At a Glance
- Tasks: Lead a flagship retail account and drive strategic growth.
- Company: Award-winning brand experience agency with a focus on innovation.
- Benefits: Competitive salary up to £90,000 plus bonus and career development opportunities.
- Other info: Join a diverse team committed to excellence and continuous improvement.
- Why this job: Shape the future of retail experiences and make a real impact.
- Qualifications: Senior-level experience in marketing or retail with strong leadership skills.
The predicted salary is between 90000 - 90000 £ per year.
Are you a Commercial Lead looking for an exciting new opportunity? DNA Recruit are working with an award-winning brand experience agency seeking a commercially minded and strategically driven Commercial Lead to lead a flagship retail account. This is a senior leadership opportunity for an experienced client services professional to drive account growth, strengthen senior client relationships and bring client development and delivery teams together to deliver outstanding results.
About the Role
As Commercial Lead, you will take strategic and commercial ownership of a major retail account, acting as a trusted partner to senior client stakeholders and leading the development of a high-performing, integrated account team. Working closely with client development, delivery, creative and operational teams, you will shape account strategy, identify new revenue opportunities and ensure campaigns deliver measurable commercial impact. You will combine strong financial acumen and client leadership with a deep understanding of retail environments, shopper behaviour and omnichannel activation. The role will also involve developing long-term growth plans, driving innovation across retail media and experiential, and using insight and performance data to continually improve campaign effectiveness.
Responsibilities
- Lead the strategic direction and commercial performance of a major retail client account, aligning activity with client objectives and business priorities.
- Develop and execute long-term account growth plans, identifying opportunities to expand services, increase revenue and strengthen the client partnership.
- Build trusted relationships with senior stakeholders, providing proactive recommendations and commercially focused strategic guidance.
- Lead, coach and develop multidisciplinary client development and delivery teams, fostering collaboration, accountability and high performance.
- Oversee the planning and delivery of integrated retail, shopper marketing, sampling, experiential and brand activation campaigns.
- Use shopper insights, behavioural data and category knowledge to develop effective strategies that improve customer engagement, conversion and retail performance.
- Manage budgets, revenue forecasts, profitability, margins and resource planning, ensuring strong financial control and accurate reporting.
- Drive innovation across retail media, digital and physical experiences, new activation formats and data-led solutions.
- Establish effective account processes, governance and reporting frameworks, ensuring campaigns are delivered on time, within budget and to the highest standards.
- Monitor campaign performance, identify opportunities for optimisation and demonstrate measurable value through sales uplift, ROI and other relevant KPIs.
- Work collaboratively across creative, strategy, operations and wider agency teams to deliver consistent quality and continuous improvement.
Skills and Experience Required
- Significant senior-level experience within a marketing, advertising, experiential, shopper marketing, retail or brand experience agency.
- Proven experience leading major retail client accounts, ideally with an embedded or head office-based client partnership.
- Strong understanding of retail environments, store operations, shopper behaviour, category dynamics and in-store execution.
- Experience working with major retailers, ideally across grocery, health, beauty, pharmacy or high street environments.
- A strong track record of growing existing client accounts, identifying new opportunities and expanding commercial partnerships.
- Excellent commercial and financial management skills, including budgeting, forecasting, profitability and margin control.
- Demonstrable experience leading, motivating and developing multidisciplinary teams.
- Strong understanding of retail marketing, experiential campaigns, sampling, shopper engagement and omnichannel activation.
- Strategic and analytical thinking, with the ability to translate insight and data into actionable plans and measurable outcomes.
- Experience managing complex campaign delivery, including logistics, staffing, compliance, risk and operational requirements.
- Excellent stakeholder management, communication and presentation skills, with confidence operating at senior client and agency level.
- A creative, solution-focused approach, with a passion for innovation, continuous improvement and delivering measurable results.
- Strong organisational skills and the ability to manage multiple priorities in a fast-paced, high-profile environment.
- A degree or equivalent qualification in a relevant subject.
Salary: Up to £90,000 per annum plus bonus
Location: Midlands
DNA is committed to promoting a diverse and inclusive community and welcomes applications from candidates of all backgrounds.
Commercial Lead - Brand Experience Agency – Midlands in Devon employer: DNA Recruit
As a leading agency at the forefront of strategy, content, and performance, we pride ourselves on fostering a dynamic work culture that thrives on collaboration and innovation. Our hybrid work model offers flexibility while ensuring our team members engage directly with high-profile F&B brands, providing ample opportunities for professional growth and development. With a strong benefits package and a commitment to diversity and inclusion, we are dedicated to creating a rewarding environment where every employee can excel.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Lead - Brand Experience Agency – Midlands in Devon
✨Show Your Creative Side
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We think you need these skills to ace Commercial Lead - Brand Experience Agency – Midlands in Devon
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DNA Recruit. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DNA Recruit:Show us that you’ve done your homework! In your application, briefly mention what you admire about DNA Recruit’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DNA Recruit
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DNA Recruit will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At DNA Recruit, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
