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- Tasks: Lead the creation of viral social video formats across TikTok, Instagram, YouTube, and Snapchat.
- Company: Join DMG New Media, a dynamic social-first publisher with 150M+ followers.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and access to an onsite gym.
- Why this job: Shape the future of social content and connect with youth culture.
- Qualifications: 6-10 years in social video, creative development, or digital publishing.
- Other info: Inclusive workplace committed to diversity and personal growth.
The predicted salary is between 36000 - 60000 £ per year.
DMG New Media is the Daily Mail’s new social-first publisher, built by a world‑class team of creatives, talent, producers, and journalists. With 150M+ followers and 7BN monthly video views, we are redefining social content across TikTok, Instagram, YouTube and Snapchat. Our channels span news, entertainment, sport, gaming, money, culture and lifestyle – powered by original, talent‑led storytelling.
The Head of Social Formats is a critical senior role responsible for developing, shaping and scaling the original video formats that sit at the heart of DMG New Media’s editorial proposition. You will oversee the creation, evolution, and performance of all social-native series across all our channels and work closely with talent, creatives, editors, and commercial teams to build formats that are culturally fluent, highly shareable, and impossible to scroll past. This is a role for someone who deeply understands youth culture, the social video landscape, and the mechanics of building formats that scale.
Key Responsibilities- Own the creative and strategic development of all DMG New Media social formats – from pitching to pilots to full rollout.
- Build a slate of repeatable, scalable series that drive daily, weekly, and tentpole editorial output.
- Identify gaps and emerging opportunities across categories (news, sport, entertainment, lifestyle, money, gaming, pop culture).
- Create clear frameworks and bibles for every series – structure, tone, pacing, visual language.
- Standardise format workflows so content can scale across multiple channels and talent.
- Support commercial by adapting existing top-performing editorial formats into branded versions.
- Help shape new branded concepts aligned to client briefs.
- Own performance KPIs for formats – views, watch time, retention, engagement.
- Regularly analyse platform trends, audience insights, competitive landscape and emerging behaviours.
- Collaborate with channel managers to ensure formats evolve with audience habits.
- Audit underperforming series and quickly iterate or replace.
- Scale successful formats across other channels, territories, and genres.
- 6–10 years experience in social video, creative development, digital publishing or entertainment.
- Proven track record creating successful short‑form video formats at scale.
- Deep instinct for youth culture, humour, language and behaviour.
- Strong editorial judgment and understanding of news, sport, entertainment and pop culture.
- Hands‑on understanding of social content – pacing, structure, hooks.
- Ability to write, direct and creatively steer talent.
- Confident managing multiple creative teams and working cross‑functionally.
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more…
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Head of Social Formats in London employer: Dmgmedia
Contact Detail:
Dmgmedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Formats in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at DMG New Media. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might help you land that interview!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring your ideas to the table. Pitch some fresh social format concepts that align with their brand. This shows you’re not just a fit for the role, but you’re already thinking like a leader.
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s hot in social media and youth culture. Share your insights during interviews to demonstrate your knowledge of the landscape. It’ll show you’re passionate and ready to take on the Head of Social Formats role.
✨Tip Number 4
Apply through our website! We love seeing applications come directly from our site. It shows you’re genuinely interested in being part of our team. Plus, it makes it easier for us to spot your application and get back to you quickly!
We think you need these skills to ace Head of Social Formats in London
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Head of Social Formats, let your creativity shine through! Share examples of your past work that highlight your ability to create engaging social video formats. We want to see how you think outside the box!
Tailor Your Application: Make sure to customise your application to reflect the job description. Highlight your experience in social video and how it aligns with our mission at DMG New Media. We love seeing candidates who understand our brand and audience!
Be Data-Driven: Don’t forget to include any metrics or KPIs from your previous roles that demonstrate your success in scaling content. We’re all about performance, so showing us how you've driven engagement and views will definitely catch our eye!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at DMG New Media!
How to prepare for a job interview at Dmgmedia
✨Know Your Platforms
Before the interview, dive deep into the social platforms DMG New Media operates on. Familiarise yourself with their content style, audience engagement tactics, and trending formats. This will show your understanding of the social video landscape and how you can contribute to their success.
✨Showcase Your Creativity
Prepare to discuss your past experiences in creating successful short-form video formats. Bring examples of your work that highlight your ability to develop culturally fluent and shareable content. Be ready to pitch a few fresh ideas that align with their editorial proposition.
✨Understand Youth Culture
Since the role requires a deep understanding of youth culture, brush up on current trends, memes, and popular content among younger audiences. Being able to reference specific examples during your interview will demonstrate your insight and relevance in this fast-paced environment.
✨Be Data-Driven
Familiarise yourself with key performance indicators (KPIs) relevant to social formats, such as views, watch time, and engagement rates. Be prepared to discuss how you've used data to iterate on content in the past and how you would approach performance analysis for DMG New Media's formats.
