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For Companies At a Glance
- Tasks: Drive new business and manage high-value client accounts in a dynamic marketing environment.
- Company: Join DNA Recruit, a leader in connecting brands with the UK’s marketing community.
- Benefits: Competitive salary up to £65K plus uncapped bonuses and hybrid working options.
- Why this job: Make a real impact in the marketing world through innovative live events and partnerships.
- Qualifications: 5+ years in B2B sponsorship sales with strong negotiation and presentation skills.
- Other info: Diverse and inclusive workplace with excellent networking opportunities.
The predicted salary is between 43200 - 78000 £ per year.
DNA Recruit has partnered with a top-tier UK Marketing Festival, bringing together senior marketers, agency leaders, and brands through dynamic live events and experiential activations. From major London and northern events to year-round content and lead‑generation platforms, this organisation enables brands to connect, engage, and grow their influence with the UK’s marketing community.
The Role
We’re looking for a commercially driven Account Director with B2B sponsorship experience in live events and activations. You will drive new business, manage high‑value client accounts, and deliver creative, high‑impact partnership solutions across live events, content programmes, and experiential activations. This is a strategic, consultative sales role where your commercial insight, client relationships, and creativity will directly impact revenue and client success.
Key Responsibilities
- Sell sponsorship and partnership packages across live events, hybrid programmes, and content initiatives
- Identify, prospect, and secure new B2B clients
- Own and grow a portfolio of senior marketing and agency accounts
- Develop tailored commercial strategies combining live experiences, content, and lead‑generation
- Lead renewals, upsells, and multi‑channel partnership growth
- Collaborate with internal teams (content, marketing, production, operations) to ensure seamless delivery
- Represent the organisation at industry events and networking opportunities
- Report on campaign performance, ROI, and growth opportunities
Requirements
- 5+ years’ experience in B2B Sponsorship Sales within Events, Live Activations, or Experiential Marketing
- Proven track record of hitting revenue targets and growing accounts
- Strong network of senior marketing, agency, or commercial contacts
- Excellent negotiation, pitching, and presentation skills
- Commercially minded, creative, and solution‑oriented
- Comfortable managing multiple high‑value accounts in a fast‑paced environment
Salary
Up to £65K + Uncapped Bonus
Location
London/Hybrid (1 day on‑site)
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds. Although we try to respond to all applications, unfortunately, due to the high number we receive, we are unable to respond to all of those who are unsuccessful.
Referral Bonus
We offer up to £250 in vouchers for any referrals who pass their probationary period, so if you know anyone who might be interested please forward the link to the job advert to them.
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Account Director in England employer: DNA Recruit
Contact Detail:
DNA Recruit Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Director in England
✨Network Like a Pro
Get out there and mingle! Attend industry events, meet-ups, and networking opportunities. The more people you connect with, the better your chances of landing that Account Director role.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your success stories and how you've driven revenue in past roles. Let them see the value you can bring to their team.
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their needs. Research DNA Recruit and their events, and come prepared with ideas on how you can help them grow their client accounts.
✨Follow Up
After meeting someone or applying, don’t just sit back and wait. Send a friendly follow-up message to express your interest and keep the conversation going. It shows you're keen and proactive!
We think you need these skills to ace Account Director in England
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Account Director role. Highlight your B2B sponsorship experience and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Show Off Your Creativity: This role is all about delivering creative, high-impact solutions. Don’t be shy about showcasing your innovative ideas in your application. We love seeing candidates who think outside the box and can bring fresh perspectives to the table.
Highlight Your Network: Since this position involves managing high-value client accounts, make sure to mention your connections within the marketing and agency sectors. We’re looking for someone who can leverage their network to drive new business and grow existing accounts.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s the quickest way for us to receive your application and start the conversation about how you can fit into our dynamic team!
How to prepare for a job interview at DNA Recruit
✨Know Your Stuff
Before the interview, dive deep into DNA Recruit and their role in the marketing festival scene. Familiarise yourself with their past events, key clients, and any recent news. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Network
As an Account Director, your connections matter. Be ready to discuss your existing network of senior marketing and agency contacts. Share specific examples of how these relationships have led to successful partnerships or revenue growth in your previous roles.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and creativity. Think of scenarios where you've had to develop tailored commercial strategies or overcome challenges in managing high-value accounts. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
✨Demonstrate Your Commercial Mindset
Highlight your understanding of B2B sponsorship sales and how it drives revenue. Be prepared to discuss your approach to identifying new clients and upselling to existing ones. Show them that you’re not just a salesperson, but a strategic partner who can contribute to their growth.
