At a Glance
- Tasks: Drive website and app performance to boost DailyMail+ subscriptions across the UK, US, and Australia.
- Company: Join a fast-growing media subscription brand with ambitious global plans.
- Benefits: Enjoy 25 days holiday, pension plan, discounts, and an onsite gym.
- Other info: Be part of a diverse team committed to inclusivity and personal growth.
- Why this job: Make a real impact on user journeys and conversion strategies in a dynamic environment.
- Qualifications: Experience in Conversion Rate Optimisation and A/B testing tools is essential.
The predicted salary is between 51750 - 63250 £ per year.
Location: Daily Mail+ Headquarters, HSK, London
Position: Full Time/Permanent
About Us/The Role
DailyMail+ has just reached its second birthday. Live across the UK, US and Australia, we're one of the fastest-growing media subscriptions globally, with ambitious plans over the next few years to make DailyMail+ one of the largest media subscription brands in the world.
We've now got an exciting opportunity for a talented CRO Executive to join the business and help shape the performance of our website, apps, and the journeys our users take to subscription. Working alongside our Senior CRO Manager, you'll be hands-on in converting customers on web and app - optimising our paywall, landing pages, checkout and display assets to drive seamless, efficient conversion journeys.
You'll support the development of a robust test-and-learn framework, help identify opportunities across personalisation and audience segmentation, and analyse data to build a best-in-class CRO approach. You will operate across the UK, Australia and US.
Main Responsibilities
- Produce new data led hypotheses on how we can improve our website and app to drive DailyMail+ subscriptions in the UK, US, and AU.
- Collaborate with product, brand, analytics, editorial, CRM, newsletter, QA teams to build and launch A/B tests as well as subscription campaigns.
- Help manage the CRO roadmap items: keep the roadmap up to date, set-up test JIRA tickets, monitor and record test results in JIRA, flag risks regarding test or campaign launches, and help keep the CRO pipeline moving.
- Analyse A/B testing results through VWO, Purchasely and Zephr (paywall configuration tool).
- Ability to analyse and break down data into easy-to-understand stories to convey to key stakeholders such as Product & Acquisitions teams.
- Ability to set up metrics we need in VWO or similar platforms to ensure we’re measuring everything we need to for each test.
- Setup and manage paywalls, landing pages using our CMS and paywall configuration tool for all markets.
The Must Haves
- Advanced knowledge of Conversion Rate Optimisation and associated Analytics.
- Ideally proficient (or at least 1 year experience) with A/B testing tools (Adobe, VWO, A/B Tasty, Optimizely or similar platforms) to analyse tests & transform data into easy to understand key takeaways.
- Good working knowledge of HTML, CSS, and event tracking in A/B testing tools to ensure the relevant success metrics will be tracked.
The other stuff we are looking for:
- Collate and gather data on customer behaviour and usage of the site and app, acquisition opportunities to present to the senior stakeholders.
- Foundational knowledge of UX/UI/ Design and App/ Web development.
- An eye for good design - understand what makes a good web or app experience.
Person Specification
- A clear communicator who can translate results into digestible updates for a range of stakeholders.
- Proactive attitude, exceptionally organised with impeccable attention to detail.
- Keenness to learn fast and make an impact.
- Analytically curious, comfortable navigating datasets to draw out actionable insight.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
- Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.
CRO Executive employer: Dmgmedia
Dmgmedia is an excellent employer located in the vibrant Greater London area, offering a dynamic work culture that values teamwork and inclusivity. Employees benefit from opportunities for growth within the culinary field, alongside a commitment to maintaining high food safety standards. Join us to be part of a supportive environment where your passion for food can flourish and contribute to our mission of excellence.
StudySmarter Expert Advice🤫
We think this is how you could land CRO Executive
✨Show Your Creative Side
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✨Attend Industry Events
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We think you need these skills to ace CRO Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Dmgmedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Dmgmedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Dmgmedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Dmgmedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Dmgmedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Dmgmedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
