Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth strategies for The Crime Desk's true crime podcasts and enhance subscriber engagement.
- Company: Join dmg media, a leading UK publisher with a commitment to impactful storytelling.
- Benefits: Enjoy 25 days holiday, pension contributions, discounts, and access to an onsite gym.
- Why this job: Be part of a dynamic team driving the success of a fast-growing podcast brand.
- Qualifications: Experience in digital subscriptions, strong analytical skills, and a passion for true crime are essential.
- Other info: This is a 6-month fixed-term contract based at our London headquarters.
The predicted salary is between 36000 - 60000 £ per year.
Location: dmg Headquarters, Derry Street, HSK, London
Position: 6 Month- Fix term contract
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
- Life cover under the Pension Plan 4x your basic salary.
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
- Subsidised canteen
- Onsite gym (Northcliffe House only)
- Onsite nurse and GP clinics (Northcliffe House only)
- Our Employee Assistance Programme
- Discounted dining cards
Plus many other benefits….
Job Introduction
About The Crime Desk
The Crime Desk is your home for gripping true crime podcasts from the makers of The Trial . We bring together a passionate community of listeners who crave real stories, expertly told. With hundreds of episodes, exclusive new shows, and a fast-growing subscriber base, we’re ready to take The Crime Desk to the next level — and we need your help.
The Role
We’re looking for an ambitious, creative and data-driven Growth & Product Lead to expand The Crime Desk’s reach and deliver even more value to our subscribers. You’ll own subscriber growth, retention and engagement, and lead on product strategy — from refining our membership offering to shaping how listeners discover, subscribe and stay loyal.
Main Responsibilities
- Develop and execute a growth strategy to increase paid subscribers and audience reach.
- Analyse user data and customer insights to identify opportunities for growth, retention and upselling.
- Lead product strategy for The Crime Desk membership — refining the value proposition, pricing, and user experience.
- Work closely with editorial, marketing and tech teams to test and launch new features, content bundles and promotions.
- Plan and run marketing campaigns across email, social, partnerships and other channels.
- Build and manage relationships with distribution partners and podcast platforms.
- Report on key metrics and share insights with senior stakeholders to inform wider strategy.
Person Specification
- Proven experience growing digital subscription or membership products — ideally in media, podcasts, audio or publishing.
- Strong understanding of product development and user experience for content-driven platforms.
- Data-driven mindset — comfortable using analytics tools to turn insights into action.
- Creative marketer with a track record of planning and delivering growth campaigns.
- Collaborative, entrepreneurial and comfortable working in a fast-paced environment.
- Passion for true crime and audio storytelling is a big plus!
Why Join Us?
- Be part of a fast-growing and high-priority area of DMG Media’s business.
- Work with award-winning brands and a team of passionate audio and media professionals.
- Drive the commercial success of a new frontier for one of the UK’s most influential media publishers.
About dmg::media
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+reach more than 9 million people daily in the UK.
Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views** in the past year.
*GA Sept 2024
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Registered in England and Wales. No 5765286
#J-18808-Ljbffr
Podcast Growth Lead (Crime Desk) employer: Dmgmedia
Contact Detail:
Dmgmedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Podcast Growth Lead (Crime Desk)
✨Tip Number 1
Familiarise yourself with The Crime Desk's existing content and audience. Listen to their podcasts, read reviews, and engage with their community on social media to understand what resonates with listeners.
✨Tip Number 2
Showcase your data-driven mindset by preparing examples of how you've used analytics tools in previous roles. Be ready to discuss specific metrics you’ve improved and how those changes impacted subscriber growth or engagement.
✨Tip Number 3
Network with professionals in the podcasting and media industry. Attend relevant events or webinars to connect with potential colleagues and gain insights into current trends that could benefit The Crime Desk.
✨Tip Number 4
Prepare to discuss innovative marketing strategies you’ve implemented in the past. Think about creative campaigns that successfully increased audience reach or subscriber retention, and be ready to share these ideas during your interview.
We think you need these skills to ace Podcast Growth Lead (Crime Desk)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growing digital subscription or membership products, especially in media or podcasts. Use specific examples that demonstrate your success in subscriber growth and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for true crime and audio storytelling. Discuss how your data-driven mindset and creative marketing skills can contribute to The Crime Desk's growth strategy.
Showcase Analytical Skills: Mention any experience you have with analytics tools and how you've used data to inform product strategies or marketing campaigns. This will show your ability to turn insights into actionable growth opportunities.
Highlight Collaborative Experience: Emphasise your ability to work collaboratively with editorial, marketing, and tech teams. Provide examples of past projects where you successfully led cross-functional teams to achieve common goals.
How to prepare for a job interview at Dmgmedia
✨Know Your True Crime
Familiarise yourself with popular true crime podcasts and the unique aspects of The Crime Desk. Being able to discuss specific episodes or trends in the genre will show your passion and understanding of the audience.
✨Demonstrate Data Savvy
Prepare to discuss how you've used data analytics in previous roles to drive growth. Be ready to share specific examples of how you identified opportunities for subscriber retention and engagement through data insights.
✨Showcase Your Marketing Skills
Think of creative marketing campaigns you've executed in the past. Be prepared to explain your thought process, the strategies you employed, and the results achieved, especially in relation to digital subscriptions or memberships.
✨Collaborative Spirit
Highlight your experience working with cross-functional teams. Discuss how you've collaborated with editorial, marketing, and tech teams to launch successful products or features, as this role requires strong teamwork.
