Use examples from your past work to demonstrate how you can create compelling content that resonates with customers. We’re keen on seeing your creativity in action!
Be Data-Driven: Don’t forget to mention your experience with analytics and A/B testing! We love candidates who can back up their creative ideas with data. Show us how you've used metrics to improve engagement in previous roles – it’ll really set you apart from the crowd.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at dnata Travel
✨Know Your Stuff
Before the interview, dive deep into Travel Republic's mission and values. Understand their approach to customer service and how they make booking holidays stress-free. This will help you align your answers with their goals and show that you're genuinely interested in the role.
✨Show Off Your Skills
Be ready to discuss your experience with email marketing campaigns and any tools you've used, like Salesforce or Adobe products. Prepare examples of how you've successfully driven engagement in previous roles, and don’t forget to mention your copywriting skills!
✨Be a Team Player
Since this role involves collaboration with various stakeholders, highlight your teamwork experiences. Share specific instances where you worked with others to achieve a common goal, especially in fast-paced environments like travel.
✨Stay Adaptable
The travel industry can change rapidly, so be prepared to discuss how you handle pressure and adapt to new situations. Share examples of times when you had to pivot quickly in your work, and emphasise your organisational skills to manage shifting priorities.