Marketing Manager in Great Yarmouth

Free Daily Parking. Established and international brand. Hybrid working (3 days in the office). Excellent benefits package and incentives.

About the Role:

Our client is heavily reliant on their online traffic, via their ecommerce platform. The most essential background they are looking for is exposure (and success) at other ecommerce businesses. Hybrid for this role ideally means a 3/2 work pattern, with 3 days in the office. This is also negotiable but our client has a young team who would benefit from hands-on management. However, they are happy to look at more remote candidates with a looser pattern.

The role currently has two direct reports, one freelancer, and will be responsible for our external agencies (currently one but probably two by the time recruitment takes place). The direct reports are:

• Content marketer - responsible for our content and photography output
• Marketing assistant - website admin, social media, photography support, reporting
• Freelancer - email marketing

As their Marketing Manager you will lead and inspire the in-house marketing team across a diverse group of businesses. We are looking for someone who has experience in planning effective strategies that will drive growth. The business is looking for someone with experience in a B2B environment, that can generate leads through various channels including email, social media, content, website and be creative doing it!

You will have the exciting challenge of creating multi-channel campaigns to build brand awareness. This role blends digital marketing expertise with strategic leadership and stakeholder collaboration, making it ideal for a candidate who excels at balancing creative and analytical approaches. This role will take the lead in the development and delivery of the marketing for the overall brand messaging as well as the three primary income streams, and one e-commerce platform. This role holds full budgetary control for the marketing function. In addition to this, the Marketing Manager will also oversee all external contributors, including PR, photography and videography.

Key Responsibilities:

• Lead and motivate the marketing team to execute campaigns that meet business objectives and maximise impact.
• Work with key stakeholders to plan and deliver a full 12-month calendar of marketing strategy and corresponding campaigns, across all sectors of the business.
• Develop tailored marketing strategies across digital and traditional channels for diverse business needs.
• Work with Commercial teams to prepare new product release plans, including positioning, key benefits and differentiation from other products.
• Use creative and analytical skills to drive brand awareness.
• Analyse market trends and customer behaviour to inform strategy and identify new opportunities.
• Conduct data analysis, provide insights, and manage projects to support campaign optimisation.
• In conjunction with stakeholders produce ideas for promotional events or activities and ensure the events are organised efficiently.
• Serve as the main stakeholder liaison, ensuring aligned strategies and clear communication.
• Oversee the management of all social and digital media platforms for the company, including developing content plans in line with general strategy.
• Ownership of the optimisation of the business CRM system in conjunction with the CRM coordinator.
• Ensure all activities/campaigns are reported on, measured against agreed KPIs and adjusted as required.
• Maintain a unified marketing calendar, coordinating team efforts for seamless campaign execution.
• Guide the team in creating engaging campaigns with measurable results.
• Report insights and strategic recommendations to the Group Marketing Director.

Key Skills & Experience:

• 3+ years experience managing a marketing team.
• Strong understanding of multi-channel marketing strategies.
• Skilled in Microsoft Office programs for planning, analysis, and communication.
• Web-savvy with a strong understanding of digital marketing channels.
• You will be a hands-on marketing professional who understands the fast-paced nature of ecommerce and the importance of blending creativity with commercial impact.
• Proven experience in a marketing management role, ideally within an ecommerce business.
• Leadership skills with experience managing and developing teams.
• Demonstrable experience across key channels such as PPC, SEO, CRO, CRM and content marketing.
• Confidence using analytics tools (GA4 or similar) to drive decisions.
• Experience managing external agencies and freelancers.
• Excellent communication, planning and project management skills.

This is an excellent opportunity for a marketing professional to play a pivotal part in the overall success of the group. You will be joining a highly successful business that employs an incredibly motivated team of employees where career growth is actively encouraged.

Job Types: Full-time, Permanent