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- Tasks: Analyse traffic data and provide insights to grow our audience.
- Company: Join dmg media, a leading news publisher reaching millions daily.
- Benefits: Enjoy 25 days holiday, gym access, and discounts on shopping.
- Why this job: Be part of a dynamic newsroom culture that values inclusivity and innovation.
- Qualifications: Experience in newsrooms and proficiency in web analytics tools required.
- Other info: Flexible hours and adaptability are essential for this evolving role.
The predicted salary is between 28800 - 43200 £ per year.
The Metro brings news, sport, entertainment, food/drink and gaming content to a fast-growing global audience. We’re looking for an Audience Insights Executive to provide data-driven insights and recommendations to our audience team, journalists, and editors. This includes monitoring, analysing and reporting organic traffic data and identifying opportunities to grow the audience.
The ideal candidate will have experience working in fast-paced newsrooms adapting digital strategies and a good understanding of web analytics, data visualisation, and the media industry.
Responsibilities will include:
- Monitoring, analysing and reporting organic traffic on a daily and weekly basis
- Providing insight and making recommendations to the newsroom on how to grow the audience across referrers such as SEO, social and third-party aggregators
- Working with the product team to provide insight on new and existing site features that improve the user experience
- Proactively analysing traffic data and making data-led recommendations
- Working with the central analytics team to share best practices and collaborate on projects
The above list is not exhaustive and constantly evolving, based on the needs of the business. Out of hours availability and a high level of adaptability are essential.
What we are looking for from you:
- Experience working in newsrooms as part (or closely working with) audience teams (SEO, Social, audience engagement)
- Experience of web, SEO and social analytics tools e.g. Google Analytics, Google Search Console and CrowdTangle
- Experience using analytic tools such as Google Analytics, Adobe, Parsely, Chartbeat or similar
- Ability to work in a fast-paced news environment
- Strong communication and presentation skills, both written and oral
- Ability to translate data effectively for those who are not familiar with it
- Confidence in delivering and presenting actionable insights and analysis to stakeholders
- Logical approach and problem-solving skills
- Experience with data visualization tools, such as Power BI and Looker Studio is a plus
- Advanced Excel skills and experience of working with large data sets is a plus
The Metro team prides itself on its positive and inclusive culture, which is something you will need to play an active part in cultivating and maintaining.
Please apply by sending an up-to-date CV, a note about yourself and why you’d be perfect for the role. Any applications received without a CV will not be considered.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
- Life cover under the Pension Plan 4x your basic salary
- DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
- Subsidised canteen
- Onsite gym
- Onsite nurse and GP clinics
- Our Employee Assistance Programme
- Discounted dining cards
- Plus many other benefits…
About dmg media
dmg media maintains an unwavering commitment to uncovering the stories that matter most. Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+ reach more than 9 million people daily in the UK. Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged newsbrand in the country. It is the largest news publisher on TikTok with over 21 million total followers and nearly 30 billion views in the past year.
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability. We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
Editorial Insights Executive employer: dmg:media
Contact Detail:
dmg:media Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Editorial Insights Executive
✨Tip Number 1
Familiarise yourself with the latest trends in audience engagement and digital strategies within newsrooms. This will help you speak confidently about how you can contribute to growing the audience at The Metro.
✨Tip Number 2
Network with professionals in the media industry, especially those who work in audience insights or analytics. Engaging with them can provide you with valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your data visualisation skills, particularly with tools like Power BI and Looker Studio. Being able to present data in an engaging way will set you apart during discussions with stakeholders.
✨Tip Number 4
Stay updated on the latest web analytics tools and techniques. Demonstrating your knowledge of platforms like Google Analytics and CrowdTangle will show that you're proactive and ready to hit the ground running.
We think you need these skills to ace Editorial Insights Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in newsrooms and audience engagement. Emphasise your familiarity with web analytics tools and any specific achievements in growing audience metrics.
Craft a Compelling Cover Note: In your cover note, explain why you are the perfect fit for the Editorial Insights Executive role. Mention your experience with data analysis and how it can benefit the newsroom's audience growth strategies.
Showcase Your Analytical Skills: Provide examples of how you've used data to drive decisions in previous roles. Discuss specific tools you've used, such as Google Analytics or Power BI, and how they helped improve audience engagement.
Demonstrate Communication Skills: Highlight your ability to present complex data in an understandable way. Include examples of past presentations or reports where you successfully communicated insights to stakeholders.
How to prepare for a job interview at dmg:media
✨Know Your Analytics Tools
Familiarise yourself with the web analytics tools mentioned in the job description, such as Google Analytics and Google Search Console. Be prepared to discuss how you've used these tools in previous roles to drive audience growth.
✨Showcase Your Data Storytelling Skills
Practice translating complex data into actionable insights. During the interview, demonstrate your ability to communicate findings clearly and effectively, especially to those who may not be data-savvy.
✨Prepare for Fast-Paced Scenarios
Since the role requires adaptability in a fast-paced environment, think of examples from your past experiences where you successfully managed tight deadlines or rapidly changing priorities. Share these stories to highlight your resilience.
✨Emphasise Team Collaboration
The position involves working closely with various teams, so be ready to discuss your experience collaborating with product teams or central analytics teams. Highlight any successful projects where teamwork led to significant outcomes.
