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- Tasks: Lead sales and marketing strategies for immersive events, driving revenue growth and team collaboration.
- Company: Established experiential production agency with a focus on creativity and innovation.
- Benefits: Competitive salary, diverse work environment, and opportunities for professional development.
- Why this job: Shape the future of immersive experiences and make a significant impact in a creative industry.
- Qualifications: Proven leadership in sales or marketing within experiential or creative sectors.
- Other info: Join a dynamic team committed to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
We are working with a well-established experiential and immersive production agency as they hire a Director of Sales & Marketing to lead their full commercial function. This is a senior strategic role overseeing sales, business development, marketing, sponsorship, and the commercial success of their immersive events portfolio. You’ll be responsible for driving revenue growth, elevating market presence, and ensuring all commercial teams operate as one cohesive engine. This includes leading the sales strategy, shaping marketing direction, and connecting the dots between Business Development, Marketing, Account Management, and the wider creative and production departments.
Responsibilities:
- Shape and deliver the company’s commercial and sales strategy, driving revenue growth across experiential builds, installations, and immersive events.
- Lead, mentor, and develop teams across sales, BD, and marketing, ensuring they work collaboratively toward shared commercial goals.
- Oversee the full sales pipeline – lead generation, pitching, proposals, negotiation, and closing – ensuring strong conversion rates at every stage.
- Build and maintain relationships with brands, agencies, venues, sponsors, tourism bodies, and cultural partners.
- Develop commercial packages for immersive experiences, including sponsorship models, pricing structures, group sales, and corporate hire opportunities.
- Work closely with creative and production teams to shape sellable concepts, ensure feasibility, and align commercial expectations with delivery.
- Own the marketing strategy, overseeing digital campaigns, social content, PR, paid activity, and CRM to support both brand awareness and revenue targets.
- Ensure marketing, BD, and account management are aligned, with clear handovers and a unified approach to client acquisition and retention.
- Use data, forecasting, and market insight to refine targeting, pricing, and campaign strategies.
About you:
- Senior commercial, sales, or marketing leadership experience within experiential, events, creative production, or related sector.
- Strong track record of revenue growth, pipeline leadership, and building high-performing teams.
- Excellent communicator and relationship builder with experience working across multiple stakeholder groups.
- Strategic, commercially sharp, and able to translate creative ideas into clear, sellable offerings.
- Comfortable in a fast‑paced, hands‑on, creative environment.
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Director of Sales & Marketing in Manchester employer: DNA Recruit
Contact Detail:
DNA Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Sales & Marketing in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream role!
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website that highlights your achievements in sales and marketing. Use case studies from your past experiences to demonstrate how you've driven revenue growth and led successful teams.
✨Tip Number 3
Prepare for interviews by researching the company and its projects. Understand their market presence and think about how you can contribute to their commercial success. Tailor your pitch to show how your skills align with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s a great way to ensure your application gets the attention it deserves. Let’s get you that Director of Sales & Marketing role!
We think you need these skills to ace Director of Sales & Marketing in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Director of Sales & Marketing role. Highlight your experience in sales, marketing, and team leadership, especially in experiential or creative production. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share specific examples of how you've driven revenue growth and led teams to success in similar environments.
Showcase Your Strategic Thinking: In your application, demonstrate your strategic mindset. Discuss how you've shaped sales strategies or marketing directions in the past. We love candidates who can connect the dots between different departments and drive cohesive commercial success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at DNA Recruit
✨Know Your Numbers
As a Director of Sales & Marketing, you'll need to demonstrate your understanding of revenue growth and sales strategies. Brush up on key metrics related to sales pipelines, conversion rates, and market insights. Be ready to discuss specific examples where you've driven revenue or improved performance in previous roles.
✨Showcase Your Leadership Style
This role involves leading and mentoring teams, so it's crucial to articulate your leadership approach. Prepare anecdotes that highlight how you've developed high-performing teams and fostered collaboration across departments. Think about how you can connect your leadership style to the company's goals.
✨Connect the Dots
The job requires a strong connection between sales, marketing, and creative teams. Be prepared to discuss how you've successfully aligned different functions in past roles. Bring examples of how you've worked with creative teams to shape sellable concepts and ensure commercial viability.
✨Be Data-Driven
In this fast-paced environment, using data to inform decisions is key. Familiarise yourself with how you've used data and market insights to refine strategies in the past. Be ready to discuss specific tools or methodologies you've employed to forecast trends and drive successful campaigns.
