An established B2B business that works with leading technology brands is looking for a Senior Marketing Manager to lead its marketing function.
Reporting to the Managing Director, the role covers marketing strategy and hands‑on delivery, with a strong focus on digital performance: Google Ads, in‑house SEO and website conversion. The role has one direct report, the Marketing Assistant, and works closely with the Sales team, Website Designer and Web Onboarding Assistant.
Key responsibilities
- Lead marketing for the business, with full ownership of marketing activity and regular updates to the Managing Director
- Develop and deliver the annual marketing strategy, and manage the budget and external suppliers
- Line manage, mentor and coach the Marketing Assistant
- Manage Google Ads hands‑on across Search, Performance Max and Demand Gen, including co‑funded campaigns with partner brands
- Deliver SEO in‑house, covering technical, on‑page, content and local SEO
- Improve website conversion rates, working with the Website Designer on landing pages, user journeys and forms
- Produce the monthly newsletter, weekly e‑shots and reactive mailers
- Direct social media and content activity
- Deliver and report on co‑funded campaigns with partner brands
- Work closely with the Head of Sales on campaign priorities and lead handover
- Report monthly on spend, leads, cost per lead, conversion rate and ROI
- Proven experience in a marketing leadership role, balancing strategy with hands‑on delivery, ideally as the most senior marketer in an in‑house team reporting to a director or MD
- A track record of mentoring and developing junior team members
- Hands‑on Google Ads experience across Search, Performance Max and Demand Gen
- Hands‑on SEO and website conversion rate optimisation experience
- GA4, Google Search Console and email marketing platforms
- B2B marketing experience, working closely with a sales team
- Budget management and ROI reporting
- Partner, channel or co‑funded marketing
- E‑commerce or trade website experience
- CRM and marketing automation
- Google Ads certification, CIM qualification or a marketing degree
This role suits someone practical and commercially focused who is happy to take ownership without close supervision. It’s a chance to run the marketing function with real autonomy and the backing of the MD.
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Senior Marketing Manager in Kempston employer: DNA Recruit
As a leading agency at the forefront of strategy, content, and performance, we pride ourselves on fostering a dynamic work culture that thrives on collaboration and innovation. Our hybrid work model offers flexibility while ensuring our team members engage directly with high-profile F&B brands, providing ample opportunities for professional growth and development. With a strong benefits package and a commitment to diversity and inclusion, we are dedicated to creating a rewarding environment where every employee can excel.
