At a Glance
- Tasks: Lead strategic thinking in sports marketing and sponsorship, driving creative impact and measurable results.
- Company: Fast-growing Creative Sports Marketing Agency in London with a focus on innovation.
- Benefits: Competitive salary up to £100k, 10% bonus, and hybrid working model.
- Other info: Join a diverse team and stay ahead of industry trends like AI and digital transformation.
- Why this job: Shape the future of sports marketing while collaborating with major global brands.
- Qualifications: 10 years of senior strategic experience, ideally in sports or creative agencies.
The predicted salary is between 60000 - 84000 £ per year.
Are you a Head of Strategy looking for an opportunity to shape the future of sports marketing and sponsorship? DNA Recruit is working for a fast‑growing, creatively driven Creative Sports Marketing Agency that brings together world‑class strategy, creativity and sponsorship expertise. Working at the intersection of sport, culture, data and innovation, the agency partners with major global brands and rights holders to deliver fame‑driving, commercially effective work. Reporting directly into senior leadership, this role plays a critical part in defining the agency’s strategic direction while influencing clients, creative output and commercial growth.
About the Role
As Head of Strategy, you will lead strategic thinking across brand, campaign and sponsorship activity, ensuring every piece of work delivers cultural relevance, creative impact and measurable business results. You’ll work closely with creative, data, CX and media teams to bring integrated ideas to life, while acting as a trusted strategic partner to senior clients. This is a highly visible leadership role, blending strategic rigour with innovation, audience insight and commercial acumen.
Key responsibilities include:
- Setting and leading strategy across brand, creative, sponsorship and integrated campaigns
- Embedding strategic thinking into the creative process to drive fame, effectiveness and ROI
- Leading cross‑functional teams across planning, insight, data, creative and media
- Developing sponsorship and activation strategies grounded in audience insight and measurement
- Acting as a senior strategic advisor to clients, building long‑term partnerships and unlocking organic growth
- Leading workshops on positioning, segmentation, effectiveness and innovation
- Shaping thought leadership and distinct strategic points of view for the agency
- Building, mentoring and developing a high‑performing strategy team
- Staying ahead of industry trends including AI, digital transformation and evolving fan experiences
Skills and Experience Required
- 10 years’ senior strategic experience, ideally within sport, sponsorship or creative agencies
- Strong understanding of sports culture, sponsorship models and audience measurement on a global scale
- Proven leadership experience with the ability to inspire, mentor and grow teams
- Commercially minded, with a track record of delivering measurable impact
- Confident senior client operator with excellent stakeholder management skills
- Highly skilled in turning data and insight into powerful strategic direction
- Experience delivering integrated, multi‑channel campaigns
- Strong communication and presentation skills
- Exposure to AI, synthetic data or digital innovation is a plus
- A genuine passion for sport and sports culture
Salary & Location
Salary: Up to £100k 10% bonus
Location: London (Hybrid – 3 days per week in the office)
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds. Unfortunately, due to the high number of applications received, we are unable to respond to all unsuccessful candidates.
Head of Strategy employer: DNA Recruit
As a leading Creative Sports Marketing Agency based in London, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our employees benefit from a hybrid working model, competitive salary packages, and opportunities for professional growth through mentorship and collaboration with industry experts. Join us to shape the future of sports marketing while working with major global brands in an environment that values your insights and contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Strategy
✨Dive Into Corporate Strategy Communities
Get yourself involved in online communities or forums focused on corporate strategy. Places like LinkedIn groups or specific Slack channels can hook you up with industry insights, trends, and many potential job leads. Don't hesitate to share your thoughts or ask questions; it’ll boost your visibility!
✨Attend Industry Conferences and Events
Keep an eye out for corporate strategy conferences or networking events in your area (or online!). These gatherings are gold mines for meeting hiring managers and making impactful connections. Plus, having a few good conversations can lead to job referrals at companies like DNA Recruit!
✨Showcase Your Strategy Skills
Create content that showcases your knowledge of corporate strategy—think reports, blogs, or even video discussions. Sharing these on platforms like LinkedIn or Medium can demonstrate your expertise and make you stand out to employers looking for fresh talent.
✨Apply Directly Through Our Website
Don’t forget to apply for the Head of Strategy position at DNA Recruit via our website! This shows your genuine interest, and who knows, you might just land that interview in a matter of days. Keep your application focused on how you can add value to their strategy team.
We think you need these skills to ace Head of Strategy
Some tips for your application 🫡
Show Us Your Strategic Thinking:When crafting your CV and cover letter, highlight your strategic analysis skills. Focus on past experiences where you've effectively assessed market trends or made impactful recommendations. Evidence-based achievements, like improving processes or contributing to significant projects, will help us see your potential for driving corporate strategy at DNA Recruit.
Tailor Your Narrative:Don’t just send us a generic application! Personalise your cover letter by connecting your experiences and aspirations to DNA Recruit’s mission and goals. We love seeing candidates who genuinely understand what we do; share how your vision aligns with ours and what you can bring to the table.
Highlight Relevant Academic Credentials:In your CV, make sure to showcase your academic background, especially if you have qualifications in business, economics, or analytics. We appreciate candidates who can back up their skills with relevant degrees or certifications, so don’t be shy about flaunting those achievements!
Utilise Professional Language:While we want you to be yourself, remember that corporate strategy roles demand a level of professionalism in communication. Use clear and concise language in your application materials, ensuring that your ideas come across as well-structured and sophisticated. It’s all about making a great impression right from the written application stage!
How to prepare for a job interview at DNA Recruit
✨Master the Numbers
Corporate strategy often involves data analysis and financial forecasting. Brush up on your quantitative skills, and be prepared to handle case studies or numerical problems during the interview. We might get questions about how to approach market trends or assess the performance of a hypothetical company — so practice these scenarios!
✨Know Your Frameworks
Familiarity with strategic frameworks like SWOT, PESTLE, or Porter’s Five Forces can set you apart. We should be ready to discuss how we’d apply these tools to real-world business situations — maybe even relating them to DNA Recruit. This shows we’re not just theory-happy but can articulate our practical application.
✨Engage in Strategic Conversations
In a full-time role like this, it’s crucial to show that we're engaged and informed about current trends in the industry. Keep up with major news and prepare to discuss how recent developments could impact strategic decisions at DNA Recruit. This will demonstrate our passion and proactive approach to the field.
✨Showcase Relevant Experience
Whether through internships or projects, we should highlight any experience that relates to corporate strategy. Have specific examples ready to talk about how we’ve contributed to strategic growth or improvements. It's about showcasing our unique journey and how it will bring value to DNA Recruit.
