Company OverviewDNA Payments is a rapidly growing FinTech organisation, established in 2018. PurposeThe role will be responsible for redefining DNA's overall Go-to-Market and Demand Generation Strategy alongside more traditional management of day-to-day comms, brand messaging, and multi-channel content. The Role will champion a commercial mindset across the marketing organisation. You will be Responsible ForYou will own marketing's end-to-end strategy, with particular focus on turning the marketing engine into a measurable source of qualified pipeline and new business growthThe role has three core specialisms. Search (SEO and AI-driven search) builds durable, low-cost inbound demand. You will work closely with Sales, Partnerships, Product and Tech, and lead the marketing team day-to-day. Key ResponsibilitiesDemand GenerationBuild and run a full-funnel demand plan, with pipeline and MNR targets agreed with each commercial pillarDesign and run multi-channel campaigns across paid search, paid social, email, events, partner co-marketing and account-based marketing for corporate targetsOversee and manage DNA's Event StrategyOwn lead scoring, lifecycle stages and the MQL-to-SQL handover, with service levels agreed with SalesManage the marketing budget against cost per lead, cost per acquisition and return on spendMarketing with AIDefine the role of AI as a core marketing tool going forward to scale content, personalisation, audience research, and campaign optimisationOptimise for AI-driven search so DNA's brand appears in AI overviews and assistant answersMake sure AI use meets data protection (UK GDPR), FCA financial promotion rules and brand standardsTrain the team so AI becomes everyday practice. Digital marketing channelsOwn organic search strategy: technical SEO, and on-page content,Build keyword and search-based content plans aligned to the commercial priorities of each pillar. Partner with Tech to measure and improve site performanceReport and improve web traffic performancePlan and manage automated marketing communication journeysContentOwn and define content strategy (including tone of voice and alignment to Brand Messaging across all merchant materials, templates and printed/digital graphics and media).Work in partnership with Products and Technology as part of practical execution of brand messaging to multiple media formats across customers platformsOngoing day-to-day management of content (ensuring consistency of brand messaging and positioning) across all channels including digital, written and video formats (as well as supporting Commercial Leads with Case Studies, GTM Content, Web Landing Pages, and Campaign Content)CommunicationsOwn DNA's communications Strategy including the Communications Calendar, Product Launch Communications, Merchant Communications, PR, Corporate Announcements, Internal Comms, Incident Comms, and Regulatory/Legal CommunicationsLeadership and operationsLead, hire and develop the marketing teamWork proactively with Products and Technology as part of: Ongoing Brand Development across multiple merchant touchpoints – both on and offlineOngoing improvements and changes to cross-channel merchant experiencesPrioritisation of ongoing development work, particularly in relation to DNA's Digital Platforms. In line with the commercial agendaOngoing analysis of digital performanceDelivery of automation improvements (delivery of tooling including NPS, Surveys, Salesforce automations, and merchant lifecycle communications)Experience and skillsEssential3+ years' experience leading a marketing team with a strong track record of building demand generation that delivered strong revenue growthStrong digital marketing expertise (SEO, GEO, management of digital content)Hands-on use of AI tools in marketing (design systems, generative AI for content)Deep knowledge of marketing analytics, segmentation, and customer lifecycle marketingPrevious experience in account-based marketingAbility to demonstrate how data insight has driven previous marketing decisionsClear communicator who works well with commercial teamsDesirableExperience in payments, fintech or financial servicesExperience marketing to SMEs, partners/ISVs and enterprise accountsExperience in UX/UI performanceExperience in building automated communication journeysWhat's in it for you? Life AssuranceRide to work 25 days holiday per yearWorkplace PensionPrivate Medical Employee Assistance Programme
Marketing CRM Lead in London employer: DNA Payments
At DNA Payments, we pride ourselves on being an exceptional employer that fosters a supportive and dynamic work culture. Our Sales Academy offers comprehensive training and development opportunities, ensuring that you not only gain valuable skills but also have clear pathways for career progression within the company. With benefits like private medical insurance, a generous holiday allowance, and a focus on employee well-being, we are committed to creating a rewarding environment for our team members, all while working remotely in a flexible setting.
