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For Companies At a Glance
- Tasks: Engage potential clients through LinkedIn, email, and calls to book discovery meetings.
- Company: Join a dynamic digital agency focused on innovative marketing solutions.
- Benefits: Enjoy a competitive salary, performance bonuses, and hybrid work options.
- Why this job: Be part of an exciting commercial shift and make a real impact in sales growth.
- Qualifications: 4+ years in lead generation or outbound sales, with knowledge of digital marketing.
- Other info: Diversity and inclusion are valued; referral bonuses available for successful candidates.
The predicted salary is between 32000 - 45000 £ per year.
DNA Recruit are working with a growing Digital Agency seeking a talented Lead Generation Specialist to support their sales growth ambitions across the UK mid-market. This agency is undergoing an exciting commercial shift and is on the lookout for a proactive, confident, and experienced meeting booker to fuel their pipeline with qualified discovery calls. With a suite of in-demand digital services and a strong operational backbone, they need a natural hunter who thrives in outbound and knows how to cut through the noise.
Responsibilities:
- Proactively identify and engage prospective clients through platforms such as LinkedIn, email outreach, and phone calls, supported by data-driven tools.
- Build tailored, multi-touch outreach sequences to initiate meaningful conversations with senior decision-makers.
- Qualify prospects using structured frameworks and schedule high-quality discovery calls for the wider sales team.
- Promote a range of high-value digital solutions, including marketing retainers, media campaigns, and web & software development services.
- Maintain accurate and up-to-date CRM records and share relevant insights with internal teams to inform campaign and content strategies.
Requirements:
- 4+ years in lead generation, or outbound sales roles within a Digital/Marketing Agency.
- Knowledge of SEO, Paid Media, Creative, and Web services.
- Proven track record in lead generation for Digital Marketing solutions (Paid Media, SEO, PPC).
- Confident with tools like HubSpot, LinkedIn Sales Navigator, Lemlist, Apollo, or similar.
Location: London/Hybrid
Salary: £40K–£45K base + performance bonus
Job Type: Full-Time, Permanent
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Lead Generator employer: DNA Recruit
Contact Detail:
DNA Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Generator
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and lead generation. Understanding the nuances of SEO, Paid Media, and other services will help you engage more effectively with potential clients and demonstrate your expertise during conversations.
✨Tip Number 2
Utilise LinkedIn to its fullest potential. Connect with industry leaders and join relevant groups to expand your network. Engaging with posts and sharing insightful content can position you as a knowledgeable candidate in the lead generation space.
✨Tip Number 3
Practice your outreach techniques. Whether it's through email or phone calls, being confident and personable is key. Role-playing with a friend or colleague can help you refine your pitch and prepare for real interactions with decision-makers.
✨Tip Number 4
Stay organised and keep track of your outreach efforts. Using CRM tools like HubSpot or Apollo effectively will not only help you manage your leads but also showcase your ability to maintain accurate records, which is crucial for this role.
We think you need these skills to ace Lead Generator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in lead generation and outbound sales, particularly within digital marketing. Use specific examples that demonstrate your success in booking meetings and engaging with senior decision-makers.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and the agency's needs. Mention your familiarity with tools like HubSpot and LinkedIn Sales Navigator, and explain how your proactive approach can contribute to their sales growth.
Showcase Relevant Skills: In your application, emphasise your knowledge of SEO, Paid Media, and other digital services. Provide concrete examples of how you've successfully generated leads in these areas to demonstrate your expertise.
Follow Up: After submitting your application, consider sending a polite follow-up email to express your continued interest in the position. This shows initiative and can help keep your application top of mind for the hiring team.
How to prepare for a job interview at DNA Recruit
✨Know Your Digital Services
Familiarise yourself with the agency's suite of digital services, including SEO, Paid Media, and web development. Being able to discuss these confidently will show your understanding of the industry and how you can contribute to their sales growth.
✨Demonstrate Your Lead Generation Skills
Prepare examples from your past experience where you've successfully generated leads or booked meetings. Highlight specific tools you've used, like HubSpot or LinkedIn Sales Navigator, to showcase your proficiency in lead generation.
✨Tailor Your Approach
Research the company and its target market. Be ready to discuss how you would build tailored outreach sequences to engage prospective clients effectively. This shows that you can think strategically about lead generation.
✨Showcase Your Data-Driven Mindset
Be prepared to talk about how you use data to inform your outreach strategies. Discuss any frameworks you’ve used to qualify prospects and how you maintain CRM records, as this is crucial for the role.
