Location: London/RemoteReporting To: Head of MarketingCompany OverviewDNA Payments is a rapidly growing FinTech organisation, established in 2018. We are one of the UK’s largest independent payment providers, supporting over 60,000 merchants and processing more than 1.2 billion in transactions each month. Our mission is to simplify and enhance the way businesses accept payments through innovative and reliable solutions.The opportunity We have identified an opportunity to enhance DNA’s go to market approach through the introduction of a Demand Generation Framework.PurposeThe role will be responsible for the delivery and execution of DNA’s demand generation strategy.You will be Responsible ForWorking alongside the Head of Marketing to drive inbound leads to DNA through a demand generation engine that you will define, optimise and execute as part of DNA’s always on approach to marketing.You will work closely with Sales, Partnerships, Product and Tech, as part of delivering an always on approach to demand generation.Key ResponsibilitiesDemand GenerationBuild and execute a full-funnel demand plan, with pipeline and MNR targets agreed with the Head of Marketing.Design and run multi-channel campaigns across paid search, paid social, email, events, partner co-marketing and ac-count-based marketing for corporate targetsMarketing with AIUtilise AI as a core marketing tool as part of delivery of scalable content, personalisation, audience research, and cam-paign optimisationOptimise for AI-driven search so DNA’s brand appears in AI overviews and assistant answersMake sure AI use meets data protection (UK GDPR), FCA financial promotion rules and brand standardsSearch and leads engine optimisationExecute performance-driven strategy: technical SEO, GEO, and on-page contentBuild keyword plans aligned to the commercial priorities of each pillarSupport the Head of Marketing as part of ongoing work with Tech to measure and improve site performanceOngoing monitoring, measure overall web traffic performance and users behaviour to ensure ongoing improvement of customers platformsLeadership and operationsWork alongside the Head of Marketing and Content Team as part of all go-to-market and demand generation activitiesExperience and skillsEssential2+ years’ experience in demand generationHands-on use of AI tools in marketing and AI search visibilityPrevious experience of Account Based Marketing beneficialExperience in analysing data as part of demand optimisationExperience with communication channels automationsExperience in analytics-driven communications channels managementClear communicator who works well with commercial teamsDesirableExperience in payments, fintech or financial services.Experience marketing to SMEs, partners/ISVs and enterprise accountsWhat’s in it for you?You’ll work with a collaborative team and will join a fast-growth fintech where you’ll get the chance to learn and develop. If that’s not enough, you’ll also receive the following benefits:Life AssuranceRide to work 25 days holiday per yearWorkplace PensionPrivate Medical Employee Assistance ProgrammeWe value ambition, curiosity, and honesty – it’s in our DNA.
Demand Generation Specialist employer: DNA Payments
At DNA Payments, we pride ourselves on being an exceptional employer that fosters a supportive and dynamic work culture. Our Sales Academy offers comprehensive training and development opportunities, ensuring that you not only gain valuable skills but also have clear pathways for career progression within the company. With benefits like private medical insurance, a generous holiday allowance, and a focus on employee well-being, we are committed to creating a rewarding environment for our team members, all while working remotely in a flexible setting.
