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For Companies At a Glance
- Tasks: Lead global paid media strategy and drive measurable growth across international markets.
- Company: Join a cutting-edge global organisation focused on digital transformation.
- Benefits: Enjoy a competitive salary, hybrid working, and opportunities for global career progression.
- Why this job: Make a real impact in a senior role with visibility at the highest level.
- Qualifications: 10+ years in digital marketing with expertise in paid media and team leadership.
- Other info: Collaborative culture that values innovation and continuous learning.
The predicted salary is between 43200 - 72000 ÂŁ per year.
VP – Performance Marketing (Paid Media)
Hybrid – London (3 days onsite)
We’re partnering with a global organisation at the cutting edge of digital transformation and B2B engagement, seeking an experienced VP of Performance Marketing (Paid Media) to lead the strategy and elevate best practice across international markets.
This is a senior group-level leadership role, responsible for defining how paid media delivers measurable growth and brand impact across the business. You’ll set the strategic direction for all paid media channels—search, social, and programmatic—while fostering excellence across internal teams and agency partners worldwide.
The role
- Establish a unified vision and roadmap for paid media performance across global business units.
- Build frameworks, standards, and governance models that drive consistency, quality, and innovation.
- Develop and lead a centre of excellence for paid media, empowering regional teams with tools, insights, and best practices.
- Oversee agency and platform partnerships, ensuring alignment, accountability, and continuous improvement.
- Define KPIs, measurement frameworks, and attribution models that connect marketing performance to business results.
- Collaborate with senior commercial and marketing leaders to translate strategy into scalable, high-impact campaigns.
About you
- 10+ years of leadership experience in digital and performance marketing within large, complex, or global organisations.
- Deep expertise in paid media—spanning paid search, social, and programmatic—with a track record of driving ROI and efficiency.
- Skilled in developing global frameworks, managing agencies, and leading diverse teams.
- Data-driven and commercially minded, with a passion for innovation and continuous improvement.
- Excellent communicator and influencer who can align stakeholders and inspire collaboration across functions.
What’s on offer
- Senior strategic remit with visibility at the highest level of the organisation.
- Hybrid working model (London HQ, 3 days in office).
- Collaborative, forward-thinking culture with a focus on innovation and learning.
- Competitive salary and benefits, plus opportunities for global career progression.
If you’re a performance marketing leader who thrives on setting vision, building capability, and delivering results at scale, we’d love to hear from you.
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
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VP of Performance Marketing employer: DNA Recruit
Contact Detail:
DNA Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP of Performance Marketing
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can help you land that VP role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies highlighting your past successes in performance marketing. We want to see how you've driven ROI and efficiency—make it easy for potential employers to see your impact.
✨Tip Number 3
Prepare for interviews by brushing up on the latest trends in paid media. We recommend having a few innovative ideas ready to discuss, showing that you’re not just keeping up but leading the charge in digital transformation.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand—let’s make this happen together!
We think you need these skills to ace VP of Performance Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of VP of Performance Marketing. Highlight your experience in paid media and leadership roles, showcasing how you've driven ROI and efficiency in previous positions.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for performance marketing and how you can elevate best practices across international markets. Be sure to connect your past experiences with the responsibilities outlined in the job description.
Showcase Your Data-Driven Mindset: Since this role is all about measurable growth, make sure to include specific examples of how you've used data to inform your marketing strategies. We want to see your analytical skills in action!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at DNA Recruit
✨Know Your Numbers
As a VP of Performance Marketing, you’ll need to demonstrate your data-driven mindset. Brush up on key metrics and KPIs relevant to paid media, such as ROI, CPA, and CTR. Be ready to discuss how you've used these metrics to drive growth in previous roles.
✨Showcase Your Strategic Vision
Prepare to articulate your vision for paid media performance. Think about how you would establish frameworks and governance models. Share examples of how you've successfully led teams to innovate and improve performance in past positions.
✨Foster Collaboration
This role requires excellent communication skills. Be prepared to discuss how you’ve aligned stakeholders and inspired collaboration across functions. Highlight specific instances where your leadership has brought diverse teams together to achieve common goals.
✨Stay Ahead of Trends
The digital landscape is always evolving. Research the latest trends in paid media, including emerging platforms and technologies. Bring fresh ideas to the table during your interview, showing that you’re not just keeping up but are also a thought leader in the space.
