Senior Growth Editor
Position: Full Time/Permanent
Location: Daily Mail Headquarters, HSK, London, W8 5HY
About the Role
The Daily Mail is recruiting a Senior Growth Editor to accelerate our audience growth across our digital platforms in pursuit of our subscription goals. The right candidate will translate research and insights into actionable newsroom strategies for growth and run experiments to help grow the size and engagement of our audience.
This is a newly created role and sits at the intersection of journalism, audience and newsroom innovation. The role is ideal for someone who can combine strong editorial judgment and an analytical mindset to bring experimentation and growth best practices to the newsroom, and present insights to senior stakeholders with clarity and compelling storytelling.
Main Responsibilities
- Drive acquisition and conversion of new, high-value audiences through implementing strategic growth initiatives and experimentation, prioritising relevance and intent
- Analyse complex audience and content performance data to identify opportunities for growth on and off platform, and assess the impact of audience growth initiatives
- Suggest and execute A/B tests, experiments and pilots aimed at better growing our target audiences
- Help to develop and optimise a roadmap of data-informed editorial growth strategies aligned with newsroom goals and subscription growth targets
- Build strong relationships with editors and stakeholders across the business to implement growth initiatives and best practices for specific audiences, platforms and user journeys
- Present insights in meetings with authority, clarity and confidence
- Support in building business cases for new launches, pilots and investment
- Stay up to date with industry trends and audience growth best practices
Person Specification
- Bachelor’s degree in journalism, marketing, data or a related field
- Experience in audience development, editorial data analysis or journalism, ideally within a subscriptions business
- Strong analytical skills, with experience using data to inform strategies and decisions
- Good editorial judgement and the ability to work and make decisions quickly
- Knowledge of A/B testing and conversion optimisation best practices
- Experience producing forecasts, tracking performance and building reports to support decision-making (desirable)
- Audience-first mindset and deep understanding of digital news publishing, content formats and audience behaviours across channels, including social platforms
- Confident presenter, comfortable speaking to senior editors and stakeholders
- Ability to support and coach experienced journalists, building trust and credibility
- Creative problem-solving skills and a willingness to experiment
About Daily Mail
Daily Mail is an award-winning, multi-platform newsbrand reaching more than 33 million print and online readers each month. The world-famous Mail offers a unique blend of breaking news, agenda-setting exclusives, showbiz, Femail, health, sport and lifestyle stories across print, digital, video, audio and social channels.
Its global newsroom of journalists, formidable story-getting power, and breadth of content formats delivers highly engaging, trusted Daily Mail content to millions of loyal and new audiences. Daily Mail is the largest news publisher on TikTok with more than 21 million total followers and more than 29 billion views in the past year. A trailblazing global phenomenon, Daily Mail is part of dmg media.
Package Description
Our benefits package increases the longer you’ve been with us. Here’s what to expect:
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension plan and life cover
- Discounts on online shopping, dining cards and vouchers, and access to our Employee Assistance Programme
- Onsite gym, subsidised canteen and onsite nurse and GP clinics
Plus much more...
Our Commitment
We are committed to increasing diversity and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
We are Disability Confident Committed. Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process. Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process
