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- Tasks: Lead YouTube strategy, build high-performing teams, and develop scalable video franchises.
- Company: DMG New Media, a leader in social-first publishing with a global reach.
- Benefits: 25 days holiday, pension plan, discounts, onsite gym, and more perks.
- Other info: Join a diverse and inclusive workplace committed to growth and innovation.
- Why this job: Shape the future of YouTube content and make a real impact in media.
- Qualifications: Experience in YouTube channels, team management, and content strategy.
The predicted salary is between 36000 - 60000 ÂŁ per year.
DMG New Media is building the next generation of social-first publishing, creating platform-native brands across news, sport, lifestyle, entertainment and culture for global audiences. Our network reaches hundreds of millions of people across social platforms each month, and we are now expanding into long-form video and YouTube. We are looking for a YouTube Lead to lead this next phase of growth. This is a senior leadership role responsible for defining and executing the YouTube strategy across the DMG New Media portfolio, building a high-performing team, and developing scalable video franchises that translate our social reach into a powerful long‑form ecosystem.
The Role
- The YouTube Lead will lead the end‑to‑end YouTube strategy for DMG New Media, working with editorial, creators and commercial teams to build a slate of high‑performing channels and formats.
- This person will be responsible for turning existing social brands and talent into successful YouTube propositions, while also identifying new channel opportunities that can scale globally.
- They will lead the development of repeatable formats, oversee all output, and build the operational structure required to grow a significant YouTube publishing business.
YouTube Strategy
- Define and execute the YouTube strategy for DMG New Media across multiple brands and verticals.
- Identify new channel opportunities, franchises and content formats that can scale on the platform.
- Translate social‑first brands into successful long‑form video propositions.
Content & Performance
- Oversee all YouTube output across the network.
- Develop repeatable formats and franchises designed for audience growth and retention.
- Use data, analytics and platform insights to optimise content performance.
Team Building
- Build and lead a dedicated YouTube production team including producers, editors and eventually channel managers.
- Establish workflows, commissioning processes and publishing cadence across channels.
- Working alongside with our Social Production department, create a scalable production model capable of supporting multiple channels.
Talent & Creator Development
- Work with DMG creators and external talent to develop creator‑led YouTube formats.
- Identify opportunities to launch creator channels and talent partnerships.
Commercial Integration
- Work closely with commercial teams to develop sponsorship‑ready formats and branded content opportunities.
- Ensure YouTube output supports wider revenue growth across the business.
Cross‑Platform Growth
- Build strong integration between short‑form social output and long‑form YouTube programming.
- Develop distribution strategies that leverage DMG’s large social footprint to drive YouTube growth.
Experience Required
- Significant experience running YouTube channels or video publishing businesses at scale.
- Strong understanding of YouTube audience growth, formats, algorithms and monetisation.
- Experience building and managing video production teams.
- Proven ability to develop repeatable video formats and franchises.
- Experience working within a publisher, digital media company or creator‑led media business.
- Strong commercial awareness and experience working with brand partnerships.
What We’re Looking For
- A strategic thinker who understands the future of platform‑native publishing.
- Deep expertise in YouTube content strategy and audience growth.
- A builder who can create teams, systems and formats from the ground up.
- Someone comfortable operating at both a creative and operational level.
- A leader who can collaborate across editorial, creators and commercial teams.
Package Description
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
About Us
DMG::MEDIA Its global newsroom of journalists, formidable story‑getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week. The Mail brand reaches three in five Brits every month and is officially the best‑read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 28 million total followers and nearly 45 billion views in the past year.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
YouTube Lead employer: Dmgmedia
Contact Detail:
Dmgmedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land YouTube Lead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a demo reel showcasing your best work related to YouTube strategy and content creation. This will give you an edge and demonstrate your expertise to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its YouTube presence. Be ready to discuss how you can help them grow their channels and what innovative ideas you have for their content strategy.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at DMG New Media.
We think you need these skills to ace YouTube Lead
Some tips for your application 🫡
Show Your Passion for YouTube: When you're writing your application, let your enthusiasm for YouTube shine through! Share your favourite channels, what you love about the platform, and how you see it evolving. We want to know why you're excited about leading our YouTube strategy!
Tailor Your Experience: Make sure to highlight your relevant experience in running YouTube channels or video publishing businesses. Use specific examples that demonstrate your understanding of audience growth and content strategy. We’re looking for someone who can hit the ground running!
Be Creative and Strategic: In your application, balance your creative ideas with strategic thinking. We want to see how you can develop repeatable formats and franchises while also building a high-performing team. Show us that you can think big while keeping an eye on the details!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Dmgmedia
✨Know Your YouTube Inside Out
Before the interview, dive deep into YouTube's algorithms, audience growth strategies, and successful content formats. Familiarise yourself with DMG New Media's existing channels and think about how you can translate their social-first brands into compelling long-form video propositions.
✨Showcase Your Leadership Skills
Prepare examples of how you've built and led high-performing teams in the past. Highlight your experience in developing repeatable video formats and managing production workflows. Be ready to discuss how you would establish a scalable production model for multiple channels.
✨Bring Data to the Table
Demonstrate your ability to use data and analytics to optimise content performance. Have specific examples ready where you've successfully used insights to drive audience growth or improve engagement on YouTube or similar platforms.
✨Think Commercially
Understand the importance of commercial integration in content creation. Be prepared to discuss how you would work with commercial teams to develop sponsorship-ready formats and branded content opportunities that align with DMG New Media's revenue goals.